Global RTB exchange for mobile ads

(1 vote)
(1 vote)

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing and Singapore. 

Key Features

  • Omnichannel platform (supports all devices, all ad formats, all sizes, all channels, all environments)
  • Mobile, Desktop, In-App, Web, OTT/CTV
  • Free ad server
  • 1.3 trillion unique monthly users
  • Clean, Protected Marketplace 
  • In-house SSAI solution for OTT/CTV
  • Self-serve platform
  • High quality customer service
  • Flexible, programmatic buying options and header bidding solutions 
  • Smaato offers a truly global reach
  • Publishers who switch to Smaato’s ad

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:

  • Transact private marketplace and preferred deals
  • Run in-house ads
  • Allocate traffic according to multiple rules
  • Reporting of all key data including CTR, fill rate, and more — all available via a single console
  • Choose from multiple customizable integration options
  • Access over 450 demand partners worldwide
  • Manage full pricing control
  • Receive SDK mediation
  • Access the reporting API


The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.


For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:

  • App
  • Country
  • Connection type
  • OS
  • Device ID
  • Adspace
  • Ad format
  • Data center
  • Publisher
  • GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:

  • 500+ billion ad requests per month
  • Over one billion unique mobile users per month
  • Over 90,000 mobile publishers

Office Locations


10th Floor

240 Stockton St

San Francisco, CA 94108


+1 (650) 286-1198

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118


+1 (646) 650 5030

Barcastraße 5, 1st Floor

22087 Hamburg


+49 (40) 3480 9490

7-6, Area 2

Gaobeidian, Chaoyang District

Beijing 100124


Marina One West Tower

9 Straits View, #05-07

Singapore 018937

+65 6336 6815

Smaato Info

Types:Ad Servers, DSPs
Ad Formats:Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video
Trading Models:Programmatic, Real Time Bidding, Self Service
Smaato News
Smaato Insights
Latest Tweets from Smaato:
  • Smaato

    Mobile Advertising is a complex industry, especially when it comes to programmatic. Our next blog was created for t…

    Retweet Reply Favorite (about 13 days ago)
  • Smaato

    In the coming year, we’re confident in setting our goals high thanks to our amazing employees, partners and clients…

    Retweet Reply Favorite (about 19 days ago)
  • Smaato

    Instream Pre-Roll Video is a video ad at the beginning of the viewer's content selection. Pre-Roll performance soar…

    Retweet Reply Favorite (about 28 days ago)
  • Smaato

    Preparing your OTT/CTV advertising strategy for the upcoming year? We’ve summarized some of the major challenges as…

    Retweet Reply Favorite (about 33 days ago)
  • Smaato

    Brief market review, platform offerings, favorite features, and more. Don’t miss an interview with Smaato’s expert…

    Retweet Reply Favorite (about 34 days ago)
Articles from the Smaato blog:
Smaato Rankings
  • Interstitial Mobile Ads Posted by Artyom Dogtiev Platform/Network Country eCPMs/Revenues Admob US $11 iOS, $6 on Android Smaato UK Up to $10 on iOS, up to $7 Android Epom US Up to $4 Exoclick US Up to $2 InMobi UK $2.5:....
  • Posted by Artyom Dogtiev Smaato’s real-time bidding platform example Source.
Smaato Competitors and Alternatives

Smaato Reviews

10 Users (1 vote)
(1 vote)
What people say... Leave your rating
Sort by:

Be the first to leave a review.

User Avatar
{{{review.rating_comment | nl2br}}}

Show more
{{ pageNumber+1 }}
Leave your rating

Sorry, we don’t have these details yet. If you are a Smaato representative, please get in touch to add additional information and contact options to your profile.

By signing up you agree to our privacy policy. You can opt out anytime.

Join 20,000+ App Industry Professionals
Subscribe to Business of Apps to get the must-read app industry news & insights in your inbox.
By signing up to recieve our newsletter, you agree to our privacy policy You can opt out anytime.
Join 20,000+ App Industry Professionals
By signing up you agree to our privacy policy You can opt out anytime.
You are Subscribed!
Don't miss out on the latest Industry news
Don't miss out on the latest Industry news
You are Subscribed!