Smaato

Smaato Info

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  Ajitpal Pannu joins Smaato as CEO to drive mobile programmatic Posted on February 05, 2020 by Anne Freer Smaato, the in-app ad platform, has announced Ajitpal Pannu as the company’s new CEO.
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  Weather app ad spend increases 113% during hurricane season Posted on November 26, 2019 by Anne Freer That’s according to the latest “Global In-App Advertising Trends” report from Smaato.
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  Mobile rewarded video ad spend jumps 245% in H1 2019 Posted on September 05, 2019 by Anne Freer ...competition among app advertisers and users spending more time in-app, according to the latest report from Smaato.
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  Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freer That’s according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests....
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  Go2mobi Expands Integration with Ad Exchange, Increasing Native and Display Inventory Posted on February 14, 2018 by Artyom Dogtiev In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.
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  Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freer Smaato - Ragnar Kruse, CEO and Co-Founder As marketers continue to increase their in-app advertising....
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  In-app advertising dominates spending on Smaato platform Posted on December 20, 2017 by Anne Freer In-app advertising continues to grow with expenditure accounting for 96% of global ad spend on the Smaatoplatform.
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  Smaato expands mobile in-app ad measurements Posted on December 07, 2017 by Anne Freer With consumers now spending 53 of every 60 minutes on mobile in apps, Smaato, the mobile advertising platform for publishers and app developers just announced new initiatives....
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  mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev ...Audience Network, Admob by Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller Ads, Appodeal, Smaato, OpenX, AdColony, Fyber, Aerserv, Inneractive, Tapsense, Tapdaq, Applovin, Sizmek and Clickky.
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  Smaato adds ex-Glispа Global Group CPO Freddy Friedman to team Posted on October 06, 2017 by Anne Freer Mobile ad platform Smaato has just announced the hire of ex-Glispа Global Group CPO Freddy Friedman as its new Chief Product....

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  Shpock leverages App Retargeting to re-engage UK shoppers Posted on February 05, 2020
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  3 Mobile app monetization myths developers unwittingly believe Posted on December 09, 2019
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  Private marketplaces are taking over the in-app world too Posted on December 03, 2019 ...the open web, ad spending via open auction still constitutes the majority of total ad spending on the Smaato platform and will for years to come.
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  App developers see 300% CPM lift via data enrichment Posted on September 24, 2019 However, according to a recent analysis of data from the Smaato platform for the first half of 2019, rich user data also represents a massive boon for publishers.....
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  To maximize the benefits of SDKs, business leaders and developers need to align Posted on March 14, 2019

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  @appannie found that monthly time spent in all #mobile #apps grew 40% year-over-year in Q2 2020, reaching a monthly… https://t.co/4oX7u9O60j

  (about 12 hours ago)
  
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  New data from a recent survey says that 81% of US gamers picked up new mobile and console games during COVID-19 loc… https://t.co/gzIqhXa0Yd

  (about 1 day ago)
  
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  [BLOG] From July 1st onward, the Smaato platform will begin to transact all auctions via a single first price by de… https://t.co/UJk5yFdiZD

  (about 7 days ago)
  
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  According to app marketing expert @adjustcom, news apps saw a rise in daily sessions by 59% and a 37% jump in insta… https://t.co/xlkJpLSujS

  (about 8 days ago)
  
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  In the process of making the transition from TCF v1.1 to TCF v2.0? Read our blog post for some useful insights: https://t.co/wgOaP4GL12

  (about 9 days ago)
  

• First-Price Auctions: Simple, Transparent, Effective Posted on 09th June 2020 (about 1 month ago)
• Adapt, Control, Capitalize: Publishers Can Rebuild Advertising Posted on 28th April 2020 (about 2 months ago)
• Partner Spotlight: Dr. Christian Liesegang of Remerge Posted on 07th April 2020 (about 3 months ago)
• IAB TCF v2.0: FAQ for Publishers Posted on 31st March 2020 (about 3 months ago)
• Ad Network vs. Ad Exchange: What’s the Difference? Posted on 17th February 2020 (about 5 months ago)

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Propeller Ads

Worldwide Performance Advertising & Self-Service Platform

Epom Market

Ad Network & Self-serve DSP for programmatic advertising

EvaDav

Buy and sell traffic, push-notification, native ads

Mintegral

A mobile advertising platform helps grow your mobile app business in APAC

InMobi

Mobile ads, analytics & monetization

Facebook Audience Network

Expand the power of Facebook advertising with Audience Network.

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