REPLUG

REPLUG: Your Strategic Partner in Mobile App Marketing

REPLUG is a multi-award-winning agency empowering mobile-first startups and established companies to launch, scale, and optimize their mobile marketing activities. With over a decade of experience, we stand out for our strategic approach, innovation, and transparency in delivering results.

Our Expertise:

Mobile App Growth Consulting: Martech setup, iOS 14+ support, and strategic guidance.
Paid User Acquisition: Transparent campaigns on Facebook, Google, Apple Search Ads, Snap, TikTok, Instagram and Twitter.
App Store Optimization (ASO): Enhancing app visibility and increasing organic downloads.
User Engagement and Mobile CRM: Boosting user retention and engagement.
Creative Studio: Performance-driven creative asset design.
OEM On-Device Ads: Partnerships with device manufacturers. Reach an untapped audience thanks to new placements.
Tracking and Analytics: MMP and SKAN 4.0 audits.

Industries Served

We partner with companies in Fashion and Retail, E-commerce, Mobility, Entertainment, Finance, Dating, Health and Fitness, and more.

Esteemed partners include Intesa Sanpaolo, Momox, Axel Springer, upday for Samsung, FitnessAI, Mediaset, podimo, Bild, redBit games, Bolt, careem, Tannico, Moncler, Winelivery, Bring! Labs, Stepler, Peek&Cloppenburg, BuddyFit, Moncler and PhotoSì.

Join the ranks of successful companies that have partnered with REPLUG. Learn how we can help you achieve your growth goals and maximize your app’s potential.

Discover why teams of all sizes love working with us. Contact us today!

Explore our latest success stories at rplg.io/success-stories and reach out to our team at hello@rplg.io to grow your mobile business.

Careers

Find out more about opportunities with REPLUG on our Careers page.

Awards

REPLUG Services

Growth consulting
App store optimization
Paid acquisition
Retention & CRM
Creative studio
Tracking & analysis
OEM Analysis

Team

Luca Mastrorocco

Luca is an AdTech veteran with over 10 years of experience in the digital and mobile industry. He has led the commercial growth at a global level for some of the biggest AdTech companies in Europe. In 2020, he co-founded REPLUG, an award-winning and international mobile app marketing consulting agency.

Lorenzo Rossi

Lorenzo is a performance-driven user acquisition & engagement expert with 10+ years of experience in scaling marketing operations for multi-billion dollar companies. In 2020, he co-founded REPLUG, a 360° mobile app marketing consulting agency.

Office Location

HEADQUARTERS

Oranienburger Straße, 23

Berlin 10178, DE

Germany

REPLUG Data

Founded:	2020
Employees:	10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

REPLUG Info

Platforms:	iOS
Types:	Agencies
Groups:	App Marketing, App Store Optimization, Apple Search Ads, Growth Marketing, OEM Advertising, TikTok Marketing, User Acquisition

REPLUG News

REPLUG becomes certified Moloco partner to strengthen programmatic app growth capabilities Posted on June 11, 2025 by Nayden Tafradzhiyski REPLUG, a full-service mobile app marketing agency, is proud to announce its official certification as....

REPLUG Insights

Are TikTok Spark Ads worth it? Posted on February 23, 2023 Furthermore, we will focus on REPLUG's two TikTok Spark Ads campaigns and overall outcomes to show you what to expect in terms of KPIs,....
Holistic and systematic approaches to scaling paid user acquisition in 2023 Posted on February 13, 2023 A holistic approach At REPLUG, we saw the importance of reconsidering the approach to paid user acquisition and app marketing....
How we leveraged Custom Product Pages to improve the conversion rate of our paid acquisition campaigns Posted on January 25, 2023 While we anxiously wait to get CPPs for other channels, at REPLUG, we have been extensively using this functionality for our clients’ campaigns, gathering learnings....
User-generated content benefits: A practical guide to creating a strategy for app marketing Posted on November 09, 2022 REPLUG Coca-Cola was one of the first companies to master this approach (followed by many others),....
Mobile app user onboarding: how product efficiency meets marketing effectiveness Posted on July 27, 2022 ...app user onboarding and increasing overall opt-ins and engagement? Get in contact with Lorenzo Rossi, REPLUG Co-founder & Head of Growth, at lorenzo@rplg.

REPLUG Videos

Mastering Your Paid User Acquisition Strategy Lorenzo Rossi and Ekin Gür Sönmez of REPLUG conducted a session at APS Berlin about strategies to master your paid user acquisition approach
Boosting App Engagement using Offline Events Luca and Lorenzo of Replug, delivered a talk about boosting app engagement using offline events

REPLUG Podcasts

#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry

Articles from the REPLUG blog:

REPLUG Becomes a Certified Moloco Partner We’re excited to announce that REPLUG is now officially a Certified Moloco Partner.
How Smart ASO Helped a Survey App Win in Brazil’s Toughest App Store Category The “make money” app category in Brazil is brutal: dominated by casino-style apps, heavy ad budgets, and vague promises of rewards. Most new apps entering this space get buried.
+40% CPA Drop, +5X Install Rise, and One Rule: Don’t Stop Testing Subscription apps often hit a wall when trying to scale paid user acquisition.
How Ecosia Gained +700% Visibility with One Bold ASO Move App Store Optimization (ASO) isn’t magic. But when it’s done with intent, precision, and obsession, it can drive results that feel like magic.
In-App Events (IAEs): What Works, What Doesn’t, and How to Make Them Count Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they...