A few years went by from the moment when tech media pundits talked about businesses transitioning from a desktop to mobile or even them adopting a mobile-first approach, it became mobile from a get-go. By default.
In the heart of this mobile revolution is a mobile app. Today over a third of the world’s population (2.3 billion people) owns and uses a smartphone, according to Statista and on average these people use 40 apps a month. The scope of the mobile app market, as of Q4 2019, is the following – iOS device users have 1.84 million mobile apps to choose from and the Google’s Android App Store boasts 2.57 million apps.
According to 2020 report by app market data and analytics firm App Annie, in 2020 a total time spent in mobile apps worldwide reached more than 3 hours and 40 minutes a day on average. According to eMarketer, in 2018 US consumers spent 2 hrs and 35 minutes a day online on their smartphones in mobile apps and only 26 minutes in a mobile web browser.
So, keeping this picture of a highly competitive mobile app market in mind, imagine what it takes for an app developer to compete. One way of meeting this immense app marketing challenge is to hire a mobile app marketing agency that provides apps promotion services.
Now the question is – what will an app marketing agency do for your app?
Some people question if it’s worth getting a specialist agency or whether you can work in-house and cut your budget on mobile apps marketing. Here is a brief sketch of what you should expect from working with a mobile app marketing agency.
A marketing plan, that an app marketing agency team will devise for your app, will consist of – an app’s marketing potential analysis, the right app marketing channels to use, possible adjustments for your app’s marketing copy and creatives to produce. The app marketing best practices also demand an agency to carefully measure KPIs (stands for Key Performance Indicators) of such app marketing campaign. There is one set of apps promotion techniques that stands out the rest – Growth Hacking. Essentially it’s about finding the ways for a particular mobile app to grow its number of users and revenue via applying non-standard app marketing techniques, preferably with low budget.
Next up question is – what types of app marketing agencies are out there?
There is a range of types of mobile app marketing companies that can help you with your marketing campaign:
- A specialist mobile agency can serve your app’s marketing needs via some particular marketing channel, for instance, Facebook Ads, Twitter Ads, Instagram Ads, App Store Optimization, PR and so on.
- A general agency, with a mobile app marketing agency within it, which initially started as a digital one and later added mobile experience, when a smartphone took off as a new marketing channel.
- A mobile advertising agency is focusing on mobile media buying. Media buyers negotiate and purchase audience targeted time and advertising space to convey a marketing message.
- Some app marketing agencies focus purely on App Store Optimization and capable to drive mobile app user acquisition via the Apple’s App Store, Google Play or both.
- Others focus on mobile campaign strategy, analytics of a mobile app user in-app behavior, traffic attribution and more.
Having the above described picture of the mobile app marketing industry, we’ve decided to get together the facts and created a guide that covers the best mobile marketing companies 2020 to consider. Our list includes big international agencies with broad creative marketing capabilities to boutique marketing companies focussing solely on mobile apps. Each of the 33 companies listed has something different to offer.
Note: the companies on the list we’ve complied below are not in any priority order.
Top Mobile App Marketing Companies:
- Yodel Mobile
- App Growth Network
- Big Ideas Machine
- Redbox Mobile
- Lab Cave
- ARPU Brothers
- The ASO Co
- Studio Mosaic
- Rocketship HQ
- Consumer Acquisition
List of mobile app marketing agencies, companies and services
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Yoke Network is an Influencer Marketing agency that connects brands and apps with audience via Influencers on TikTok, Instagram and Snapchat.
- Tagline: Influencer Powered Performance Marketing
- Locations: London, UK
Learn more about Yoke Network
Yodel Mobile, founded by current CEO Mick Rigby, is a full-service global mobile marketing agency. Their team of mobile and app experts have helped businesses achieve mobile marketing success since 2007.
They work with clients from single territory start-ups to established, multi-territory, international brands such as mytaxi, NBCUniversal, UKTV, Bauer Media, Fujifilm, The Economist, Teletext Holidays and Gymshark.
Yodel Mobile’s Fit to Market program, which is unique in the sector, offers a blend of optimizations that drive organic discoverability and improve retention of the most valuable users through activities across ASO, mCRM, Searchability, Analytics and more.
- Services: Fit to Market, App Business Support, Strategy, Acquisition, ASO
- Offices: London, UK.
- Tagline: Global and local marketing expertise for app driven businesses
Learn more about Yodel Mobile
Gummicube revolutionized mobile marketing in 2010 as the first App Store Optimization company. Gummicube’s DATACUBE ™ software leverages proprietary ‘big data for mobile’ to understand search trends and the competitive landscape inside of the app stores. By using DATACUBE, mobile search data and user behavior is no longer a black box — resulting in greater visibility, more high-quality organic downloads and a lower overall cost of user acquisition.
- Services: App Store Optimization, Mobile App Marketing, Review & User Sentiment Management, Social Influencer Program,
- Offices: San Jose, US
- Tagline: We’re dedicated to helping your mobile app find its audience.
PreApps is the app marketing platform for app businesses to launch and market their app to significantly boost the number of downloads and increase sales. From first time app creators to Billion Dollar apps, PreApps signature programs have helped thousands of apps reach over 550,000,000 downloads so far.
Over the past 9 years, PreApps has developed proven programs that take a first time app business owner through a unique and seamless process to launch their app successfully and reach their business goals.
- Services: Pre-Launch Beta Testing, App Review Submission, Publicity, Video Demo Creation And Distribution, ASO
- Offices: Boston, US
- Tagline: #1 App Marketing Agency
Headway is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with state-of-the-art partner platforms to offer brands seamless data-driven digital solutions. With a focus on rapid innovation, cutting-edge technology and strong multi-channel operations, Headway provides optimized and targeted ad campaigns, empowered by machine learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.
- Services: Programmatic ads, DSP, App Marketing, Influential Marketing
- Offices: Barcelona, Spain, São Paulo, Brazil,
- Tagline: Marketing Powered By Technology
Collectcent is a performance driven Adtech Company with expertise in mobile based user acquisition. They help Advertisers acquire high quality engaging users globally through in-app, display and video advertising on CPM and CPI business models. Delivering over 3.5 Bn+ impressions and 400K+ install acquisitions per day for their demand stack partners which consists of a mix of Advertisers and Agencies across APAC, North America and Europe.Learn more about Collectcent
SocialPeta Technology, the world’s leading advertisement creative spy and analysis platform, dedicated to offer top ads creative and marketing strategy for both advertisers and publishers. Serving as an Essential Ad and Marketing Intelligence Platform, SocialPeta Focus on:
Ad Intelligence, Marketing Intelligence, APP Intelligence,
Ad Cost intelligence, Game Intelligence, Audience Intelligence
App Growth Network is a global app marketing agency with three major area of focus – App Product Marketing, App Growth Marketing (UA) and Analytics.
- Type: Marketing analytics, In-app analytics
- Pricing: n/a
- Platforms supported: iOS, Android.
AdQuantum is a mobile marketing team that works for a share of revenue it generates, without any fees. We ONLY grow when our partners grow. Preferred Collaboration Models: Rev Share, Profit Share Also, work with CPI+KPI and CPA depending on our partners\’ goals & needs.Learn more about AdQuantum
Bamboo is a mobile advertising agency, founded in San Francisco, US in 2014. It specializes on mobile campaign management, mobile growth strategy, creative strategy and production, advertising iteration service. The agency ran paid ad campaigns on top social media networks to acquire mobile app users for leading brands like Dropbox, Hotel Tonight, Peloton, Microsoft and others.
- Services: Media Strategy, Campaign Management, Creative Services For Paid Social, Paid Search and Mobile Ad Channels.
- Offices: San Francisco, US
- Tagline: “Meet the extension of your in-house growth team”
There are only 14 apps with +1,000,000,000 users. Moburst is the secret sauce of 42% of them! It is a global mobile marketing agency founded in 2013 by Gilad Bechar and Lior Eldan. Moburst is the mobile growth agency of the most promising mobile brands in the world including Google, Uber, Reddit, YouTube, Samsung, and many other amazing startups and brands. Its team of mobile growth experts have promoted 600+ apps to the Top 10 listings and helped many start-ups gain more organic users, boost ratings and improve their products. Its user acquisition is achieved through a selection of hyper-targeted, burst, and brand engagement campaigns combined with the right mixture of media channels for your goals and budget, including RTB/exchanges, social, ad-networks, premium publishers, video, retargeting and search.
- Services: Mobile Campaigns, Media Management and Optimization, Mobile Strategy, App Store Optimization, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management
- Offices: New York, San Francisco and Tel-Aviv
- Tagline: Doing mobile right
Five is a mobile design and development agency building award-winning digital products that generate returns for our clients. Major brands trust us with their core mobile products and strategies, including Rosetta Stone, Marriott International, Crestron, AccuWeather, Penguin Random House, Napster, and Choice Hotels.Learn more about FiveAgency
Recognized as an elite influencer agency, at HireInfluence we develop intent-driven influencer marketing campaigns that merge the needs of brands, audiences, and influencers. We hand-select influencers for each and every campaign to ensure an organic fit and authentic feeling content.
As a full-service influencer marketing agency we source and cast right-fit talent, develop creative content strategies, execute comprehensive, interactive, cross-channel influencer campaigns, and report back on campaign analytics.Learn more about HireInfluence
Customlytics is an app marketing, analytics and technology consulting agency. Established in Berlin by seasoned app marketers Christian Eckhardt and Raul Truckenbrodt in 2016.
- Services: Strategy, App Store Optimization, App Tracking, Mobile CRM, Deeplinking, App Analytics, Product Management, UX & UI Design and Workshops.
- Offices: Berlin, Germany
- Tagline: App Marketing, Analytics & Technology Consulting
ConsultMyApp is a London based mobile marketing consultancy agency that provides brands and app developers with App Store Optimization, Customer Relationship Management and User Acquisition services. Since 2016 its team worked with such brands as The Telegraph, BBC, SEGA and more. The agency small independent team pays equal attention to both mobile app user acquisition and their retention and monetization.
- Services: User Acquisition, App Store Optimization, Mobile Messaging.
- Offices: London, UK
- Tagline: Mobile Marketing Consultancy
Fourez is an end-to-end digital marketing and mobile apps development company with profound expertise in developing mobile application and crafting winning social media marketing campaigns. The team has in-depth experience in the fields of mobile application development and helped many individuals and organizations to develop mobile apps in platforms like iOS and Android.
- Services: Digital Marketing, Mobile App Development & Promotion, Web Design & Development,
- Offices: Tamil Nadu, India, Bangalore, India
- Tagline: Grow the App users organically
Twigeo is an app marketing agency launched in 2014, with offices in Stockholm, Sweden and New York, US. The spectrum of the company services cover app marketing, analytics and design. Through the years it worked with such companies as Spotify, Strava, Peloton, Asana, Headspace, KPY.
- Services: App Audience Targeting, App Installs Tracking, Media Buying, ASO, App Analytics, App Design
- Offices: Stockholm, Sweden, NY, US.
- Tagline: “A Modern Digital Marketing Company”.
Learn more about Twigeo
Big Ideas Machine is an integrated PR and Marketing agency based in London. They have extensive experience of working with tech and mobile clients on B2B and B2C projects. The owners of Big Ideas Machine have also established themselves as app marketing specialists and have helped launch over 50 apps globally. Big Ideas Machine works on a project or retained basis with clients, and its owners have worked with leading tech and consumer brands in the tech and mobile space including Marvel, The Mirror, Inmobi, Flurry, MobPartner, Rackspace, Qualcomm, Nvidia, Activision, Codemasters, M&C Saatchi Mobile, Glu, Orange and BT.Learn more about Big Ideas Machine
The ASO.co is a mobile app marketing agency with a focus on App Store Optimization. In addition to ASO, the agency has an expertise in mobile strategy consulting, the team takes on a challenge to set specific KPIs for an app and recommend technology partners to work with on those metrics. Conversion Rate Optimization (CRO) is another service that The ASO.co provides mobile app developers to achieve higher conversion rates with less investments.
- Services: ASO, Apple Search Ads campaign management, Mobile Strategy
- Offices: London, UK
- Tagline: Redefining Mobile Optimisation
ARPU Brothers is a mobile app marketing agency that offers developers a broad spectrum of marketing services. Its team has an expertise in running mobile app user acquisition campaigns with Google AdWords, Facebook Ads, Twitter Ads, AdColony and others users acquisitions platforms.
- Services: User Acquisition, App Store Optimizations, Data Analytics, Attribution Analytics, Mobile App Development, Soft Launch, Monetization, Competition Analysis, Training, Marketing Plan, Fraud Detection, App Search Ads,
- Offices: Wroclaw, Poland, Irvine, US
- Tagline: Mobile Game & App Marketing agency
PocketWhale is an app marketing agency with a focus on mobile games. Among the agencies clients are SpaceApe, MachineZone, Kabam, Wargaming.net and many other leading game development studios.
- Services: Display Ads, Video Ads, TV Commercials, Website Reskin, Influencer Marketing, Digital Advertising, TV Advertising, App Promotion Event Organizing
- Offices: Paris, France, San Francisco, US, Tokyo, Japan, Berlin, Germany
- Tagline: Video Game Marketing Agency.
AppAgent is an integrated mobile marketing agency that effectively connects data, creativity and user-acquisition into a functional strategy. From San Francisco to Hong Kong, AppAgent has boosted the growth of companies including Glu Mobile, Babbel, Joom, Kiwi.com, Huawei, Small Giant Games and many more.
AppAgent has been awarded the App Marketing Agency of the Year at the App Growth Awards in 2018.
- Services: Mobile Marketing Strategy, App Store Optimization, Data Analytics and Architecture, Creative Services, User Acquisition
- Offices: Prague, Czech Republic
- Tagline: Integrated Mobile App Marketing
Redbox Mobile is a mobile app marketing agency that specializes in search-related app marketing channels. The agency ‘s team consists of experts in App Store Optimization, running ad campaigns on Apple’s App Store Search Ads platform and Google Play search ads.
- Services: ASO, App Store Search Ads, Google Play PPC
- Offices: London, UK
- Tagline: a multi award-winning App Store Optimisation and Search Ads agency
Studio Mosaic is a full-service app marketing and growth agency that since 2013 served more than 200 clients with over 400 mobile apps. The company was one of the finalists of the App Growth Awards 2018 and has been featured by a number of online directories as one of the leading app marketing agency.
- Services: ASO, PR, Localization, App Review Video, App Review Sites Submission, UA (PPC/PPI)
- Offices: New Delhi, India
- Tagline: Mobile App Marketing & Growth Agency
Phiture is a Berlin-based mobile growth consultancy working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture team offers 4 key services: App Store Optimization, Apple Search Ads, User Retention services and Growth Consulting. Phiture helps apps grow by developing, refining and applying systematic approaches to solve key growth challenges.
- Services: Mobile Growth, App Store Optimization, Apple Search Ads and User Retention
- Offices: Berlin, Germany.
- Tagline: “We help apps grow”
Rocketship HQ is a mobile user acquisition and growth agency. Over the years the team worked with such apps as Gods of Olympus, Seated, Sanctuary, Daily Celebrity Crossword, Bingo Cash, Crosswords with Friends and more.
- Services: Paid UA campaigns via Facebook ads, Snapchat ads, Apple Search Ads, DSPs & ad networks(Video Ads)
- Offices: Jaipur, India, NY, United States
- Tagline: Help fast-growing apps grow faster
Miratrix is an app marketing agency with a core competence in App Store Optimization and mobile app advertising on social media and Google. It was founded in 2012 in Glasgow, UK by online marketing veteran Nicholas Duddy.
- Services: ASO, Facebook Ad Agency, Google Play Ads, Advertising on Instagram.
- Offices: London, UK
- Tagline: Organic App Marketing & App Store Optimization
Award Winning Mobile Marketing Agency Founded By Former Marketing Lead At Apple
We\’re Favoured. A results-driven performance marketing agency specialising in app marketing to drive growth, stickiness, and retention. Formed in 2017 by a former Apple Marketing Lead who wanted to bring his experience from \”inside the machine\” to app companies directly.Learn more about Favoured
AppTweak offers personalized app marketing reports, empowering app developers to gain visibility in the app store. Their full app store optimization (ASO) reports include all the data you need to apply mobile app SEO, keyword and rankings improvements.Learn more about AppTweak
PickASO is a Spanish-based app marketing agency. It provides a comprehensive app marketing solutions that cover all stage of an app marketing cycle – acquisition, retention, monetization and loyalty.
- Services: ASO, Facebook Ads, Instagram Ads, Mobile Strategy consulting
- Offices: Barcelona, Spain
- Tagline: Growth Strategy Specialists for Mobile Apps
Consumer Acquisition is an app marketing agency that provides creative services to supply advertisers with graphic materials to run ad campaigns on multiple platforms, fully-managed user acquisition services and SaaS tools for social media advertisers.
- Services: Ad Creatives Development, Facebook & Google UAC campaigns management, self-service Facebook Ads solution, Advanced Reporting on ad campaigns.
- Offices: California, US
- Tagline: Social Ad Creative Studio & User Acquisition