App Marketing Agency Cofounded by Former Apple Marketing Lead

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We’re Favoured, a data-driven full-funnel app marketing agency leading the way in performance marketing across the entire app funnel.

So, what does that mean?

Well, we’re basically here to help you get more users and boost your profits – simple as that. We specialise in combining creativity and science to give you the best performance.

Our industry experts (sneak preview: our co-founder is a former Apple marketing lead) will support your business through full-funnel marketing. From attracting new people to converting them into customers, to engaging and retaining them long-term – we’ve got you covered.

Here’s how we do it…

Advertising, Influencer, and Organic Social

We specialise in paid social media marketing with expertise in TikTok, Apple Search & Instagram advertising. Our experts also cover Google PPC & UAC, and YouTube advertising. We can also boost your organic social media presence with influencer and UGC content.

Email, Push, Automations, and Growth Hacking

Favoured is unique because we run campaigns across the full app funnel so your marketing strategy covers the full user journey. We specialise in conversion strategy, email, push & in-app popup automations, MarTech implementation, CRO & ASO, and growth hacking.

Design, Motion Graphics & Video Production

Our talented Creative Team will innovate unique, engaging creatives that capture your brand. From design and product photography to motion graphics and video filming we create captivating content for your social and ads.

Clients love us because of our proactive communication, our strategic approach to marketing, and our funky creativity! But don’t just take our word for it, our innovative, out-of-the-box thinking has earnt us industry awards, including ….

  • The Drum Top Digital Agencies 2022
  • Clutch Top Mobile Marketing Agencies 2021
  • The Drum Best Value Agencies 2022
  • Clutch Top Advertising Agencies 2021
  • Best TikTok Agencies
  • Top User Acquisition Agency 2021

Let’s get creative, let’s get clever, and let’s smash your marketing goals.

Chat to us today. We’d love to talk to you and see how we can help your business reach the next level.


Favoured Services

  • Multi-channel advertising
  • TikTok Advertising
  • Apple Search Ads
  • Email Marketing
  • Tool Stack Audit and Implementation
  • App Store Experimentation
  • App Store Optimisation
  • App Review Management Strategy
  • Retention strategy
  • Google App Campaigns
  • Paid Social (Facebook, TikTok, Snapchat)
  • Push Notifications
  • App Store Copy & Images
  • In-App Popups
  • Influencer Marketing
  • Video Production
  • Graphic Design
  • Video Editing
  • User Generated Content


George Sharpe

George Sharpe is the co-founder of Favoured and former marketing lead at Apple. He was responsible for launching Apple Music globally as well as working on other apps such a Pokemon Go and Clash Royal. Prior to Apple, George looked after global launches for award-winning artists including Taylor Swift and Sam Smith.

Office Location


2 Riding House St

London W1W 7FA

United Kingdom

0203 488 2548

Favoured Data

Social Presence:5000
Website Traffic:3000

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Favoured Info

Platforms:Android, HTML5, iOS, macOS, Mobile Web, Responsive Web Apps, Windows Phone
Types:Performance Management
Groups:App Engagement, App Marketing, App Store Optimization, Apple Search Ads, Growth Marketing, Influencer Marketing, Influencer Marketing Platforms, Instagram Marketing, Mobile Marketing, Social Media Marketing, TikTok Marketing, User Acquisition
Favoured Insights
Articles from the Favoured blog:
  • How to go TikTok viral in March 2023 March means only one thing. Spring! and what better way to spread the joy than through making a TikTok? TikTok’s ever-growing popularity has made it one of the most influential social media platforms,...
  • What it takes to go VIRAL on TikTok in 2023 2022 was a great year for TikTok. On average users spent more than 1.5 hours per day using the app! In Q2 of 2022, TikTok surpassed 1 billion monthly active users and overall has had 3.5 billion installations!...
  • TIKTOK TRENDS TO GO VIRAL IN DECEMBER Did you know that TikTok has over 1 billion users and 83% of them make their own videos? With that volume of content you may think that it’s near impossible for you to go viral… well with the trends...
  • Why iOS 14 has made ROAS as a metric meaningless… The release of iOS 14 has had a significant impact on the way that advertisers measure the success of their paid ads. One of the key metrics that has been affected by this change is Return on Ad Spend...
  • Sorry to Break it to You, but Your TikTok Videos Aren’t Generating Sales You’ve been busting your butt, creating content for hours on end, editing videos until you can’t see straight. You’re maybe even using a selfie ring light to get that perfect selfie video—but guess...

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