Omnichannel, self-serve monetization solution

(1 vote)
(1 vote)

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at

Key Features

  • Omnichannel platform (supports all devices, all ad formats, all sizes, all channels, all environments)
  • Mobile, Desktop, In-App, Web, OTT/CTV
  • Free ad server
  • Clean, protected marketplace
  • In-house SSAI solution for OTT/CTV
  • Self-serve platform
  • High quality customer service
  • Flexible, programmatic buying options and header bidding solutions
  • Smaato offers a truly global reach
  • Easy integration

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable them to optimize their mobile properties in one location. This omnichannel ad platform allows publishers to do the following:

  • Transact private marketplace and preferred deals
  • Run in-house ads
  • Allocate traffic according to multiple rules
  • Reporting of all key data including CTR, fill rate, and more — all available via a single console
  • Choose from multiple customizable integration options
  • Access over 450 demand partners worldwide
  • Manage full pricing control
  • Receive SDK mediation
  • Access the reporting API

The Smaato platform also supports OTT and CTV, native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy omnichannel inventory and target users via the following variables:

  • App
  • Country
  • Connection type
  • OS
  • Device ID
  • Adspace
  • Ad format
  • Data center
  • Publisher
  • GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their digital ad spend.

Office Locations


10th Floor

240 Stockton St

San Francisco, CA 94108


+1 (650) 286-1198

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118


+1 (646) 650 5030

Barcastraße 5, 1st Floor

22087 Hamburg


+49 (40) 3480 9490

7-6, Area 2

Gaobeidian, Chaoyang District

Beijing 100124


Marina One West Tower

9 Straits View, #05-07

Singapore 018937

+65 6336 6815

Smaato Data

Social Presence:-
Website Traffic:-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Smaato Info

Types:Ad Servers, DSPs
Ad Formats:Banners, Content Lock, In-App, Incentivized, Interstitial, Native, Offer Wall, PopUnder, Rewarded Video, Rich Media, Social, Text, Video
Trading Models:Programmatic, Real Time Bidding, Self Service
Smaato News
Smaato Insights
Latest Tweets from Smaato:
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    Retweet Reply Favorite (about 4 days ago)
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    Retweet Reply Favorite (about 6 days ago)
  • Smaato

    @fraudlogix provides research through global ad request to identify traffic originating from bots, scripts, and hij…

    Retweet Reply Favorite (about 7 days ago)
  • Smaato

    The creative community reunites to focus on the future @Cannes_Lions! Save the Date to meet us there and share visi…

    Retweet Reply Favorite (about 11 days ago)
  • Smaato

    Do you know what ad podding is? Ad pods are commercial breaks in the #OTT world. How can ad podding help advertiser…

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Articles from the Smaato blog:
Smaato Rankings
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  • Top Mobile Ad Networks (2022) Posted by Pia Subramaniam ...efficiency. Featured Mobile Ad NetworksHUAWEI Ads Mobile Marketing Platform tailored for HUAWEI devicesView moreSmaatoOmnichannel, self-serve monetization solutionView moreAppskaThe best flow of target users for your....
  • Interstitial Mobile Ads Posted by Artyom Dogtiev Platform/Network Country eCPMs/Revenues Admob US $11 iOS, $6 on Android Smaato UK Up to $10 on iOS, up to $7 Android Epom US Up to $4 Exoclick US Up to $2 InMobi UK $2.5:....
  • Posted by Artyom Dogtiev Smaato’s real-time bidding platform example Source.

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