Smaato

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Smaato is a mobile real-time advertising platform that specializes in the monetization of apps, helping app developers and mobile publishers maximize their ad revenues. Smaato does this by aggregating over 450 global demand partners and then offering real-time competition for every impression, providing higher visibility and transparency for users and boosting the prices of in-app and mobile website traffic. The platform also has a wide range of targeting capabilities and functionality for both publishers and demand partners, supporting a variety of mobile display and video ad formats.

Key Features

Mobile-only ad exchange
Global reach with six offices worldwide
Over 500 billion ad requests per month
Real-time competition for each impression
Fast and easy integration options
High eCPMs and fill rates
Offers publishers full pricing controls
Access to 260+ DSPs and 190+ ad networks
SDK-enabled ad networks
Over 90,000 publishers already integrated
Connect to over 10,000 advertisers with a single integration

Smaato Offices

San Francisco

240 Stockton St, 10th Floor

San Francisco, CA 94108

T: +1 (650) 286-1198

F: +1 (650) 240-0708

americas@smaato.com

New York

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

T: +1 (646) 650-5030

F: +1 (650) 641-2913

americas@smaato.com

Hamburg

Valentinskamp 70, Emporio 19th Floor

20355 Hamburg, Germany

T: +49 (40) 3480-9490

F: +49 (40) 4921-9055

emea@smaato.com

Berlin

Oberwallstraße 6

10117 Berlin

T: +49 (40) 3480 9490

emea@smaato.com

Singapore

12 Marina Boulevard, #35-01

Marina Bay Financial Centre Tower 3

Singapore 018982

T: +65 6336-6815

F: +65 6336-6642

apac@smaato.com

Shanghai

1018 Changning Road

21F Cloud Nine Plaza

Changning District

Shanghai, China 200042

T: +65 6336-6815

apac@smaato.com

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:

Transact private marketplace and preferred deals
Run in-house ads
Allocate traffic according to multiple rules
Reporting of all key data including CTR, fill rate, and more — all available via a single console
Choose from multiple customizable integration options
Access over 450 demand partners worldwide
Manage full pricing control
Receive SDK mediation
Access the reporting API

The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:

App
Country
Connection type
OS
Device ID
Adspace
Ad format
Data center
Publisher
GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:

500+ billion ad requests per month
Over one billion unique mobile users per month
Over 90,000 mobile publishers

Smaato Info

Platforms:	Android, IOS
Key Markets:	China, Germany, Global, USA
Types:	Mobile Ad Server
Ad Formats:	Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video
Models:	CPM
Targeting:	Custom
Trading Models:	Mediation, Private Exchange, Programmatic, Real Time Bidding, Self Service
Tracking:	Custom

Smaato News

Click-through rates on in-app video ads are 7.5x higher than display Posted on June 17, 2019 by Anne Freier 5x higher than display ads, according to findings by mobile ad company Smaato.
Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freier That’s according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests....
2018 was a good year for mobile eCPMs - rewarded video up 139% Posted on February 28, 2019 by Anne Freier According to the latest Global Trends in Mobile Advertising H2 2018report by Smaato, ad request volume and eCPMs have both significantly increased in the second half of 2018 on the....
GDPR stifles growth of mobile ad requests in EMEA, new report finds Posted on September 10, 2018 by Anne Freier According to a new report from Smaato, the slowed growth can be attributed to a disruption in ad impressions.
Smaato's new API makes gaining GDPR consent a breeze for app developers Posted on May 11, 2018 by Andy Boxall Real-time advertising platform Smaato has created an API which gives app developers and marketers a simple solution to conform with....
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freier Smaato, the mobile advertising platform for publishers and app developers, just announced the implementation....
Smaato provides additional mobile in-app and video advertising anti-fraud features Posted on March 15, 2018 by Anne Freier Smaato, the mobile advertising platform for publishers and app developers, just announced the implementation....
Go2mobi Expands Integration with Ad Exchange, Increasing Native and Display Inventory Posted on February 14, 2018 by Artyom Dogtiev In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freier Smaato - Ragnar Kruse, CEO and Co-Founder As marketers continue to increase their in-app advertising....
In-app advertising dominates spending on Smaato platform Posted on December 20, 2017 by Anne Freier In-app advertising continues to grow with expenditure accounting for 96% of global ad spend on the Smaatoplatform.

Smaato Insights

Mobile personalization: a publisher’s guide to keeping pace Posted on June 11, 2019
To maximize the benefits of SDKs, business leaders and developers need to align Posted on March 14, 2019
In-App advertising fraud: it’s not just bad supply, it’s bad ads too Posted on February 20, 2019
China’s In-App advertising opportunity: what publishers need to know Posted on November 07, 2018 Here at Smaato, we’ve seen evidence of China’s increased smartphone penetration rate in the growing number....

Latest Tweets from Smaato:

This is how Millennials and Gen Z will shape the world economy and organizations working in the financial sector. https://t.co/uiQPfZgINR
(about 1 day ago)
What is hyperpersonalization, and how can data and technology create magic in one-to-one campaigns? https://t.co/UsVkQwkYhL
(about 2 days ago)
This is what retailers and mobile marketers need to know about modern-day shoppers. https://t.co/t7evSFr78K
(about 2 days ago)
Dating apps are expected to reach 25.1 million people in 2019, with eMarketer predicting 28.9% of single smartphone… https://t.co/ULCmUCA5RV
(about 3 days ago)
Here at Smaato, we're all about commitment, a sense of responsibility, and creativity. Come and join us in reshapin… https://t.co/g3byQleS19
(about 3 days ago)

Articles from the Smaato blog:

How Retailers Can Leverage In-App Advertising [Infographic] Posted on 17th July 2019 (about 5 days ago)
The Secrets to Buying In-App Inventory in 2019 Posted on 08th July 2019 (about 2 weeks ago)
In-App Ad Viewability: Best Practices for Publishers Posted on 03rd July 2019 (about 3 weeks ago)
In-App Advertising Transparency: App-ads.txt, Sellers.json, and More Posted on 26th June 2019 (about 4 weeks ago)
Arndt Groth Named New CEO of Smaato Posted on 21st June 2019 (about 1 month ago)

Smaato Rankings

Top Ad Servers (2018) Posted on October 25, 2017 by Artyom Dogtiev ...Propeller Ads SmartyAds TubeMogul Unity Ads Rubicon Pubmatic MoPub Appodeal Smaato OpenX Fyber InMobi IronSource Tapdaq Sizmek AdButler AdGlare Spotx....
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev ...Liftoff DU Ad Platform Leadbolt Applike Mobvista Mobidea Propeller Ads Youmi Smaato Headway ArmorAds MobAir Mpire DAU-UP ClicksMob GOWIDE Epom Appness myAppFree....
Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev Smaato – the leading global real-time advertising platform for mobile publishers and app developers.....
Top DSPs (2018) Posted on May 12, 2017 by Artyom Dogtiev ...Bucksense AppLift Appnext Basis by Centro Liftoff Jampp Crimtan PocketMath Smaato Yeahmobi Kwanko Mobile Adikteev Go2Mobi Gimbal Adelphic Targetoo DoubleClick....

Smaato Competitors and Alternatives

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Smaato Reviews

10 Users (1 vote)

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