Smaato

Global RTB exchange for mobile ads

10
(1 vote)
(1) REVIEWS
10
(1 vote)
(1) REVIEWS

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing and Singapore. 

Key Features

  • Omnichannel platform (supports all devices, all ad formats, all sizes, all channels, all environments)
  • Mobile, Desktop, In-App, Web, OTT/CTV
  • Free ad server
  • 1.3 trillion unique monthly users
  • Clean, Protected Marketplace 
  • In-house SSAI solution for OTT/CTV
  • Self-serve platform
  • High quality customer service
  • Flexible, programmatic buying options and header bidding solutions 
  • Smaato offers a truly global reach
  • Publishers who switch to Smaato’s ad

 

Smaato Offices

San Francisco

240 Stockton St, 10th Floor

San Francisco, CA 94108

T: +1 (650) 286-1198

F: +1 (650) 240-0708

americas@smaato.com

 

New York

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

T: +1 (646) 650-5030

F: +1 (650) 641-2913

americas@smaato.com

 

Hamburg

Valentinskamp 70, Emporio 19th Floor

20355 Hamburg, Germany

T: +49 (40) 3480-9490

F: +49 (40) 4921-9055

emea@smaato.com

 

Berlin

Oberwallstraße 6

10117 Berlin

T: +49 (40) 3480 9490

emea@smaato.com

 

Singapore

12 Marina Boulevard, #35-01

Marina Bay Financial Centre Tower 3

Singapore 018982

T: +65 6336-6815

F: +65 6336-6642

apac@smaato.com

 

Shanghai

1018 Changning Road

21F Cloud Nine Plaza

Changning District

Shanghai, China 200042

T: +65 6336-6815

apac@smaato.com

 

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:

  • Transact private marketplace and preferred deals
  • Run in-house ads
  • Allocate traffic according to multiple rules
  • Reporting of all key data including CTR, fill rate, and more — all available via a single console
  • Choose from multiple customizable integration options
  • Access over 450 demand partners worldwide
  • Manage full pricing control
  • Receive SDK mediation
  • Access the reporting API

 

The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

 

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:

  • App
  • Country
  • Connection type
  • OS
  • Device ID
  • Adspace
  • Ad format
  • Data center
  • Publisher
  • GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:

  • 500+ billion ad requests per month
  • Over one billion unique mobile users per month
  • Over 90,000 mobile publishers

Smaato Info

Types:Ad Servers, Mobile DSP
Ad Formats:Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video
Models:CPM
Trading Models:Programmatic, Real Time Bidding, Self Service
Smaato News
Smaato Insights
Latest Tweets from Smaato:
  • Smaato

    The Top 10 Gaming Markets: as per Statista, 70-84% are #mobilegames. Considering the revenue shift, publishers may… https://t.co/CtrAWVIFVd

    Retweet Reply Favorite (about 1 day ago)
  • Smaato

    Great news from our friends at Verve! https://t.co/xZdpq2QkT4

    Retweet Reply Favorite (about 1 day ago)
  • Smaato

    As per emarketer over 50% of US internet users will be AVOD viewers by 2024. If it is time to consider a new ad for… https://t.co/VkrRwPBnaK

    Retweet Reply Favorite (about 4 days ago)
  • Smaato

    Singles’ Day gained popularity in recent years as an unofficial holiday and shopping season. Where does its success… https://t.co/htFDMWsMWy

    Retweet Reply Favorite (about 8 days ago)
  • Smaato

    https://t.co/l7GR74Sgiq

    Retweet Reply Favorite (about 15 days ago)
Articles from the Smaato blog:
Smaato Rankings
  • Interstitial Mobile Ads Posted by Artyom Dogtiev Platform/Network Country eCPMs/Revenues Admob US $11 iOS, $6 on Android Smaato UK Up to $10 on iOS, up to $7 Android Epom US Up to $4 Exoclick US Up to $2 InMobi UK $2.5:....
  • Posted by Artyom Dogtiev Smaato’s real-time bidding platform example Source.
Smaato Competitors and Alternatives

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