Smaato

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Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing and Singapore.

Key Features

Omnichannel platform (supports all devices, all ad formats, all sizes, all channels, all environments)
Mobile, Desktop, In-App, Web, OTT/CTV
Free ad server
1.3 trillion unique monthly users
Clean, Protected Marketplace
In-house SSAI solution for OTT/CTV
Self-serve platform
High quality customer service
Flexible, programmatic buying options and header bidding solutions
Smaato offers a truly global reach
Publishers who switch to Smaato’s ad

Smaato Offices

San Francisco

240 Stockton St, 10th Floor

San Francisco, CA 94108

T: +1 (650) 286-1198

F: +1 (650) 240-0708

americas@smaato.com

New York

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

T: +1 (646) 650-5030

F: +1 (650) 641-2913

americas@smaato.com

Hamburg

Valentinskamp 70, Emporio 19th Floor

20355 Hamburg, Germany

T: +49 (40) 3480-9490

F: +49 (40) 4921-9055

emea@smaato.com

Berlin

Oberwallstraße 6

10117 Berlin

T: +49 (40) 3480 9490

emea@smaato.com

Singapore

12 Marina Boulevard, #35-01

Marina Bay Financial Centre Tower 3

Singapore 018982

T: +65 6336-6815

F: +65 6336-6642

apac@smaato.com

Shanghai

1018 Changning Road

21F Cloud Nine Plaza

Changning District

Shanghai, China 200042

T: +65 6336-6815

apac@smaato.com

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:

Transact private marketplace and preferred deals
Run in-house ads
Allocate traffic according to multiple rules
Reporting of all key data including CTR, fill rate, and more — all available via a single console
Choose from multiple customizable integration options
Access over 450 demand partners worldwide
Manage full pricing control
Receive SDK mediation
Access the reporting API

The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:

App
Country
Connection type
OS
Device ID
Adspace
Ad format
Data center
Publisher
GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:

500+ billion ad requests per month
Over one billion unique mobile users per month
Over 90,000 mobile publishers

Smaato Info

Types:	Ad Servers, Mobile DSP
Ad Formats:	Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video
Models:	CPM
Trading Models:	Programmatic, Real Time Bidding, Self Service

Smaato News

Verve acquires Smaato to bolster mobile ad operations Posted on July 15, 2021 by Anne Freer ...Verve Group, the omni-channel advertising group, just announced that it acquired mobile ad platform Smaato via its Media and Games Invest group.
Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freer That’s according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests....
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freer Smaato - Ragnar Kruse, CEO and Co-Founder As marketers continue to increase their in-app advertising....
mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev ...Audience Network, Admob by Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller Ads, Appodeal, Smaato, OpenX, AdColony, Fyber, Aerserv, Inneractive, Tapsense, Tapdaq, Applovin, Sizmek and Clickky.
Top Mobile Ad Servers 2016 Posted on March 08, 2016 by Peter Keung ...targeting? On average, 60% of the impressions on an app come from 5 or more countries, according to Smaato.
Top Mobile Ad Mediation Platforms 2016 Posted on February 08, 2016 by Artyom Dogtiev The Full List MoPub AdMob by Google Appodeal Smaato OpenX Mobile Opera Mediaworks Mobvista Affle MobFox Fyber AerServ Inneractive....
Top Mobile Advertising Platforms 2015 Posted on November 03, 2015 by Artyom Dogtiev The Full List AdMob Opera Mediaworks Unity Ads MoPub Smaato InMobi Applovin Leadbolt NativeX AirPush Startapp YeahMobi mobileCore AppNext Avazu Mobfox Mobvista Epom....
A List of the Top Mobile DSPs Posted on March 30, 2015 by Jamie Giggs From Smaato to Affle, our list should help out app advertisers and anyone else interested in mobile DSPs.
Smaato sees 140% growth on the back of 2014 mobile programmatic boom Posted on January 08, 2015 by Christopher Reynolds RTB exchange and Sell Side Platform (SSP) Smaato has announced some healthy growth figures for its mobile service, more than doubling the amount....
A List of Mobile Advertising Networks Posted on June 26, 2013 by Christopher Reynolds (Visit website) Smaato - Ad monetisation platform that uses RTB and ad mediation to help more than 58,000 app developers....

Smaato Insights

The Biggest Trends in Programmatic Supply in 2020 Posted on December 07, 2020 ...(Product Operations Manager at Jampp) interviewed Fyber’s Offer Yehudai, MoPub’s Amy Auranicky, and Smaato’s Umair Malik.
Private marketplaces are taking over the in-app world too Posted on December 03, 2019 ...the open web, ad spending via open auction still constitutes the majority of total ad spending on the Smaato platform and will for years to come.
App developers see 300% CPM lift via data enrichment Posted on September 24, 2019 However, according to a recent analysis of data from the Smaato platform for the first half of 2019, rich user data also represents a massive boon for publishers.....
China’s In-App advertising opportunity: what publishers need to know Posted on November 07, 2018 Here at Smaato, we’ve seen evidence of China’s increased smartphone penetration rate in the growing number....

Latest Tweets from Smaato:

The Top 10 Gaming Markets: as per Statista, 70-84% are #mobilegames. Considering the revenue shift, publishers may… https://t.co/CtrAWVIFVd
(about 1 day ago)
Great news from our friends at Verve! https://t.co/xZdpq2QkT4
(about 1 day ago)
As per emarketer over 50% of US internet users will be AVOD viewers by 2024. If it is time to consider a new ad for… https://t.co/VkrRwPBnaK
(about 4 days ago)
Singles’ Day gained popularity in recent years as an unofficial holiday and shopping season. Where does its success… https://t.co/htFDMWsMWy
(about 8 days ago)
https://t.co/l7GR74Sgiq
(about 15 days ago)

Articles from the Smaato blog:

What Is Native Advertising, and Why Do Publishers and Marketers Need It? Posted on 23rd September 2021 (about 3 days ago)
Smaato Named Best App Marketing Company in San Francisco by Digital.com Posted on 21st September 2021 (about 4 days ago)
CTV FAQs: Get to know more about CTV Advertising on Smaato’s OTT Platform Posted on 16th September 2021 (about 1 week ago)
Smaato’s H1 2021 Trend Report Highlights a Publisher Revenue Rally Posted on 02nd September 2021 (about 3 weeks ago)
OTT Blog Series: What are FAST channels? Posted on 01st September 2021 (about 3 weeks ago)

Smaato Rankings

Interstitial Mobile Ads Posted by Artyom Dogtiev Platform/Network Country eCPMs/Revenues Admob US $11 iOS, $6 on Android Smaato UK Up to $10 on iOS, up to $7 Android Epom US Up to $4 Exoclick US Up to $2 InMobi UK $2.5:....
Posted by Artyom Dogtiev Smaato’s real-time bidding platform example Source.

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Smaato Reviews

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