Smaato

Profile Connect Newsfeed Reviews Alternatives

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com.

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable them to optimize their mobile properties in one location. This omnichannel ad platform allows publishers to do the following:

Transact private marketplace and preferred deals
Run in-house ads
Allocate traffic according to multiple rules
Reporting of all key data including CTR, fill rate, and more — all available via a single console
Choose from multiple customizable integration options
Access over 450 demand partners worldwide
Manage full pricing control
Receive SDK mediation
Access the reporting API

The Smaato platform also supports OTT and CTV, native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy omnichannel inventory and target users via the following variables:

App
Country
Connection type
OS
Device ID
Adspace
Ad format
Data center
Publisher
GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their digital ad spend.

Smaato Features

SPX Monetization Solution
Integration Center
Mediation Options
Programmatic Deals
Header Bidding Solutions
SDX Marketer Solution
Extend Your Reach
Customer Data Platform (CDP)
Consent Management Platform (CMP)
Smaato Intelligence (SI)
Omnichannel Advertising

Office Locations

HEADQUARTERS

10th Floor

240 Stockton St

San Francisco, CA 94108

USA

+1 (650) 286-1198

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

USA

+1 (646) 650 5030

Barcastraße 5, 1st Floor

22087 Hamburg

Germany

+49 (40) 3480 9490

7-6, Area 2

Gaobeidian, Chaoyang District

Beijing 100124

China

Marina One West Tower

9 Straits View, #05-07

Singapore 018937

+65 6336 6815

Smaato Data

Founded:	-
Employees:	-
Revenues:	-
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Smaato Info

Types:	Ad Servers, DSPs
Ad Formats:	Banners, Content Lock, In-App, Incentivized Ads, Interstitial, Native, Offer Walls, PopUnder, Rewarded Video, Rich Media, Social, Text, Video
Models:	CPM
Trading Models:	Programmatic, Real Time Bidding, Self Service

Smaato News

The 2021 App Growth Awards finalists announced Posted on November 18, 2021 by Emily Hazlewood App Advertising PlatformAppLovinZoomdSmaatoHUAWEIAdsApp SamuraiApp Analytics PlatformAppFlyerQonversionSwaarmAdjustProtection SuiteApp Data....
Verve acquires Smaato to bolster mobile ad operations Posted on July 15, 2021 by Anne Freer ...Verve Group, the omni-channel advertising group, just announced that it acquired mobile ad platform Smaato via its Media and Games Invest group.
Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freer That’s according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests....

Smaato Insights

The biggest trends impacting OTT and CTV today Posted on April 06, 2022 Early in 2021, we launched our robust OTT/CTV Advertising Platform at Smaato, and immediately our publishers and marketers began to see results.
Private marketplaces are taking over the in-app world too Posted on December 03, 2019 ...the open web, ad spending via open auction still constitutes the majority of total ad spending on the Smaato platform and will for years to come.
App developers see 300% CPM lift via data enrichment Posted on September 24, 2019 However, according to a recent analysis of data from the Smaato platform for the first half of 2019, rich user data also represents a massive boon for publishers.....
In-App advertising fraud: it’s not just bad supply, it’s bad ads too Posted on February 20, 2019
China’s In-App advertising opportunity: what publishers need to know Posted on November 07, 2018 Here at Smaato, we’ve seen evidence of China’s increased smartphone penetration rate in the growing number....

Latest Tweets from Smaato:

How much should publishers charge for ad inventory — and how do brands get their money's worth? In @VerveGroupHQ's… https://t.co/l5mlpTuR6f
(about 10 days ago)
The summer travel boom continues, despite soaring prices (and rising temps). With back-to-school looming, how can m… https://t.co/1SOgSvSj07
(about 182 days ago)
User controls and privacy compliance is top of mind for publishers. We’ve partnered with @LiveRamp to bring additio… https://t.co/DIegYArtch
(about 184 days ago)
Now is the time for a solid addressability solution that ensures compliance with user-privacy regulations. We’re pr… https://t.co/HHBsBqZ9Tb
(about 187 days ago)
The summer travel boom continues, despite soaring prices (and rising temps). With back-to-school looming, how can m… https://t.co/9TaadzhvJ5
(about 188 days ago)

Articles from the Smaato blog:

These February Deals Won’t Break Your Heart From the Big Game to the Big Date Night, February has two reasons to fall in love. Whether you want to reach romantics or sports enthusiasts, learn how these key deals can help you achieve your KPIs and reach the right audience. Reach Sports Fans Fox Television Network has reportedly...
Ad Format FAQs: What’s most effective for web, in-app, and CTV? What are some of the top questions about the variety of ad formats and how to choose the best one for your business’s needs? We sat down with Steph Radzivonik, our Business Development Team lead for EMEA, to find answers. There are many different ad formats that can be used...
Wrapping Up 2022 in Ad Tech What a year! 2022 went by in a flash. Somehow it’s already time to take stock of everything that’s happened in the ad tech world this year. Whether you’re a publisher or an advertiser, we’ve got you covered with a wrap-up of three top trends in ad tech and programmatic...
Updates to Smaato’s Native Video and Native Rich Media Support Today we’re joined by Maciek Wiktorowski, VP of Product Management, to learn all about the advantages to native advertising. We’re excited to share some exciting updates to the Smaato Platform, which are driving value for demand partners and helping publishers improve their monetization strategies. We’ve been supporting Native for a...
‘Tis the Shopping Season! Are you ready to reach holiday shoppers? The holiday season is fast approaching. In the US, twinkle lights and a sea of red and green will soon replace autumnal and Halloween decor. Meanwhile, Single’s Day is fast approaching on 11/11. Shoppers continue to spend time online to get their shopping down. Accelerated by the pandemic, the reliance...

Smaato Competitors and Alternatives

AdButler

Advertising innovation is now painless.

Google Ad Manager

Get more from your ads.

Mintegral

A mobile advertising platform helps grow your mobile app business in APAC

Sovrn

We Empower Independent Voices

Sizmek

Impressions that inspire

Stack

What Drives Winning Apps

Smaato Reviews

REVIEWED ON

(1 vote)

1 REVIEW

What people say... Leave your rating

Be the first to leave a review.

Verified

{{{review.rating_comment | nl2br}}}

Leave your rating

Sorry, we don’t have these details yet. If you are a Smaato representative, please get in touch to add additional information and contact options to your profile.