Google App Campaigns

Universal App campaigns that streamline the process for you

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With App Campaigns, Google provides app marketers with a single platform to promote iOS and Android apps via Google Search, YouTube, Google Play and more. The platform’s dashboard offers quick and easy-to-use interface to create an ad or set of ads, choose daily budget and define goals for the platform’s ML algorithm to define the rest to optimize an ad campaign performance.

Key Features

  • Unlike most Google Ads campaigns, you don’t design individual ads for Universal App campaigns
  • Your ad text ideas and assets from your app’s store listing are used to design a variety of ads across several formats and networks instead
  • Google will test different combinations and show ads that are performing the best more often, with no extra work needed from you
  • Google Ads automates the targeting and bidding
  • You can optimize your campaign targeting to focus on finding valuable users based on actions you care about
  • Universal App ads are generated on the fly by Google’s system
  • The system rotates your ads and adjusts bids automatically to get the most downloads for your app
  • Your ads will be eligible to appear across major Google properties
  • Google can show your ads to people who search for terms and apps that are relevant to your app

Numbers & Revenue

  • 70.7% of the internet company’s revenue came from advertising through Google Sites and 14.7% through advertising via Google network sites
  • Revenue at Google’s parent company rose 25% during the second quarter of 2018
  • Google said its revenue had grown 22% between Q1 of 2016 and Q1 of 2017
  • Google claims you can drive 140% more conversions per dollar than other Google app promotion products

Google Uac Ad Formats

Ads with Google Uac will be eligible to appear across Google’s properties. This includes the following:

  • Google Search and Google Play
  • YouTube
  • The Google Display Network
  • AdMob

Google Search Network

Google matches your ad to search terms that are relevant to your app or its category.

Google Play

Google can show your ads to people who search for terms and apps that are relevant to your app.


Google Ads can show your ads on YouTube where they’re most likely to be clicked, and your app is most likely to be downloaded.

Google Display Network

Your ads are eligible to appear where they’re most relevant on the Google Display Network and within other apps.

How To Use Google Uac To Scale Your Mobile App (Video)

Google App Campaigns Info

Types:App Installs, Mobile Ad Network
Ad Formats:In-App
Trading Models:Self Service
Google App Campaigns Competitors and Alternatives

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