Omnichannel, self-serve monetization solution

(1 vote)
(1 vote)

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable them to optimize their mobile properties in one location. This omnichannel ad platform allows publishers to do the following:

  • Transact private marketplace and preferred deals
  • Run in-house ads
  • Allocate traffic according to multiple rules
  • Reporting of all key data including CTR, fill rate, and more — all available via a single console
  • Choose from multiple customizable integration options
  • Access over 450 demand partners worldwide
  • Manage full pricing control
  • Receive SDK mediation
  • Access the reporting API

The Smaato platform also supports OTT and CTV, native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy omnichannel inventory and target users via the following variables:

  • App
  • Country
  • Connection type
  • OS
  • Device ID
  • Adspace
  • Ad format
  • Data center
  • Publisher
  • GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their digital ad spend.

Smaato Features

  • SPX Monetization Solution
  • Integration Center
  • Mediation Options
  • Programmatic Deals
  • Header Bidding Solutions
  • SDX Marketer Solution
  • Extend Your Reach
  • Customer Data Platform (CDP)
  • Consent Management Platform (CMP)
  • Smaato Intelligence (SI)
  • Omnichannel Advertising

Office Locations


10th Floor

240 Stockton St

San Francisco, CA 94108


+1 (650) 286-1198

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118


+1 (646) 650 5030

Barcastraße 5, 1st Floor

22087 Hamburg


+49 (40) 3480 9490

7-6, Area 2

Gaobeidian, Chaoyang District

Beijing 100124


Marina One West Tower

9 Straits View, #05-07

Singapore 018937

+65 6336 6815

Smaato Data

Social Presence:-
Website Traffic:-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Smaato Info

Types:Ad Servers, DSPs
Ad Formats:Banners, Content Lock, In-App, Incentivized Ads, Interstitial, Native, Offer Walls, PopUnder, Rewarded Video, Rich Media, Social, Text, Video
Trading Models:Programmatic, Real Time Bidding, Self Service
Smaato News
Smaato Insights
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Articles from the Smaato blog:
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  • Wrapping Up 2022 in Ad Tech What a year! 2022 went by in a flash. Somehow it’s already time to take stock of everything that’s happened in the ad tech world this year. Whether you’re a publisher or an advertiser, we’ve got you covered with a wrap-up of three top trends in ad tech and programmatic...
  • Updates to Smaato’s Native Video and Native Rich Media Support Today we’re joined by Maciek Wiktorowski, VP of Product Management, to learn all about the advantages to native advertising. We’re excited to share some exciting updates to the Smaato Platform, which are driving value for demand partners and helping publishers improve their monetization strategies. We’ve been supporting Native for a...
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