#41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit

 
 
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App marketing is not a sprint, but a marathon. You are on a constant quest to find new channels to reach your app users. Most of us know about Facebook, Google, and Apple ads, but what do you know about Reddit ads for app promotion? 

Today’s guest is Ashleigh Rankin, senior manager of growth partnerships at Reddit. Ashleigh shares best practices for marketing apps on Reddit.

Today’s Topics Include:

✔️  Reddit Company: Network of more than 130,000 communities based on interests

✔️  Reddit’s Mission: Bring community and belonging to the world

✔️  Reddit’s Rules/Policies: Moderation keeps platform clean, safe for brands, people

✔️  Reddit’s Robust System: Human judgement, nearly no AI involvement

✔️  Reddit Ads: Now with postgres, app marketers can drive app sales and installs 

✔️  Native Ads: Brand participation adds value and resonates with specific Reddit users

✔️  Reddit Insights: Two-way communication channel for honest and targeted feedback

✔️  App Categories: Gaming and tech recruiting produce better outcomes/more installs

Links and Resources:

Ashleigh Rankin’s Email 

Ashleigh Rankin of Reddit on LinkedIn

Reddit

Reddit Ads

Quotes by Ashleigh Rankin: 

“People come to engage with content that they are passionate about.”

Reddit’s Mission: Bring community and belonging to the world.

“One of the really beautiful things about Reddit is that if you run…an interest-targeted campaign, you can find audiences that you didn’t necessarily know you had.”

“It’s just really important to test and learn and then hone in on what does work and optimize towards that.”