Smaato

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Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing and Singapore.

Key Features

Omnichannel platform (supports all devices, all ad formats, all sizes, all channels, all environments)
Mobile, Desktop, In-App, Web, OTT/CTV
Free ad server
1.3 trillion unique monthly users
Clean, Protected Marketplace
In-house SSAI solution for OTT/CTV
Self-serve platform
High quality customer service
Flexible, programmatic buying options and header bidding solutions
Smaato offers a truly global reach
Publishers who switch to Smaato’s ad

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:

Transact private marketplace and preferred deals
Run in-house ads
Allocate traffic according to multiple rules
Reporting of all key data including CTR, fill rate, and more — all available via a single console
Choose from multiple customizable integration options
Access over 450 demand partners worldwide
Manage full pricing control
Receive SDK mediation
Access the reporting API

The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:

App
Country
Connection type
OS
Device ID
Adspace
Ad format
Data center
Publisher
GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:

500+ billion ad requests per month
Over one billion unique mobile users per month
Over 90,000 mobile publishers

Office Locations

HEADQUARTERS

10th Floor

240 Stockton St

San Francisco, CA 94108

USA

+1 (650) 286-1198

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

USA

+1 (646) 650 5030

Barcastraße 5, 1st Floor

22087 Hamburg

Germany

+49 (40) 3480 9490

7-6, Area 2

Gaobeidian, Chaoyang District

Beijing 100124

China

Marina One West Tower

9 Straits View, #05-07

Singapore 018937

+65 6336 6815

Smaato Info

Types:	Ad Servers, DSPs
Ad Formats:	Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video
Models:	CPM
Trading Models:	Programmatic, Real Time Bidding, Self Service

Smaato News

The 2021 App Growth Awards finalists announced Posted on November 18, 2021 by Emily Hazlewood App Advertising PlatformAppLovinZoomdSmaatoHUAWEIAdsApp SamuraiApp Analytics PlatformAppFlyerQonversionSwaarmAdjustProtection SuiteApp Data....
Verve acquires Smaato to bolster mobile ad operations Posted on July 15, 2021 by Anne Freer ...Verve Group, the omni-channel advertising group, just announced that it acquired mobile ad platform Smaato via its Media and Games Invest group.
Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freer That’s according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests....
Smaato sees 140% growth on the back of 2014 mobile programmatic boom Posted on January 08, 2015 by Christopher Reynolds RTB exchange and Sell Side Platform (SSP) Smaato has announced some healthy growth figures for its mobile service, more than doubling the amount....

Smaato Insights

The Biggest Trends in Programmatic Supply in 2020 Posted on December 07, 2020 ...(Product Operations Manager at Jampp) interviewed Fyber’s Offer Yehudai, MoPub’s Amy Auranicky, and Smaato’s Umair Malik.
Private marketplaces are taking over the in-app world too Posted on December 03, 2019 ...the open web, ad spending via open auction still constitutes the majority of total ad spending on the Smaato platform and will for years to come.
App developers see 300% CPM lift via data enrichment Posted on September 24, 2019 However, according to a recent analysis of data from the Smaato platform for the first half of 2019, rich user data also represents a massive boon for publishers.....
China’s In-App advertising opportunity: what publishers need to know Posted on November 07, 2018 Here at Smaato, we’ve seen evidence of China’s increased smartphone penetration rate in the growing number....

Latest Tweets from Smaato:

Mobile Advertising is a complex industry, especially when it comes to programmatic. Our next blog was created for t… https://t.co/wHqfr674gN
(about 13 days ago)
In the coming year, we’re confident in setting our goals high thanks to our amazing employees, partners and clients… https://t.co/Ivkt391d1w
(about 19 days ago)
Instream Pre-Roll Video is a video ad at the beginning of the viewer's content selection. Pre-Roll performance soar… https://t.co/IWDkDyO9uz
(about 28 days ago)
Preparing your OTT/CTV advertising strategy for the upcoming year? We’ve summarized some of the major challenges as… https://t.co/zaBSr6LXPv
(about 33 days ago)
Brief market review, platform offerings, favorite features, and more. Don’t miss an interview with Smaato’s expert… https://t.co/0LjNpJGRtr
(about 34 days ago)

Articles from the Smaato blog:

Innovative Ad Formats for 2022 Posted on 12th January 2022 (about 1 week ago)
Back to Basics: Mobile Web vs. Mobile In-App Advertising Posted on 06th January 2022 (about 2 weeks ago)
Season’s Greetings from Smaato’s General Manager, Matthew Deets Posted on 21st December 2021 (about 1 month ago)
OTT/CTV Blog Series: Insights Into Smaato’s OTT/CTV Advertising Platform Posted on 15th December 2021 (about 1 month ago)
Programmatic Spotlight: Advantages of Private Exchange (PMP) Deals Posted on 09th December 2021 (about 1 month ago)

Smaato Rankings

Interstitial Mobile Ads Posted by Artyom Dogtiev Platform/Network Country eCPMs/Revenues Admob US $11 iOS, $6 on Android Smaato UK Up to $10 on iOS, up to $7 Android Epom US Up to $4 Exoclick US Up to $2 InMobi UK $2.5:....
Posted by Artyom Dogtiev Smaato’s real-time bidding platform example Source.

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Smaato Reviews

10 Users (1 vote)

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1 REVIEW

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