Smaato

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Smaato is a mobile real-time advertising platform that specializes in the monetization of apps, helping app developers and mobile publishers maximize their ad revenues. Smaato does this by aggregating over 450 global demand partners and then offering real-time competition for every impression, providing higher visibility and transparency for users and boosting the prices of in-app and mobile website traffic. The platform also has a wide range of targeting capabilities and functionality for both publishers and demand partners, supporting a variety of mobile display and video ad formats.

Key Features

Mobile-only ad exchange
Global reach with six offices worldwide
Over 500 billion ad requests per month
Real-time competition for each impression
Fast and easy integration options
High eCPMs and fill rates
Offers publishers full pricing controls
Access to 260+ DSPs and 190+ ad networks
SDK-enabled ad networks
Over 90,000 publishers already integrated
Connect to over 10,000 advertisers with a single integration

Smaato Offices

San Francisco

240 Stockton St, 10th Floor

San Francisco, CA 94108

T: +1 (650) 286-1198

F: +1 (650) 240-0708

americas@smaato.com

New York

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

T: +1 (646) 650-5030

F: +1 (650) 641-2913

americas@smaato.com

Hamburg

Valentinskamp 70, Emporio 19th Floor

20355 Hamburg, Germany

T: +49 (40) 3480-9490

F: +49 (40) 4921-9055

emea@smaato.com

Berlin

Oberwallstraße 6

10117 Berlin

T: +49 (40) 3480 9490

emea@smaato.com

Singapore

12 Marina Boulevard, #35-01

Marina Bay Financial Centre Tower 3

Singapore 018982

T: +65 6336-6815

F: +65 6336-6642

apac@smaato.com

Shanghai

1018 Changning Road

21F Cloud Nine Plaza

Changning District

Shanghai, China 200042

T: +65 6336-6815

apac@smaato.com

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:

Transact private marketplace and preferred deals
Run in-house ads
Allocate traffic according to multiple rules
Reporting of all key data including CTR, fill rate, and more — all available via a single console
Choose from multiple customizable integration options
Access over 450 demand partners worldwide
Manage full pricing control
Receive SDK mediation
Access the reporting API

The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:

App
Country
Connection type
OS
Device ID
Adspace
Ad format
Data center
Publisher
GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:

500+ billion ad requests per month
Over one billion unique mobile users per month
Over 90,000 mobile publishers

Smaato Info

Platforms:	Android, IOS
Key Markets:	China, Germany, Global, USA
Types:	Mobile Ad Server
Ad Formats:	Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video
Models:	CPM
Targeting:	Custom
Trading Models:	Mediation, Private Exchange, Programmatic, Real Time Bidding, Self Service
Tracking:	Custom

Smaato News

Ajitpal Pannu joins Smaato as CEO to drive mobile programmatic Posted on February 05, 2020 by Anne Freer Smaato, the in-app ad platform, has announced Ajitpal Pannu as the company’s new CEO.
Weather app ad spend increases 113% during hurricane season Posted on November 26, 2019 by Anne Freer That’s according to the latest “Global In-App Advertising Trends” report from Smaato.
Mobile rewarded video ad spend jumps 245% in H1 2019 Posted on September 05, 2019 by Anne Freer ...competition among app advertisers and users spending more time in-app, according to the latest report from Smaato.
Click-through rates on in-app video ads are 7.5x higher than display Posted on June 17, 2019 by Anne Freer 5x higher than display ads, according to findings by mobile ad company Smaato.
Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freer That’s according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests....
2018 was a good year for mobile eCPMs - rewarded video up 139% Posted on February 28, 2019 by Anne Freer According to the latest Global Trends in Mobile Advertising H2 2018report by Smaato, ad request volume and eCPMs have both significantly increased in the second half of 2018 on the....
GDPR stifles growth of mobile ad requests in EMEA, new report finds Posted on September 10, 2018 by Anne Freer According to a new report from Smaato, the slowed growth can be attributed to a disruption in ad impressions.
Smaato's new API makes gaining GDPR consent a breeze for app developers Posted on May 11, 2018 by Andy Boxall Real-time advertising platform Smaato has created an API which gives app developers and marketers a simple solution to conform with....
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freer Smaato, the mobile advertising platform for publishers and app developers, just announced the implementation....
Smaato provides additional mobile in-app and video advertising anti-fraud features Posted on March 15, 2018 by Anne Freer Smaato, the mobile advertising platform for publishers and app developers, just announced the implementation....

Smaato Insights

Shpock leverages App Retargeting to re-engage UK shoppers Posted on February 05, 2020
3 Mobile app monetization myths developers unwittingly believe Posted on December 09, 2019
Private marketplaces are taking over the in-app world too Posted on December 03, 2019 ...the open web, ad spending via open auction still constitutes the majority of total ad spending on the Smaato platform and will for years to come.
App developers see 300% CPM lift via data enrichment Posted on September 24, 2019 However, according to a recent analysis of data from the Smaato platform for the first half of 2019, rich user data also represents a massive boon for publishers.....
Mobile personalization: a publisher’s guide to keeping pace Posted on June 11, 2019

Latest Tweets from Smaato:

"Considering the audience is anything but hardcore, the key to success in hypercasual is creating a game that’s sna… https://t.co/fESk9yl81r
(about 2 days ago)
[BLOG] In our latest blog post, we examine the IAB Transparency and Consent Framework v2.0, what it means for publi… https://t.co/v98mKF5KeY
(about 4 days ago)
The world without third-party cookies will require new strategies for growing ad revenue. This article shares three… https://t.co/ucr3mFrg7x
(about 5 days ago)
It's the final day of Women’s History Month. We’re proud to have an inspiring team of women in tech, with roles in… https://t.co/VY4hBfFukA
(about 5 days ago)
RT @peggyanne: #VideoAds drive the highest engagement, chalking up CTRs that are up to 7.5x higher than display ads, according to a recent…
(about 5 days ago)

Articles from the Smaato blog:

IAB TCF v2.0: FAQ for Publishers Posted on 31st March 2020 (about 5 days ago)
Ad Network vs. Ad Exchange: What’s the Difference? Posted on 17th February 2020 (about 2 months ago)
Mobile Advertising Trends to Look for in 2020 Posted on 05th February 2020 (about 2 months ago)
Smaato Appoints Former Chief Business Officer Ajitpal Pannu as CEO Posted on 03rd February 2020 (about 2 months ago)
VAST vs. VPAID: How to Conquer In-App Video Advertising Posted on 28th January 2020 (about 2 months ago)

Smaato Rankings

Top Ad Servers (2019) Posted on October 25, 2017 by Artyom Dogtiev ...Admob 139 70 Applovin 87 44 ironSource 85 43 Vungle 82 41 AdColony 57 28 Tapjoy 51 26 Mopub 48 24 Chartboost 43 22 Inmobi 41 21 Smaato 28 14 Source.
Top Mobile Ad Networks 2019 Posted on May 16, 2017 by Artyom Dogtiev ...CrossInstall Madvertise Appnext Liftoff Applike Mobvista Propeller Ads Youmi Smaato ArmorAds ClearPier Performance Appness AdTiming TAB Persona.
Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev Smaato – the leading global real-time advertising platform for mobile publishers and app developers.....
Top DSPs (2019) Posted on May 12, 2017 by Artyom Dogtiev ...Bucksense AppLift Appnext Basis by Centro Liftoff Jampp Crimtan PocketMath Smaato Kwanko Mobile Adikteev Gimbal Adelphic Targetoo DoubleClick Bid Manager Doubleclick....

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Smaato Reviews

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