Favoured

We’re Favoured, a data-driven full-funnel app marketing agency leading the way in performance marketing across the entire app funnel.

So, what does that mean?

Well, we’re basically here to help you get more users and boost your profits – simple as that. We specialise in combining creativity and science to give you the best performance.

Our industry experts (sneak preview: our co-founder is a former Apple marketing lead) will support your business through full-funnel marketing. From attracting new people to converting them into customers, to engaging and retaining them long-term – we’ve got you covered.

Here’s how we do it…

Advertising, Influencer, and Organic Social

We specialise in paid social media marketing with expertise in TikTok, Apple Search & Instagram advertising. Our experts also cover Google PPC & UAC, and YouTube advertising. We can also boost your organic social media presence with influencer and UGC content.

Email, Push, Automations, and Growth Hacking

Favoured is unique because we run campaigns across the full app funnel so your marketing strategy covers the full user journey. We specialise in conversion strategy, email, push & in-app popup automations, MarTech implementation, CRO & ASO, and growth hacking.

Design, Motion Graphics & Video Production

Our talented Creative Team will innovate unique, engaging creatives that capture your brand. From design and product photography to motion graphics and video filming we create captivating content for your social and ads.

Clients love us because of our proactive communication, our strategic approach to marketing, and our funky creativity! But don’t just take our word for it, our innovative, out-of-the-box thinking has earnt us industry awards, including ….

The Drum Top Digital Agencies
Clutch Top Mobile Marketing Agencies 2024
The Drum Best Value Agencies
Clutch Top Advertising Agencies 2024
Best TikTok Campaign Award Shortlist 2023
Clutch Top User Acquisition Agency 2024

Let’s get creative, let’s get clever, and let’s smash your marketing goals.

Chat to us today. We’d love to talk to you and see how we can help your business reach the next level.

Favoured Services

Multi-channel advertising
TikTok Advertising
Apple Search Ads
Email Marketing
Tool Stack Audit and Implementation
App Store Experimentation
App Store Optimisation
App Review Management Strategy
Retention strategy
Google App Campaigns
Paid Social (Facebook, TikTok, Snapchat)
Push Notifications
App Store Copy & Images
In-App Popups
Influencer Marketing
Video Production
Graphic Design
Video Editing
User Generated Content

Team

George Sharpe

George Sharpe is the co-founder of Favoured and former marketing lead at Apple. He was responsible for launching Apple Music globally as well as working on other apps such a Pokemon Go and Clash Royal. Prior to Apple, George looked after global launches for award-winning artists including Taylor Swift and Sam Smith.

Office Location

HEADQUARTERS

2 Riding House St

London W1W 7FA

United Kingdom

0203 488 2548

Favoured Data

Founded:	2017
Employees:	10-50
Social Presence:	5000
Website Traffic:	3000

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Favoured Info

Platforms:	Android, HTML5, iOS, macOS, Mobile Web, Responsive Web Apps, Windows Phone
Types:	Performance Management
Groups:	App Marketing, App Store Optimization, App Store Optimization Tools, Apple Search Ads, Beauty Influencer Marketing, Celebrity Influencer Marketing, eCommerce Customer Acquisition, Fashion Influencer Marketing, Gaming Influencer Marketing, Growth Marketing, Influencer Marketing, Influencer Marketing Agencies, Influencer Marketing Services, Mobile Game User Acquisition, Mobile Marketing, Performance Marketing, Social Media Marketing, TikTok Marketing, User Acquisition

Favoured Insights

How AI UGC is changing the game for mobile creative Posted on February 17, 2025 To explore this shift, we spoke with Andy Willers, co-founder at Favoured, an app-focused performance marketing agency.
Crafting an effective app marketing plan Posted on November 04, 2024 This post was first published on favoured.
What is AppsFlyer? Understanding the platform that powers mobile marketing insights Posted on October 17, 2024 At Favoured, we do just that too.
The secret to successful mobile app marketing campaigns Posted on September 26, 2024 Favoured ensures your app downloads keep climbing.
Catalysing Wollit's digital growth: From start-up to success Posted on September 10, 2024 ...Achieved over 200k unique installs Gained over 75k subscribers This post was first published on favoured.

Favoured Podcasts

#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured AI is reshaping the way brands create and test ads, and mobile marketing is at the forefront of this revolution
#18: Full Funnel App Marketing with George Sharpe, founder of Favoured Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action – buy an app copy, subscribe to it, register for a service or make an in-app purchase

Articles from the Favoured blog:

Marketing to Gen Alpha: Strategies for the Next Generation Welcome to the future of marketing. As the digital landscape evolves faster than a TikTok trend, understanding the next wave of consumers, Gen Alpha, isn’t just a nice-to-have; it’s mission-critical....
TikTok Beauty Trends 2025: Cosmetic Brand Strategies Welcome to a glimpse into the future of beauty, as seen through the lens of TikTok. In this article, we're diving deep into the predicted TikTok beauty trends of 2025 and how cosmetic brands can strategically...
Is TikTok Killing Attention Spans? What This Means for Your Marketing Strategy in 2025 Meta description: Explore how shrinking attention spans and TikTok are transforming digital marketing in 2025. Get expert insights on capturing audience attention from leading UK agency Favoured.
Top Travel App Marketing Trends and Emerging Tourism Trends 2025 The landscape of travel is continuously evolving, and at the heart of this transformation lies the travel app market. Understanding the latest travel app marketing trends is crucial for travel marketers...
Social Media Trends you NEED to know in June 2025 As we sail through May 2025 and edge towards June, the social media landscape is continuously driving energy with rapid shifts in consumer behaviour and platform innovations. This is a moment (and has...

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Favoured Reviews

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