TATAM Digital

TATAM digital are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: influencers.

All these apps had massive growth already and were already successfully doing “the usual” app growth: ASO, search, display, video ads, incentivized downloads.

All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.

All these apps decide budget allocation based on performance, so influencer has always been a struggle for them due to the lack of a performance approach in the industry.

TATAM came to solve and unlock growth via influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance, viewing it as any other UA campaign on their marketing mix.

2021 Stats (as of Sept. 2021):

– 2,000+ influencer collaborations
– 1,600+ influencers
– 250M+ combined video views
– 1.4M+ clicks
– 275,000+ leads
– 23,000+ paid users

Screenshot 2021-10-05 at 11.12.36

Screenshot 2021-10-05 at 11.22.16

Key Person

Lucia Aguilar is the founder of TATAM Digital. Before TATAM she led the Global Growth Team at Clue, doing user acquisition via influencers for over 5 years. Previously, worked at Unilever as Brand Manager for Dove and Nexxus premium shampoo brands.

Office Locations

Madrid
Buenos Aires
Miami
Berlin

TATAM Digital Info

Platforms:	-
Types:	-
Groups:	App Marketing, Influencer Marketing

TATAM Digital News

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  The 2021 App Growth Awards finalists announced Posted on November 18, 2021 by Emily Hazlewood ...Taskaya, BcnMonetizeEmre Fadillioglu, App SamuraiApp Marketing Agency of the YearPhitureAVOWRocket10TATAM DigitalAppAgentApp VideoJigsaw by WeirdoSinging For Good by SmuleLEGO Life by PhitureKeap Second....

TATAM Digital Videos

• 
  How to make Influencer Marketing more User Acquisition-friendly In this session, Federico Llano of TATAM Digital is tackling the gap between Influencer Marketing and User Acquisition and how to bridge it using data

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