Smaato is a mobile real-time advertising platform that specializes in the monetization of apps, helping app developers and mobile publishers maximize their ad revenues. Smaato does this by aggregating over 450 global demand partners and then offering real-time competition for every impression, providing higher visibility and transparency for users and boosting the prices of in-app and mobile website traffic. The platform also has a wide range of targeting capabilities and functionality for both publishers and demand partners, supporting a variety of mobile display and video ad formats.
- Mobile-only ad exchange
- Global reach with six offices worldwide
- Over 500 billion ad requests per month
- Real-time competition for each impression
- Fast and easy integration options
- High eCPMs and fill rates
- Offers publishers full pricing controls
- Access to 260+ DSPs and 190+ ad networks
- SDK-enabled ad networks
- Over 90,000 publishers already integrated
- Connect to over 10,000 advertisers with a single integration
240 Stockton St, 10th Floor
San Francisco, CA 94108
T: +1 (650) 286-1198
F: +1 (650) 240-0708
Empire State Building
350 Fifth Avenue, Suite 7700
New York, NY 10118
T: +1 (646) 650-5030
F: +1 (650) 641-2913
Valentinskamp 70, Emporio 19th Floor
20355 Hamburg, Germany
T: +49 (40) 3480-9490
F: +49 (40) 4921-9055
T: +49 (40) 3480 9490
12 Marina Boulevard, #35-01
Marina Bay Financial Centre Tower 3
T: +65 6336-6815
F: +65 6336-6642
1018 Changning Road
21F Cloud Nine Plaza
Shanghai, China 200042
T: +65 6336-6815
With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:
- Transact private marketplace and preferred deals
- Run in-house ads
- Allocate traffic according to multiple rules
- Reporting of all key data including CTR, fill rate, and more — all available via a single console
- Choose from multiple customizable integration options
- Access over 450 demand partners worldwide
- Manage full pricing control
- Receive SDK mediation
- Access the reporting API
The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.
The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:
- Connection type
- Device ID
- Ad format
- Data center
- GPS data
SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:
- 500+ billion ad requests per month
- Over one billion unique mobile users per month
- Over 90,000 mobile publishers
|Key Markets:||China, Germany, Global, USA|
|Types:||Mobile Ad Server|
|Ad Formats:||Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video|
|Trading Models:||Mediation, Private Exchange, Programmatic, Real Time Bidding, Self Service|
Click-through rates on in-app video ads are 7.5x higher than display Posted on June 17, 2019 by Anne Freier 5x higher than display ads, according to findings by mobile ad company Smaato.
Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freier That’s according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests....
2018 was a good year for mobile eCPMs - rewarded video up 139% Posted on February 28, 2019 by Anne Freier According to the latest Global Trends in Mobile Advertising H2 2018report by Smaato, ad request volume and eCPMs have both significantly increased in the second half of 2018 on the....
GDPR stifles growth of mobile ad requests in EMEA, new report finds Posted on September 10, 2018 by Anne Freier According to a new report from Smaato, the slowed growth can be attributed to a disruption in ad impressions.
Smaato's new API makes gaining GDPR consent a breeze for app developers Posted on May 11, 2018 by Andy Boxall Real-time advertising platform Smaato has created an API which gives app developers and marketers a simple solution to conform with....
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freier Smaato, the mobile advertising platform for publishers and app developers, just announced the implementation....
Smaato provides additional mobile in-app and video advertising anti-fraud features Posted on March 15, 2018 by Anne Freier Smaato, the mobile advertising platform for publishers and app developers, just announced the implementation....
Go2mobi Expands Integration with Ad Exchange, Increasing Native and Display Inventory Posted on February 14, 2018 by Artyom Dogtiev In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freier Smaato - Ragnar Kruse, CEO and Co-Founder As marketers continue to increase their in-app advertising....
In-app advertising dominates spending on Smaato platform Posted on December 20, 2017 by Anne Freier In-app advertising continues to grow with expenditure accounting for 96% of global ad spend on the Smaatoplatform.
Mobile personalization: a publisher’s guide to keeping pace Posted on June 11, 2019
To maximize the benefits of SDKs, business leaders and developers need to align Posted on March 14, 2019
In-App advertising fraud: it’s not just bad supply, it’s bad ads too Posted on February 20, 2019
China’s In-App advertising opportunity: what publishers need to know Posted on November 07, 2018 Here at Smaato, we’ve seen evidence of China’s increased smartphone penetration rate in the growing number....
In 2019, $4.2 trillion in global sales will be made through mobile. Check out the latest trends from our Retailers… https://t.co/eNB9M5FHW7(about 5 hours ago)
Fifty-three percent of consumers agree that personalized content helps them find products, while only 16% of them d… https://t.co/zH171QXdnD(about 8 hours ago)
According to eMarketer, 88.5% of the Xer population, or 57.9 million people, own a smartphone. For marketers, know… https://t.co/gx5iVZrXip(about 14 hours ago)
20% or $1.2 billion of political ad spend for 2020 US election is expected to go to digital, and most of those plac… https://t.co/hpEqIFCRGD(about 1 day ago)
Is "programmatic" how each media trade will be spelled in the future? Here are some predictions. https://t.co/4xVrxQV7eO(about 1 day ago)
- 14 Things You Didn’t Know About Smaato Posted on 19th August 2019 (about 4 days ago)
- What’s the Difference Between an SSP and a DSP? Posted on 08th August 2019 (about 2 weeks ago)
- How Retailers Can Leverage In-App Advertising [Infographic] Posted on 17th July 2019 (about 1 month ago)
- The Secrets to Buying In-App Inventory in 2019 Posted on 08th July 2019 (about 2 months ago)
- In-App Ad Viewability: Best Practices for Publishers Posted on 03rd July 2019 (about 2 months ago)
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