Reddit Ads

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With Reddit Ads you can reach influential communities made up of millions of people engaging with today’s most relevant content.

You can do this in the following three steps:

  • Target your audience
  • Tell your story and engage them
  • Measure your success

Key Features

  • Target passionate communities and diverse interests organized around thousands of different topics
  • Whether it’s starting a conversation or selling products, Reddit ads are effective for every campaign objective
  • The Reddit ad dashboard shows how your campaign impacted your business, from Upvotes to conversions
  • Run your ads across Reddit and in the official Reddit apps
  • Pause and migrate over to a Cost-Per-Click (CPC) bid type

Numbers & Revenue

  • Reddit generates over 168 billion views each year
  • Reddit is the 5th most popular site in the US
  • 54% of Reddit visitors are from the US
  • 45% of Americans 25-34 years old have used Reddit
  • The average visitor spends 16 minutes or more on Reddit
  • 70% of Reddit video views are viewed on mobile
  • 69% of American Reddit users are male
  • 31% of Google searches for “Reddit” were a part of the search query “Game of Thrones Reddit.”
  • Reddit gold made $961,996.98 in 2016 for the platform

Reddit Ads Formats

For its advertising model Reddit Ads primarily uses blue ‘promoted posts’, as shown below on both desktop and mobile:

Desktop and Mobile Ad Format Examples

With the elements of a standard Reddit post, including upvotes, downvotes, and comment threads these native ads are like the rest of Reddit’s content. It’s worth mentioning that ‘promoted posts’ run in-feed and on mobile apps.

Promoted posts also come in two varieties:

  • Link ad – An external link to your website or product landing page
  • Text ad – This is an internal link to another Reddit page. The page your ad sends readers to can contain a longer description of your offer with added links.

Display ads

These types of ad are part of Reddit’s managed advertising program and prices can start as high as $30,000. Display ads are therefore only reserved for those with much larger ad budgets.

How To Use Reddit Ads (Video)

Reddit Ads Info

Types:App Installs, Social Ads
Ad Formats:Social
Trading Models:Self Service
Reddit Ads Videos
Reddit Ads Podcasts
Reddit Ads Competitors and Alternatives

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