Smaato

Omnichannel, self-serve monetization solution

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(1 vote)
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10
(1 vote)
(1) REVIEWS

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com.

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable them to optimize their mobile properties in one location. This omnichannel ad platform allows publishers to do the following:

  • Transact private marketplace and preferred deals
  • Run in-house ads
  • Allocate traffic according to multiple rules
  • Reporting of all key data including CTR, fill rate, and more — all available via a single console
  • Choose from multiple customizable integration options
  • Access over 450 demand partners worldwide
  • Manage full pricing control
  • Receive SDK mediation
  • Access the reporting API

The Smaato platform also supports OTT and CTV, native advertising, interactive video, and rewarded video, in addition to standard display ad units.

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy omnichannel inventory and target users via the following variables:

  • App
  • Country
  • Connection type
  • OS
  • Device ID
  • Adspace
  • Ad format
  • Data center
  • Publisher
  • GPS data

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their digital ad spend.

Smaato Features

  • SPX Monetization Solution
  • Integration Center
  • Mediation Options
  • Programmatic Deals
  • Header Bidding Solutions
  • SDX Marketer Solution
  • Extend Your Reach
  • Customer Data Platform (CDP)
  • Consent Management Platform (CMP)
  • Smaato Intelligence (SI)
  • Omnichannel Advertising

Office Locations

HEADQUARTERS

10th Floor

240 Stockton St

San Francisco, CA 94108

USA

+1 (650) 286-1198

Empire State Building

350 Fifth Avenue, Suite 7700

New York, NY 10118

USA

+1 (646) 650 5030

Barcastraße 5, 1st Floor

22087 Hamburg

Germany

+49 (40) 3480 9490

7-6, Area 2

Gaobeidian, Chaoyang District

Beijing 100124

China

Marina One West Tower

9 Straits View, #05-07

Singapore 018937

+65 6336 6815

Smaato Data

Founded:-
Employees:-
Revenues:-
Social Presence:-
Website Traffic:-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Smaato Info

Types:Ad Servers, DSPs
Ad Formats:Banners, Content Lock, In-App, Incentivized Ads, Interstitial, Native, Offer Walls, PopUnder, Rewarded Video, Rich Media, Social, Text, Video
Models:CPM
Trading Models:Programmatic, Real Time Bidding, Self Service
Smaato News
Smaato Insights
Latest Tweets from Smaato:
  • Smaato

    The summer travel boom continues, despite soaring prices (and rising temps). With back-to-school looming, how can m… https://t.co/1SOgSvSj07

    Retweet Reply Favorite (about 56 days ago)
  • Smaato

    User controls and privacy compliance is top of mind for publishers. We’ve partnered with @LiveRamp to bring additio… https://t.co/DIegYArtch

    Retweet Reply Favorite (about 58 days ago)
  • Smaato

    Now is the time for a solid addressability solution that ensures compliance with user-privacy regulations. We’re pr… https://t.co/HHBsBqZ9Tb

    Retweet Reply Favorite (about 61 days ago)
  • Smaato

    The summer travel boom continues, despite soaring prices (and rising temps). With back-to-school looming, how can m… https://t.co/9TaadzhvJ5

    Retweet Reply Favorite (about 62 days ago)
  • Smaato

    @adExchangers Programmatic I/O Las Vegas called and we listened! As we pack our bags, the excitement grows. Only a… https://t.co/XRbdy2ihQj

    Retweet Reply Favorite (about 132 days ago)
Articles from the Smaato blog:
Smaato Rankings
  • Top Mobile App Retargeting Companies (2022) Posted by Pia Subramaniam ioReinventing Mobile MarketingView moreSingularThe unified marketing analytics platformView moreSmaatoOmnichannel, self-serve monetization solutionView more Most of the time, all that these users really....
  • Top Ad Servers (2022) Posted by Pia Subramaniam Top Ad ServersKevelBuild custom ad-serverFully white labelledSAAS pricing (no rev share)View moreSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreClickAdillaView moreHitappsPerformance....
  • Top Demand Side Platforms (2022) Posted by Pia Subramaniam aiView moreSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreRevXMassive ScaleCreative InnovationTransparencyView....
  • Content Lock Advertising Networks (2022) Posted by Mike King Top Content Lock Advertising NetworksSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreKevelBuild custom ad-serverFully white....
  • Top Incentivized Advertising Networks (2022) Posted by Mike King Top Incentivized Advertising NetworksSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreKevelBuild custom ad-serverFully white....
  • Popunder ads (2022) Posted by Mike King Top Popunder AdsSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreAdsterra NetworkMultiple Cost ModelsPerformance....
  • Offerwall Ads (2022) Posted by Mike King Top Offerwall Monetization CompaniesAdActionUser AcquisitionOfferwallApp Store Visibility View moreSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreKevelBuild custom ad-serverFully white....
  • Rewarded Video Ads (2022) Posted by Mike King Top Rewarded Video AdsSmadexMobile User AcquisitionRe-engagementBrand AwarenessView moreSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreRevXMassive ScaleCreative InnovationTransparencyView....
  • Top In-App Advertising Companies (2022) Posted by Mike King ioMobile App Monetization SDKMobile MarketingMobile AudienceView moreSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreSmadexMobile User AcquisitionRe-engagementBrand....
  • Interstitial Mobile Ads (2022) Posted by Mike King ...AdsAdsterra NetworkMultiple Cost ModelsPerformance Marketing Digital Advertising Strategies View moreSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreAdActionUser AcquisitionOfferwallApp....
  • Native Ad Networks (2022) Posted by Mike King ...NetworksAdsterra NetworkMultiple Cost ModelsPerformance Marketing Digital Advertising Strategies View moreSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreMAAS powered by AffleMobile-First DSP....
  • Top Mobile Video Ads Networks (2022) Posted by Mike King ...NetworksAdsterra NetworkMultiple Cost ModelsPerformance Marketing Digital Advertising Strategies View moreSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreStart.
  • Top Mobile Banner Ad Networks (2022) Posted by Mike King aiView moreSmaatoNo Ad-Serving FeesOmnichannelProtected MarketplaceView moreRevXMassive ScaleCreative InnovationTransparencyView....
  • Posted by Artyom Dogtiev Smaato’s real-time bidding platform example Source.

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