Top Mobile Ad Networks

Updated: July 2, 2020

The Mobile advertising industry landscape consists of two major parts – Supply, that is presented by publishers and a SSP (stands for Supply Side Platform) that aggregates mobile inventory across hundreds of thousands of publishers and Demand, that is presented by a DSP (stands for Demand Side Platform) that allows advertisers to place mobile ads in publishers desktop or mobile inventory.

A Mobile Ad Network function is to serve a middle point between these two ends of the value chain, moving inventory across both supply and demand, either directly or via reselling or re-broking of inventory.

On some occasions, companies register with an ad network as both advertiser and publisher. Such double registration allows these companies to account traffic it generates as a publisher to cover fees it needs to pay for traffic it acquires as an advertiser.

Ad networks involvement into advertiser – publisher dynamics isn’t always limited with mobile traffic delivery and providing performance stats, sometimes, when advertisers budget is high, ad networks get involved into ad creatives production. For instance, in a case of video ads, that today run supreme of digital advertising efficiency, ad networks can substantially improve advertiser’s ad campaign efficiency and increase its revenue.

The pioneer in the mobile ad networks space was AdMob , that really took off after its acquisition in 2009 by Google, Inc. Over the course of more than 10 years since, the advertising networks space has grown with a small number of top tier companies have been controlling the market. Apart from AdMob by Google, which later become part of the Google Ads ad platform, these are Facebook, Twitter and, in a smaller degree, Snapchat and Pinterest. The paramount advantage that allows these companies to occupy the top tier of the mobile ad market is how much data they can accumulate on their registered users and leverage this data for ad campaigns precise targeting.

Now, the recent newcomers Reddit and TikTok present an interesting case. The former has one of the most diverse online communities on the planet to reach and monetize and the latter is the brand new China-based social media that is like no other US counterpart. Both are worth of advertisers attention as an alternatives (or extra options) to Facebook and Google.

The next tier, that has survived competition with aforementioned companies and continues to compete for mobile advertisers budgets, consists of  Applovin, UnityAds, ironSource and Vungle. Compared with the Google and Facebook duopoly, these four have much less data points for a mobile user profile and therefore can not target mobile ads as precise as the top tier companies. To partly negate this limitation and help advertisers achieve their goals, these companies provide account managers to handle low-level ad campaigns management.

One of the most profound shifts in the mobile ad industry is that mobile apps have become the major inventory for ads to be displayed in, replacing traditional mobile web. This shift has even coined a new term – in app advertising. There is a simple reason behind this transition – multiple researches demonstrate that people spend most of the time with mobile devices, using apps, not browsing web sites as they used to. With the number of mobile apps that continues to increase exponentially, mobile in app advertisements have a potential to replace mobile web ads completely. Today all highest paying mobile ad networks are laser focused on mobile as the fastest growing digital advertising sector.

As mobile advertising industry continues to grow, it becomes more and more apparent that moving all operations into programmatic area is the only way to go. This is how you can accommodate greater and greater advertising volumes, allow ever increasing number of advertisers to manage their ad campaigns efficiently and mobile publishers to maximize their inventory monetization.

The downside of the programmatic approach is that it produces lower engagement rates, introduces advertisers to risk of a fraud, generally it’s less relevant compared to manual ad campaigns and can even be harmful for brands in cases when their ads occasionally being placed on websites next to questionable content.

Continue the trend on advertising automation, Artificial Intelligence algorithms are praised as the way to tackle multiple challenges that digital advertising faces. In fact, AI is the technology that many industries embrace to handle big data volumes to search for patterns and valuable insights to increase its efficiency. For mobile advertising it is also a brand new way to better fight off mobile ad fraud.

Speaking of mobile ad fraud, according to Jupiter research this year it’s the advertisers fate to loose $42 billion because of a fraud. There are two kinds of digital ad fraud – technical and compliance one. The first one covers all sorts of technical ways to trick ad network into considering fake advertising events as genuine ones and the second covers multiple tactics to break the rules established on a specific advertising platform.  Examples of technical fraud are ad stacking, attribution fraud, faked postbacks. The compliance fraud has to do with viewability, cases of placing ads in areas it rarely can be seen but still reported as seen, tricking users into clicking on ads, re-brokering ad offers from one publisher to another and more.

Table of Contents

Now, before we’ll start profiling top mobile ad networks, let’s define several characteristics to describe a mobile ad network.

Mobile Advertising Business Models

All mobile ad networks provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA and CPV.

With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). It’s the best business model for publishers, because it allows to make money every time an ad was displayed. If they have a stable predictable traffic, it allows publishers to forecast their revenue. The down side is that they may loose some extra revenue, if their app or website audience is really interested in a product or service they advertise. For that case CPC model would allow them to make more money.

With CPC (cost-per-click) model an advertiser is charged for each click made on her  or his mobile ads. This model works better for advertisers, because it allows them to pay only for instances when an interest to their product or service is explicit (their ads were clicked) and, as mentioned above, in some cases may work for publishers as well. For a publisher this model always presents a certain risk of him serving lots of ad impressions for free.

CPI (cost-per-instal) model implies that advertisers are charged only when a click on their ads resulted into an actual mobile app install. It’s a specific case of a more generic CPC business model. Cost-per-install price has become one of the most important metrics for mobile app marketers to measure and keep track of, because essentially it represents a price they pay to acquire customers and hence it should be factor into ROI calculations.

CPA (cost-per-action) type is more advanced version of CPI, when an advertiser is charged for specific action (in-app sale, subscription, form submit, sign up and more) users take inside an app that is advertised on a mobile ad network. This type of a business model presents more opportunities for publishers to monetize their inventory on one hand and more options for advertisers to grow their business on the other.

And finally CPV (cost-per-view) type is applicable to mobile ad networks that provide advertisers with video ad campaigns. With this model, advertisers are charged for each instance their video mobile ad was viewed. With the current pace of a video advertising growth, this model becomes more and more popular.

Mobile Ad Formats

There are 5 major formats supported by top mobile ad networks – interstitial, banner ads, native ads, video ads and offer wall.

Interstitial ads

A full screen ads that cover the interface of their host application. This mobile ad format is most frequently used to display an ad between different app screens and it’s quite often displayed between different levels in a mobile game app.

Banner ads

A classical static or animated image ad, which is placed inside an app’s interface. Such ad may advertise a third party product, other digital or physical goods, as well as an option to expand an app’s functionality.

Native ads

Either a banner image or video ad that matches the form and function of the app interface it’s displayed in. The core concept of native ads to mimic an app’s interface to be least intrusive compared to other ad formats.

OfferWall ads

It is an ad unit within a mobile app that provides end users with lots of offers to engage with. The most frequent use case is mobile games, where offerwalls may either advertise third party games or a series of games from the same game developer.

Video ads

Video ads consist of a short, usually up-to 60 seconds, video clip to advertise products and services. This mobile ad format is most often used within media apps. There are two major types of video ads – in-stream and out-stream. With in-stream type, video ads are displayed full-screen before, after and within video content that is streamed inside an app. With out-stream type video ads are displayed on a web page, displayed inside a mobile app.

Mobile Ads Reporting

An advertising campaign performance data reporting is one of the key components that is crucial for its success. This information is provided by mobile ad networks to advertisers via an online dashboard. It includes data on such parameters of ads performance as number of impressions, clicks, installs, video ad views, platform, country, ad format and so on.

Mobile Ads Targeting

There are number of parameters that allow to narrow down a mobile ad campaign reach to a specific audience. These parameters are called targeting options, there are a number of such options but the majors are the following:

Geo

It allows to narrow down an ad campaign within a specific country or region. It enables mobile marketers to advertise a product or service that is relevant only within a specific region.

Device 

It allows to show ads on specific models of mobile devices only. This type of targeting lets advertisers to display ads on devices with a specific screen size and other hardware requirements, which allows to avoid a mobile ad experience degradation.

Carrier

With this option, it’s possible to show ads only to mobile users, who are served by a specific mobile carrier. It presents advertisers an opportunity to display ads to mobile users, those mobile carrier provides a better mobile signal reception in a specific area.

OS

it allows to show ads on mobile devices running specific operating system or even particular versions of OS. It gives advertisers a benefit of displaying ads to mobile users on devices that are best to display those ads software wise.

Connection

By applying this targeting option, it’s possible to show mobile ads on mobile devices when they are connected to the Internet either via Wifi or 3G/LTE connection.

Interests

mobile ad network that collect mobile users data and build their profile allows to narrow down an ad campaign on an audience segment with specific interests only.

Gender

This option allows to narrow down an ad campaign to mobile users of a particular gender. Naturally, just like with any kind of advertising such targeting is aimed to market goods specifically to females and males.

One of the best sources to check a particular mobile ad network performance is the AppsFlyer semi-annual Performance Index. Below you can see the snippet from the H1, 2019 edition and it covers media sources performance for both gaming and non-gaming apps for iOS and Android operating system.

In the table, Volume Ranking based on the total number of non-fraudulent installs each was attributed for, Power Ranking based on the normalized and combined number of non-fraudulent installs, the number of apps running with each media source and the weighted retention score.

Mobile Advertising rankings

Top 10 Media Sources [both iOS and Android]

#Gaming PowerGaming Volume Non-Gaming PowerNon-Gaming Volume
1Google AdsGoogle AdsGoogle AdsGoogle Ads
2Facebook Ads Facebook AdsFacebook AdsFacebook Ads
3AppLovinironSource

 

Apple Search AdsApple Search Ads
4UnityAdsUnityAdsTwitter AdsTikTok Ads
5ironSourceAppLovinGoogle Marketing PlatformSnapchat Ads
6Apple Search AdsVungleSnapchat AdsUnityAds
7MintegralMintegralLiftoffironSource
8VungleTikTok AdsironSourceAppLovin
9Snapchat AdsTapjoyAppLovinLiftoff
10Twitter AdsSnapchat AdsTikTok AdsTwitter Ads

Source: AppsFlyer Performance Index Edition X

Another company that provides data to measure mobile ad networks performance is Singular – the mobile marketing analytics platform that issued earlier this year the Singular ROI Index. It’s compiled based on the data Singular derived from more than 550+ mobile media sources, 2.2 billion installs with matching ROI, $6.3 billion in advertising spend. The index factors in a number of metrics, such as mobile user retention, revenue per install and what is the most important – the cost to drive app users engagement.

This year Index does’t rate the companies that got on the list due to really narrow margins in their performance.

Singular ROI Index Top 10 [iOS app data]

AarkiAdAction Interactive
Apple Search AdsApplovin
Chartboost Facebook Ads
 Google AdsironSource
LiftoffMOLOCO
Snapchat AdsTapjoy
Twitter AdsUnity Ads

Source: Singular ROI Index 2020

Singular ROI Index Top 10 [Android app data]

  AarkiAdAction Interactive
 applikeAppLovin
 Facebook AdsGoogle Ads
ironSourceLiftoff
MOLOCOnend
Snapchat AdsTapjoy
 Twitter AdsUnity Ads

Source: Singular ROI Index 2020

Now  let’s take a look at the list of top mobile ad networks of 2020 we’ve compiled for app developers and mobile business owners to find the right one to work with. To compile this list we researched the major players in the mobile advertising field, included companies that offer the wide range of ad formats and targeting options, as well as robust statistics and good technical support.

Note: the companies on the list we’ve compiled below are not in any priority order.

List of Top Mobile Ad Networks

List of mobile advertising networks

Headway

Marketing Powered By Technology

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-

Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.

  • Mobile platforms: Android, IOS
  • Campaign types: Mobile Ad Network, Mobile DSP
  • Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Europe, Latin America, Middle East, South East Asia, USA
Learn more about Headway

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Collectcent

Programmatic Driven Mobile User Acquisition

10
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenues
2013101-200$16mil annually

Collectcent is one of the leading programmatic advertising technology companies, with 7+ years of being on the market, working with direct publishers and advertisers. It’s been providing digital ad solutions via mobile, desktop, OTT and in-app to meet advertisers needs, using CPM, CPI and CPA business models.

With 180+ people across India, Singapore and USA, their key markets are SE Asia, North America and the Middle East. It’s been facilitating thousands of app and web publishers to monetize and yield revenue with their inventory.

  • Mobile platforms: Android, Desktop, HTML5, Mobile Web, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: banners
  • Targeting: behavioral
  • Key markets: India
Learn more about Collectcent

ConsoliAds

Top In app Monetization & Promotion Platform

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201611-503k

ConsoliAds Pte Ltd. is MENA and APAC’s mobile ad mediation and promotion platform. It provides advertisers with access to publishers inventory in more than 12,000 apps that deliver over 350 million ad impressions and helps to reach impression-to-install conversion up to 10%, the platform is capable to deliver CPI around $.0.40.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: Native, Video, Interstitial, Rewarded Video, Banner and Icon
  • Targeting: Country, Demographic, Device, Geo, OS, Time
  • Key Markets: CPC, CPI, CPM
Learn more about ConsoliAds

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

Adsperfection

Adding perfection to advertising

10
(1 vote)
(1) REVIEWS
EmployeesSocial
2-10100

Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
  • Ad formats supported: Banners, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
Learn more about Adsperfection

Outbrain

The Open Web's Discovery & Native Advertising Feed

10
(1 vote)
(1) REVIEWS

Outbrain is the world’s leading discovery and native advertising feed for the open web. A third of the world’s Internet-connected population explore and discover information through its feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations. Outbrain operates in 55 countries and is headquartered in New York City with offices in 18 cities worldwide.

  • Mobile platforms: Android, iOS
  • Campaign types: CPC
  • Ad formats supported: banners, Carousel
  • Targeting: Location, Platform, OS, Interests, Demographic
  • Key Markets: global

Learn more about Outbrain

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

 SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.

Learn more about SmartyAds

Perform[cb] Agency – Ignite OPM

Premium partnership, content, and mobile management agency

10
(1 vote)
(1) REVIEWS

Perform[cb] empowers brands to acquire new customers through incremental digital channels on a pay for results model. Their proprietary technology and highly curated partner marketplace aligns “cost-per” pricing with customer lifetime value. Whether you’re an entrepreneur looking to drive traffic, or a fortune 500 brand in need of comprehensive performance marketing strategy, Perform[cb] is the recognized leader in online performance marketing with the #1 ranked marketplace in the world. They specialize in vertical-specific performance marketing strategy so that you reach the customers you want – and only pay for the customers you acquire.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPA
  • Ad formats supported: Native, Banner, Social
  • Targeting: n/a
  • Key Markets: global
Learn more about Perform[cb] Agency – Ignite OPM

Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.

Learn more about Zucks
FoundedEmployeesSocial
201451-2002k+

Clickadu is a multi-format advertising network. We provide a technical solution both for advertisers and webmasters to monetize\buy the website audience.

Learn more about Clickadu

StartApp

Mobile monetization and marketing

10
(2 votes)
(2) REVIEWS

Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPM
  • Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
  • Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
  • Key Markets: Global
Learn more about StartApp

IconPeak

Monetize your full potential

10
(3 votes)
(3) REVIEWS

AdAction Interactive

The Leader in Mobile App Advertising

10
(1 vote)
(1) REVIEWS

AdAction Interactive is mobile app marketing, Colorado, US based company. It offers advertisers data-driven CPI based ad solution to optimize ad campaigns at scale, deliver high visibility and maximize return on ad spend. AdAction Interactive partners with TUNE, AppsFlyer, Kochava, Adjust, Singular and Localytics to deliver industry standard ad campaign tracking capabilities. Advertisers can run ads across 15+ top-performing publishers, including Facebook, Instagram, Google, Pinterest, and Twitter.

  • Mobile platforms: Android, IOS
  • Campaign types: CPI, CPE
  • Ad formats supported: Native
  • Targeting: Custom
  • Key Markets: Global.
Learn more about AdAction Interactive

YOOSE

Hyper-local mobile ad network

(0) REVIEWS
YOOSEbills itself as a ‘hyper-local mobile ad network’ and uses GPS and cell tower triangulation to allow consumers to receive location-based....

ChartBoost

For developers, by developers

10
(1 vote)
(1) REVIEWS

Chartboost is an in-app monetization and programmatic advertising company, founded in 2011 by Sean Fannan and Maria Alegre in San Francisco, US. Chartboost mobile ad network provides advertisers with a platform for a cross-promotion with native ads, sophisticated targeting and tracking. Also the company provides mobile game owners with developer-t0-developer mobile ad marketplace to exchange ads inside their apps directly.

  • Mobile platforms: iOS, Android
  • Campaign types: CPC, CPI
  • Ad formats supported: Content Lock, Interstitial, OfferWall, Video
  • Targeting: Custom
  • Key Markets: global, United States
Learn more about ChartBoost

Adatha

The Mother of all Ad Networks

9
(2 votes)
(2) REVIEWS

SocialPeta

Ads Intelligence Tool For Marketing Strategy

(0) REVIEWS

Learn more about SocialPeta

Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs.  It combines proprietary technologies and expertise in mediation, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.

Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPM, CPI, CPV
  • Ad formats supported: Banner, Interstitial, Native, Video
  • Targeting: carrier, device, OS
  • Key Markets: Global
Learn more about Fyber

Kiip

Real rewards for virtual achievements

(0) REVIEWS

Admost Mediation

Maximize your mobile ad revenue!

(0) REVIEWS

Vungle

Leading video monetization platform

8
(4 votes)
(4) REVIEWS

Vungle is one of the leading performance marketing platforms for app advertisers. It brings advertisers mobile users through engaging video ads. They rely on Vungle’s creative optimization technology, targeting, and HD video ad delivery to reach and acquire high-quality users globally. Top mobile publishers rely on Vungle to generate revenue with engaging video ads.

  • Mobile platforms: Android, IOS, Windows Mobile, Amazon
  • Campaign types: CPI, CPA, CPM, CPCV
  • Ad formats supported: Video, MRAID
  • Targeting: Custom
  • Key Markets: Europe, US, China
Learn more about Vungle

CrossInstall

Programmatic interactive mobile ads at scale.

10
(1 vote)
(1) REVIEWS

CrossInstall is a mobile advertising platform for app marketers. It’s capable to deliver high level of conversion via usage of playable ads that let mobile game users to get a sense of a game before installing it and a global programmatic reach 100k unique publishers under its belt. It runs ads on 2 billion unique mobile devices a month, provides unto 30% conversion rate and serves 132 million mobile ad interactive experiences for mobile users.

  • Mobile platforms: Android, IOS
  • Campaign types: CPI
  • Ad formats supported: playable ads
  • Targeting: via device profile database
  • Key Markets: global
Learn more about CrossInstall
FoundedEmployeesRevenuesSocialTraffic
201611-50-1.5k-

Tapjoy is an advertising and app monetization platform that offers a novel way for users to engage in mobile advertising.. The Tapjoy mobile ad network services lineup are focused on helping premium mobile app publishers to increase revenue on each user they have. Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers. The key benefit that the company brings to the table is that it allows app developers and brands monetize users who do not have credit cards or do not wish to spend real currency on app content.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPD, CPI, CPM
  • Ad formats supported: Content Lock, Interstitial, Offerwall, Rewards
  • Targeting: custom
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about Tapjoy

Buzz City

Mobile internet advertising

(0) REVIEWS
Buzz City is a mobile ad network and publishing platform based in Singapore.

WebEye

Leader of global game distribution & mobile advertising

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2015201-500-450100,000+

EZmob

Maximise Mobile Traffic with EZmob

10
(1 vote)
(1) REVIEWS

Google Ads

Get your ad on Google today.

(0) REVIEWS

Google Ads acts as Google’s mobile advertising network, based on combining the Google Adwords ad buying interface with Google traffic sources such as it’s own platforms and servers as well as the legendary Admob platform.  Admob was founded in 2006 by Omar Hamoui and acquired by Google in 2009. They built one of the biggest ad networks on the planet, based on the value proposition a free ad generation tool to drive in-app installs and cross-promote apps. Google Ads proprietary IAP (in-app purchase) in-house ad format supply advertisers with app app users that, based on the platform’s data, will most likely to download / buy a particular mobile app. In July 2018 the platform was rebranded from AdMob to Google Ads.

  • Mobile platforms: iOS, Android, Unity, Cocos
  • Campaign types: CPM, CPC, CPI
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, audience (user profile data)
  • Key markets: global
Learn more about Google Ads

EvaDav

Buy and sell traffic, push-notification, native ads

10
(6 votes)
(6) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201651-200100k+1k+200k+

Leadbolt

High performance mobile advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010152$6m+8k90,000+

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. The company is focused on helping mobile advertisers to reach and acquire loyal users at scale, leveraging its direct relationships and dynamic ad-serving technologies. Leadbolt’s AI and Machine Learning based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPC, CPM, CPI, CPV
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
  • Key Markets: Australia, Brazil, Canada, China, Global, India, Russia, UK, USA
Learn more about Leadbolt

LinkedIn Ads

Reach your ideal customers on the world's largest professional network

10
(1 vote)
(1) REVIEWS

Epom Market

Ad Network & Self-serve DSP for programmatic advertising

10
(3 votes)
(3) REVIEWS

Admoda

Ad network for affiliate and performance marketers

(0) REVIEWS

Mobbnet

high quality IOS and Android inventory

(0) REVIEWS

CPAlead

35 Million Installs Don't Lie - CPAlead delivers VALUE for App Owners & Mobile Affiliates

10
(2 votes)
(2) REVIEWS

AdTiming

Data-driven Mobile Marketing, Worldwide Performance Advertising Platform

6
(2 votes)
(2) REVIEWS

AdTiming is a mobile marketing platform that is focused on using Big Data to run ads geo-targeted in 200+ countries. With AdTiming advertisers can choose from 20,000 tags to laser focus their mobile app ad campaign in time to reach a particular target audience.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPI
  • Ad formats supported: Banners, Native, Rewarded Video
  • Targeting: Device, Operator, OS
  • Key Markets: Europe, India, Japan, Middle East, USA
Learn more about AdTiming

Adcash

Performance Marketing Made Easy

5
(3 votes)
(3) REVIEWS

Fibonad

Intelligent Advertising in a Digital World

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2017201-500-1.6k-

TAB

Your platform for intelligent mobile advertising.

10
(1 vote)
(1) REVIEWS

TAB is a Germany-based mobile advertising platform with a focus on connecting brands and mobile users. Using Big Data allows TAB to help brands reach the right people at the right moment to engage to convert them to customers. TAB team offers advertisers DSP solution to take advantage of programmatic advertising with its precise targeting, optimization and multiple sources to reach audiences on a global scale. The company media buying team offers advertisers to leverage its multi-year experience in media buying via both direct and private ad exchanges.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Display, Video, Native.
  • Targeting: Age, Carrier, Demographic, Device, Geo, IP, OS
  • Key Markets: Global
Learn more about TAB

Youmi

Global Mobile Affiliate Network

8
(2 votes)
(2) REVIEWS

Youmi is a mobile advertising and marketing platform, founded in China in 2010. It powers 10,000 advertisers ad campaigns with 600,000 publishers mobile inventory to reach out mobile audience in 200+ countries on 2.2 billion mobile devices.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPA, CPC, CPM
  • Ad formats supported: Banners, Rich Media, Text
  • Targeting: Device, Local, OS, Time
  • Key Markets: China
Learn more about Youmi

Avazu Mobile

A Global Mobile Ad Display Company

10
(1 vote)
(1) REVIEWS

Madvertise

Premium mobile advertising

(0) REVIEWS

Madvertise is an independent sales house for mobile advertising with headquarters in Paris, France and offices in Germany and Italy. The first marketing, technology and mobile advertising company listed on the stock exchange in France, founded in 2011 and overseen by Paul Amsellem. Madvertise reaches 71 million unique visitors across 6 countries (France, Germany, Italy, United Kingdom, Swiss and Austria) representing over 100 premium publishers in Europe.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC, CPM, CPV
  • Ad formats supported: Banners, Rich Media, Video
  • Targeting:  Country, Demographic, Device, OS, Time
  • Key Markets: France, Italy, Germany
Learn more about Madvertise

Adsterra Network

Best Advertising Network, High Quality Traffic, Self-Service Platform for advertisers

9
(7 votes)
(7) REVIEWS

 

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