Smaato

Omnichannel, self-serve monetization solution

10
(1 vote)
(1) REVIEWS
10
(1 vote)
(1) REVIEWS

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com.

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable them to optimize their mobile properties in one location. This omnichannel ad platform allows publishers to do the following:

  • Transact private marketplace and preferred deals
  • Run in-house ads
  • Allocate traffic according to multiple rules
  • Reporting of all key data including CTR, fill rate, and more — all available via a single console
  • Choose from multiple customizable integration options
  • Access over 450 demand partners worldwide
  • Manage full pricing control
  • Receive SDK mediation
  • Access the reporting API

The Smaato platform also supports OTT and CTV, native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy omnichannel inventory and target users via the following variables:

  • App
  • Country
  • Connection type
  • OS
  • Device ID
  • Adspace
  • Ad format
  • Data center
  • Publisher
  • GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their digital ad spend.

Smaato Features

  • SPX Monetization Solution
  • Integration Center
  • Mediation Options
  • Programmatic Deals
  • Header Bidding Solutions
  • SDX Marketer Solution
  • Extend Your Reach
  • Customer Data Platform (CDP)
  • Consent Management Platform (CMP)
  • Smaato Intelligence (SI)
  • Omnichannel Advertising

Office Locations

HEADQUARTERS

10th Floor

240 Stockton St

San Francisco, CA 94108

USA

+1 (650) 286-1198

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

USA

+1 (646) 650 5030

Barcastraße 5, 1st Floor

22087 Hamburg

Germany

+49 (40) 3480 9490

7-6, Area 2

Gaobeidian, Chaoyang District

Beijing 100124

China

Marina One West Tower

9 Straits View, #05-07

Singapore 018937

+65 6336 6815

Smaato Data

Founded:-
Employees:-
Revenues:-
Social Presence:-
Website Traffic:-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Smaato Info

Types:Ad Servers, DSPs
Ad Formats:Banners, Content Lock, In-App, Incentivized Ads, Interstitial, Native, Offer Walls, PopUnder, Rewarded Video, Rich Media, Social, Text, Video
Models:CPM
Trading Models:Programmatic, Real Time Bidding, Self Service
Smaato News
Smaato Insights
Latest Tweets from Smaato:
  • Smaato

    How much should publishers charge for ad inventory — and how do brands get their money's worth? In @VerveGroupHQ's… https://t.co/l5mlpTuR6f

    Retweet Reply Favorite (about 10 days ago)
  • Smaato

    The summer travel boom continues, despite soaring prices (and rising temps). With back-to-school looming, how can m… https://t.co/1SOgSvSj07

    Retweet Reply Favorite (about 182 days ago)
  • Smaato

    User controls and privacy compliance is top of mind for publishers. We’ve partnered with @LiveRamp to bring additio… https://t.co/DIegYArtch

    Retweet Reply Favorite (about 184 days ago)
  • Smaato

    Now is the time for a solid addressability solution that ensures compliance with user-privacy regulations. We’re pr… https://t.co/HHBsBqZ9Tb

    Retweet Reply Favorite (about 187 days ago)
  • Smaato

    The summer travel boom continues, despite soaring prices (and rising temps). With back-to-school looming, how can m… https://t.co/9TaadzhvJ5

    Retweet Reply Favorite (about 188 days ago)
Articles from the Smaato blog:
  • These February Deals Won’t Break Your Heart From the Big Game to the Big Date Night, February has two reasons to fall in love. Whether you want to reach romantics or sports enthusiasts, learn how these key deals can help you achieve your KPIs and reach the right audience. Reach Sports Fans Fox Television Network has reportedly...
  • Ad Format FAQs: What’s most effective for web, in-app, and CTV? What are some of the top questions about the variety of ad formats and how to choose the best one for your business’s needs? We sat down with Steph Radzivonik, our Business Development Team lead for EMEA, to find answers. There are many different ad formats that can be used...
  • Wrapping Up 2022 in Ad Tech What a year! 2022 went by in a flash. Somehow it’s already time to take stock of everything that’s happened in the ad tech world this year. Whether you’re a publisher or an advertiser, we’ve got you covered with a wrap-up of three top trends in ad tech and programmatic...
  • Updates to Smaato’s Native Video and Native Rich Media Support Today we’re joined by Maciek Wiktorowski, VP of Product Management, to learn all about the advantages to native advertising. We’re excited to share some exciting updates to the Smaato Platform, which are driving value for demand partners and helping publishers improve their monetization strategies. We’ve been supporting Native for a...
  • ‘Tis the Shopping Season! Are you ready to reach holiday shoppers? The holiday season is fast approaching. In the US, twinkle lights and a sea of red and green will soon replace autumnal and Halloween decor. Meanwhile, Single’s Day is fast approaching on 11/11. Shoppers continue to spend time online to get their shopping down. Accelerated by the pandemic, the reliance...
Smaato Competitors and Alternatives

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