REPLUG: Your Strategic Partner in Mobile App Marketing
REPLUG is a multi-award-winning agency empowering mobile-first startups and established companies to launch, scale, and optimize their mobile marketing activities. With over a decade of experience, we stand out for our strategic approach, innovation, and transparency in delivering results.
Our Expertise:
- Mobile App Growth Consulting: Martech setup, iOS 14+ support, and strategic guidance.
- Paid User Acquisition: Transparent campaigns on Facebook, Google, Apple Search Ads, Snap, TikTok, Instagram and Twitter.
- App Store Optimization (ASO): Enhancing app visibility and increasing organic downloads.
- User Engagement and Mobile CRM: Boosting user retention and engagement.
- Creative Studio: Performance-driven creative asset design.
- OEM On-Device Ads: Partnerships with device manufacturers. Reach an untapped audience thanks to new placements.
- Tracking and Analytics: MMP and SKAN 4.0 audits.
Industries Served
We partner with companies in Fashion and Retail, E-commerce, Mobility, Entertainment, Finance, Dating, Health and Fitness, and more.
Esteemed partners include Intesa Sanpaolo, Momox, Axel Springer, upday for Samsung, FitnessAI, Mediaset, podimo, Bild, redBit games, Bolt, careem, Tannico, Moncler, Winelivery, Bring! Labs, Stepler, Peek&Cloppenburg, BuddyFit, Moncler and PhotoSì.
Join the ranks of successful companies that have partnered with REPLUG. Learn how we can help you achieve your growth goals and maximize your app’s potential.
Discover why teams of all sizes love working with us. Contact us today!
Explore our latest success stories at rplg.io/success-stories and reach out to our team at hello@rplg.io to grow your mobile business.
Careers
Find out more about opportunities with REPLUG on our Careers page.
Awards
REPLUG Services
- Growth consulting
- App store optimization
- Paid acquisition
- Retention & CRM
- Creative studio
- Tracking & analysis
- OEM Analysis
Team
Luca Mastrorocco
Luca is an AdTech veteran with over 10 years of experience in the digital and mobile industry. He has led the commercial growth at a global level for some of the biggest AdTech companies in Europe. In 2020, he co-founded REPLUG, an award-winning and international mobile app marketing consulting agency.
Office Location
HEADQUARTERS
Oranienburger Straße, 23
Berlin 10178, DE
Germany
REPLUG Data
| Founded: | 2020 |
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| Employees: | 10-50 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
REPLUG Info
| Platforms: | iOS |
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| Types: | Agencies |
| Groups: | App Marketing, App Store Optimization, Apple Search Ads, Growth Marketing, OEM Advertising, TikTok Marketing, User Acquisition |
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App Growth Awards 2023 - Finalists Announced Posted on October 30, 2023 by Fiona McGregor ...AdInMo MMP of the Year - AppsFlyer - Kochava - Adjust ASO Company - AppTweak - Redbox - REPLUG - AppAgent - ConsultMyApp - Aix User Acquisition Company - Wuzzon - Phiture - AVOW -....
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Are TikTok Spark Ads worth it? Posted on February 23, 2023 Furthermore, we will focus on REPLUG's two TikTok Spark Ads campaigns and overall outcomes to show you what to expect in terms of KPIs,....
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Holistic and systematic approaches to scaling paid user acquisition in 2023 Posted on February 13, 2023 A holistic approach At REPLUG, we saw the importance of reconsidering the approach to paid user acquisition and app marketing....
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How we leveraged Custom Product Pages to improve the conversion rate of our paid acquisition campaigns Posted on January 25, 2023 While we anxiously wait to get CPPs for other channels, at REPLUG, we have been extensively using this functionality for our clients’ campaigns, gathering learnings....
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User-generated content benefits: A practical guide to creating a strategy for app marketing Posted on November 09, 2022 REPLUG Coca-Cola was one of the first companies to master this approach (followed by many others),....
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Mobile app user onboarding: how product efficiency meets marketing effectiveness Posted on July 27, 2022 ...app user onboarding and increasing overall opt-ins and engagement? Get in contact with Lorenzo Rossi, REPLUG Co-founder & Head of Growth, at lorenzo@rplg.
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Mastering Your Paid User Acquisition Strategy Lorenzo Rossi and Ekin Gür Sönmez of REPLUG conducted a session at APS Berlin about strategies to master your paid user acquisition approach
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Boosting App Engagement using Offline Events Luca and Lorenzo of Replug, delivered a talk about boosting app engagement using offline events
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#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry
- In-App Events (IAEs): What Works, What Doesn’t, and How to Make Them Count Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they...
- OEM Advertising: The App Growth Channel You Can’t Ignore TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google.
- In-App Marketing Strategies That Actually Drive Engagement: Proven Tactics You’ve invested time, money, and energy into building your app — but what happens after the download?
- AI UGC Videos in App Marketing: Benefits, Challenges, and Best Practices Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping...
- OEM Digital Marketing: Growing Your App Beyond Traditional Channels In this guide, we’ll explore how OEM digital marketing works, why it’s becoming a go-to strategy for savvy app marketers, and how it can complement your existing marketing efforts.
REPLUG Reviews
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hello@rplg.io https://rplg.io/contact-us |
