REPLUG

REPLUG is a multi-award-winning mobile app marketing consulting agency, supporting mobile-first startups and traditional companies launching, scaling, and optimizing their mobile marketing activities.

REPLUG supports its partners by focusing on key growth areas, such as:
Mobile App Growth Consulting (Martech setup, iOS 14 support).
Fully transparent Paid User Acquisition on Facebook, Google, Apple Search Ads, Snap, TikTok, and Twitter.
App Store Optimization (ASO)
User Engagement and mobile CRM
Performance-driven creative assets design with our in-house studio

With 10+ years of experience in the mobile industry, our team has helped a wide variety of companies in verticals such as Fashion & Retail, eCommerce, Mobility, Entertainment, Finance, Dating, and Health & Fitness. Among REPLUG’s partners, there are companies such as Podimo, Nuri, Jodel, Moncler, Winelivery, Bring! Labs, upday, Stepler, Peek&Cloppenburg, BuddyFit, PhotoSì, Axel Springer, and many others.

To check some of the most recent Success Stories, you can visit: https://rplg.io/success-stories and get in touch with the team at hello@rplg.io to start growing your mobile business.

Careers

Find out more about opportunities with Replug on our Careers page.

REPLUG Services

Growth consulting
App store optimization
Paid acquisition
Retention & CRM
Creative studio
Tracking & analysis

Team

Luca Mastrorocco

Luca is an AdTech veteran with over 10 years of experience in the digital and mobile industry. He has led the commercial growth at a global level for some of the biggest AdTech companies in Europe. In 2020, he co-founded REPLUG, an award-winning and international mobile app marketing consulting agency.

Lorenzo Rossi

Lorenzo is a performance-driven user acquisition & engagement expert with 10+ years of experience in scaling marketing operations for multi-billion dollar companies. In 2020, he co-founded REPLUG, a 360° mobile app marketing consulting agency.

Office Location

HEADQUARTERS

Oranienburger Straße, 23

Berlin 10178, DE

Germany

REPLUG Data

Founded:	2020
Employees:	10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

REPLUG Info

Platforms:	iOS
Types:	Agencies
Groups:	App Marketing, App Store Optimization, Apple Search Ads, Growth Marketing, TikTok Marketing, User Acquisition

REPLUG News

App Growth Awards 2023 - Finalists Announced Posted on October 30, 2023 by Fiona McGregor ...AdInMo MMP of the Year - AppsFlyer - Kochava - Adjust ASO Company - AppTweak - Redbox - REPLUG - AppAgent - ConsultMyApp - Aix User Acquisition Company - Wuzzon - Phiture - AVOW -....

REPLUG Insights

Are TikTok Spark Ads worth it? Posted on February 23, 2023 Furthermore, we will focus on REPLUG's two TikTok Spark Ads campaigns and overall outcomes to show you what to expect in terms of KPIs,....
Holistic and systematic approaches to scaling paid user acquisition in 2023 Posted on February 13, 2023 A holistic approach At REPLUG, we saw the importance of reconsidering the approach to paid user acquisition and app marketing....
How we leveraged Custom Product Pages to improve the conversion rate of our paid acquisition campaigns Posted on January 25, 2023 While we anxiously wait to get CPPs for other channels, at REPLUG, we have been extensively using this functionality for our clients’ campaigns, gathering learnings....
User-generated content benefits: A practical guide to creating a strategy for app marketing Posted on November 09, 2022 REPLUG Coca-Cola was one of the first companies to master this approach (followed by many others),....
Mobile app user onboarding: how product efficiency meets marketing effectiveness Posted on July 27, 2022 ...app user onboarding and increasing overall opt-ins and engagement? Get in contact with Lorenzo Rossi, REPLUG Co-founder & Head of Growth, at lorenzo@rplg.

REPLUG Videos

Mastering Your Paid User Acquisition Strategy Lorenzo Rossi and Ekin Gür Sönmez of REPLUG conducted a session at APS Berlin about strategies to master your paid user acquisition approach
Boosting App Engagement using Offline Events Luca and Lorenzo of Replug, delivered a talk about boosting app engagement using offline events

REPLUG Podcasts

#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry

Articles from the REPLUG blog:

What Is an MMP and Why Do Apps Need It? Our 2024 Guide To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you.
ASO vs SEO: Discover the Differences and Similarities ASO and SEO strategies enhance digital assets’ discoverability and visibility, whether mobile apps or websites.
TikTok App Profile Page: Our Test and Things You Should Avoid TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted...
Boosting ROI with Effective Ad Targeting Strategies Ever wonder why some ads just seem to get you? Like they’ve been tailored with precision, speaking directly to your needs and interests?
Subscription Success Symposium: Strategies for Maximum App Revenue In the heart of Berlin, app marketing experts gathered for an important event.

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