Smaato

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Smaato is a mobile real-time advertising platform that specializes in the monetization of apps, helping app developers and mobile publishers maximize their ad revenues. Smaato does this by aggregating over 450 global demand partners and then offering real-time competition for every impression, providing higher visibility and transparency for users and boosting the prices of in-app and mobile website traffic. The platform also has a wide range of targeting capabilities and functionality for both publishers and demand partners, supporting a variety of mobile display and video ad formats.

Key Features

Mobile-only ad exchange
Global reach with six offices worldwide
Over 500 billion ad requests per month
Real-time competition for each impression
Fast and easy integration options
High eCPMs and fill rates
Offers publishers full pricing controls
Access to 260+ DSPs and 190+ ad networks
SDK-enabled ad networks
Over 90,000 publishers already integrated
Connect to over 10,000 advertisers with a single integration

Smaato Offices

San Francisco

240 Stockton St, 10th Floor

San Francisco, CA 94108

T: +1 (650) 286-1198

F: +1 (650) 240-0708

americas@smaato.com

New York

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

T: +1 (646) 650-5030

F: +1 (650) 641-2913

americas@smaato.com

Hamburg

Valentinskamp 70, Emporio 19th Floor

20355 Hamburg, Germany

T: +49 (40) 3480-9490

F: +49 (40) 4921-9055

emea@smaato.com

Berlin

Oberwallstraße 6

10117 Berlin

T: +49 (40) 3480 9490

emea@smaato.com

Singapore

12 Marina Boulevard, #35-01

Marina Bay Financial Centre Tower 3

Singapore 018982

T: +65 6336-6815

F: +65 6336-6642

apac@smaato.com

Shanghai

1018 Changning Road

21F Cloud Nine Plaza

Changning District

Shanghai, China 200042

T: +65 6336-6815

apac@smaato.com

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:

Transact private marketplace and preferred deals
Run in-house ads
Allocate traffic according to multiple rules
Reporting of all key data including CTR, fill rate, and more — all available via a single console
Choose from multiple customizable integration options
Access over 450 demand partners worldwide
Manage full pricing control
Receive SDK mediation
Access the reporting API

The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:

App
Country
Connection type
OS
Device ID
Adspace
Ad format
Data center
Publisher
GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:

500+ billion ad requests per month
Over one billion unique mobile users per month
Over 90,000 mobile publishers

Smaato Info

Types:	Ad Servers, Mobile DSP
Ad Formats:	Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video
Models:	CPM
Trading Models:	Programmatic, Real Time Bidding, Self Service

Smaato News

Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freer That’s according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests....
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freer Smaato - Ragnar Kruse, CEO and Co-Founder As marketers continue to increase their in-app advertising....
mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev ...Audience Network, Admob by Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller Ads, Appodeal, Smaato, OpenX, AdColony, Fyber, Aerserv, Inneractive, Tapsense, Tapdaq, Applovin, Sizmek and Clickky.
How to Plan Ahead for Holiday and Triple Your Mobile Ad Revenue Posted on October 19, 2016 by Artyom Dogtiev 2015 In just one year, mobile ad spend for Q4increased by 175%in 2015 for Smaato, one of our top ad network partners.
Top Mobile DSPs 2016 Posted on March 23, 2016 by Peter Keung ...StrikeAd by Sizmek Fiksu AppLift PocketMath Consumer Acquisition Liftoff Avazu Mobile DSP Smaato Merchenta Trademob Byyd Taptica Tamome Bidsopt Jampp Yeahmobi AdGoji Go2Mobi....
Top Mobile Ad Servers 2016 Posted on March 08, 2016 by Peter Keung ...targeting? On average, 60% of the impressions on an app come from 5 or more countries, according to Smaato.
Top Mobile Ad Mediation Platforms 2016 Posted on February 08, 2016 by Artyom Dogtiev The Full List MoPub AdMob by Google Appodeal Smaato OpenX Mobile Opera Mediaworks Mobvista Affle MobFox Fyber AerServ Inneractive....
Top Mobile Advertising Platforms 2015 Posted on November 03, 2015 by Artyom Dogtiev The Full List AdMob Opera Mediaworks Unity Ads MoPub Smaato InMobi Applovin Leadbolt NativeX AirPush Startapp YeahMobi mobileCore AppNext Avazu Mobfox Mobvista Epom....
Top App Advertising SDKs 2015 Posted on September 21, 2015 by Jamie Giggs Google Mobile Ads Unity Ads Leadbolt Vungle Smaato YeahMobi Native Ads Inneractive Fyber Mopub InMobi Affle Mobvista Avazu Native....
A List of the Top Mobile DSPs Posted on March 30, 2015 by Jamie Giggs From Smaato to Affle, our list should help out app advertisers and anyone else interested in mobile DSPs.

Smaato Insights

The Biggest Trends in Programmatic Supply in 2020 Posted on December 07, 2020 ...(Product Operations Manager at Jampp) interviewed Fyber’s Offer Yehudai, MoPub’s Amy Auranicky, and Smaato’s Umair Malik.
Shpock leverages App Retargeting to re-engage UK shoppers Posted on February 05, 2020
3 Mobile app monetization myths developers unwittingly believe Posted on December 09, 2019
Private marketplaces are taking over the in-app world too Posted on December 03, 2019 ...the open web, ad spending via open auction still constitutes the majority of total ad spending on the Smaato platform and will for years to come.
App developers see 300% CPM lift via data enrichment Posted on September 24, 2019 However, according to a recent analysis of data from the Smaato platform for the first half of 2019, rich user data also represents a massive boon for publishers.....

Latest Tweets from Smaato:

Today we are recognizing the International Day Against Homophobia, Transphobia and Biphobia. Diversity & Inclusion… https://t.co/rnZ0Pj0mC1
(about 2 hours ago)
Reach quality audiences with Smaato. #rtb #dealoftheweek #publishers #advertising https://t.co/mOC3qinyHo
(about 3 days ago)
India Smartphone Shipments See Record Q1 in 2021 https://t.co/Bu0hnX2J4N
(about 18 days ago)
Could you imagine 20 years ago we’d come this far with mobile devices' penetration rate? Great opportunities for ma… https://t.co/9Oxa8pFQpw
(about 19 days ago)
Looking for a 360 degree view of clicks to installs? Explore Smaato's latest offering in our deep links guide:… https://t.co/gakb9ouLFX
(about 24 days ago)

Articles from the Smaato blog:

Smaato’s Digital Ad Tech Platform Launches OTT Solution Giving Publishers Complete Control Over Their OTT Monetization Strategy Posted on 09th March 2021 (about 2 months ago)
The VAST Arbitrage Ad Fraud Scheme – And What You Can Do About It Posted on 08th March 2021 (about 2 months ago)
How To Create a Secured RESTful Service Posted on 01st March 2021 (about 3 months ago)
The Four Programmatic Deals Posted on 25th February 2021 (about 3 months ago)
Smaato’s Digital Ad Tech Platform is a Data-Privacy Compliant, Self-Serve Ad Server and Monetization Solution That Gives Publishers Controls to Build Their Own Walled Gardens Posted on 24th February 2021 (about 3 months ago)

Smaato Rankings

Interstitial Mobile Ads Posted by Artyom Dogtiev Platform/Network Country eCPMs/Revenues Admob US $11 iOS, $6 on Android Smaato UK Up to $10 on iOS, up to $7 Android Epom US Up to $4 Exoclick US Up to $2 InMobi UK $2.5:....
Posted by Artyom Dogtiev Smaato’s real-time bidding platform example Source.

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Smaato Reviews

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