Smaato

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Smaato is a mobile real-time advertising platform that specializes in the monetization of apps, helping app developers and mobile publishers maximize their ad revenues. Smaato does this by aggregating over 450 global demand partners and then offering real-time competition for every impression, providing higher visibility and transparency for users and boosting the prices of in-app and mobile website traffic. The platform also has a wide range of targeting capabilities and functionality for both publishers and demand partners, supporting a variety of mobile display and video ad formats.

Key Features

Mobile-only ad exchange
Global reach with six offices worldwide
Over 500 billion ad requests per month
Real-time competition for each impression
Fast and easy integration options
High eCPMs and fill rates
Offers publishers full pricing controls
Access to 260+ DSPs and 190+ ad networks
SDK-enabled ad networks
Over 90,000 publishers already integrated
Connect to over 10,000 advertisers with a single integration

Smaato Offices

San Francisco

240 Stockton St, 10th Floor

San Francisco, CA 94108

T: +1 (650) 286-1198

F: +1 (650) 240-0708

americas@smaato.com

New York

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

T: +1 (646) 650-5030

F: +1 (650) 641-2913

americas@smaato.com

Hamburg

Valentinskamp 70, Emporio 19th Floor

20355 Hamburg, Germany

T: +49 (40) 3480-9490

F: +49 (40) 4921-9055

emea@smaato.com

Berlin

Oberwallstraße 6

10117 Berlin

T: +49 (40) 3480 9490

emea@smaato.com

Singapore

12 Marina Boulevard, #35-01

Marina Bay Financial Centre Tower 3

Singapore 018982

T: +65 6336-6815

F: +65 6336-6642

apac@smaato.com

Shanghai

1018 Changning Road

21F Cloud Nine Plaza

Changning District

Shanghai, China 200042

T: +65 6336-6815

apac@smaato.com

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:

Transact private marketplace and preferred deals
Run in-house ads
Allocate traffic according to multiple rules
Reporting of all key data including CTR, fill rate, and more — all available via a single console
Choose from multiple customizable integration options
Access over 450 demand partners worldwide
Manage full pricing control
Receive SDK mediation
Access the reporting API

The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:

App
Country
Connection type
OS
Device ID
Adspace
Ad format
Data center
Publisher
GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:

500+ billion ad requests per month
Over one billion unique mobile users per month
Over 90,000 mobile publishers

Smaato Info

Types:	Mobile Ad Server
Ad Formats:	Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video
Models:	CPM
Trading Models:	Programmatic, Real Time Bidding, Self Service

Smaato News

Ajitpal Pannu joins Smaato as CEO to drive mobile programmatic Posted on February 05, 2020 by Anne Freer Smaato, the in-app ad platform, has announced Ajitpal Pannu as the company’s new CEO.
Weather app ad spend increases 113% during hurricane season Posted on November 26, 2019 by Anne Freer That’s according to the latest “Global In-App Advertising Trends” report from Smaato.
Mobile rewarded video ad spend jumps 245% in H1 2019 Posted on September 05, 2019 by Anne Freer ...competition among app advertisers and users spending more time in-app, according to the latest report from Smaato.
Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freer That’s according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests....
Go2mobi Expands Integration with Ad Exchange, Increasing Native and Display Inventory Posted on February 14, 2018 by Artyom Dogtiev In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freer Smaato - Ragnar Kruse, CEO and Co-Founder As marketers continue to increase their in-app advertising....
In-app advertising dominates spending on Smaato platform Posted on December 20, 2017 by Anne Freer In-app advertising continues to grow with expenditure accounting for 96% of global ad spend on the Smaatoplatform.
Smaato expands mobile in-app ad measurements Posted on December 07, 2017 by Anne Freer With consumers now spending 53 of every 60 minutes on mobile in apps, Smaato, the mobile advertising platform for publishers and app developers just announced new initiatives....
mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev ...Audience Network, Admob by Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller Ads, Appodeal, Smaato, OpenX, AdColony, Fyber, Aerserv, Inneractive, Tapsense, Tapdaq, Applovin, Sizmek and Clickky.
Smaato adds ex-Glispа Global Group CPO Freddy Friedman to team Posted on October 06, 2017 by Anne Freer Mobile ad platform Smaato has just announced the hire of ex-Glispа Global Group CPO Freddy Friedman as its new Chief Product....

Smaato Insights

Shpock leverages App Retargeting to re-engage UK shoppers Posted on February 05, 2020
3 Mobile app monetization myths developers unwittingly believe Posted on December 09, 2019
Private marketplaces are taking over the in-app world too Posted on December 03, 2019 ...the open web, ad spending via open auction still constitutes the majority of total ad spending on the Smaato platform and will for years to come.
App developers see 300% CPM lift via data enrichment Posted on September 24, 2019 However, according to a recent analysis of data from the Smaato platform for the first half of 2019, rich user data also represents a massive boon for publishers.....
To maximize the benefits of SDKs, business leaders and developers need to align Posted on March 14, 2019

Latest Tweets from Smaato:

Retailer apps saw the highest percentage of smartphone users who opted-in to share their location data at about 23%… https://t.co/EBp5BI1LtZ
(about 2 days ago)
Mobile gaming saw a noticeable spike during the first half of 2020 due to COVID-19 lockdowns. Hyper casual game ins… https://t.co/OxBAoFoedi
(about 4 days ago)
According to a report by @Adjust & @unity3d, hyper-casual gaming app installs more than doubled during the first qu… https://t.co/EawpmZBb9T
(about 6 days ago)
Selamat Hari Raya Haji & Eid Mubarak to all. May you be blessed with abundant joy, peace and prosperity in your hea… https://t.co/pxXROkJvN3
(about 9 days ago)
With mobile gaming experiencing huge surges of activity under lockdown, find out how developers are refining their… https://t.co/aeAALdrgXe
(about 10 days ago)

Articles from the Smaato blog:

Smaato Inventory Available Directly on Google Display & Video 360 Posted on 16th July 2020 (about 3 weeks ago)
First-Price Auctions: Simple, Transparent, Effective Posted on 09th June 2020 (about 2 months ago)
Adapt, Control, Capitalize: Publishers Can Rebuild Advertising Posted on 28th April 2020 (about 3 months ago)
Partner Spotlight: Dr. Christian Liesegang of Remerge Posted on 07th April 2020 (about 4 months ago)
IAB TCF v2.0: FAQ for Publishers Posted on 31st March 2020 (about 4 months ago)

Smaato Rankings

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