TATAM Digital

Performance-driven influencer marketing

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TATAM digital are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: influencers.

All these apps had massive growth already and were already successfully doing “the usual” app growth: ASO, search, display, video ads, incentivized downloads.

All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.

All these apps decide budget allocation based on performance, so influencer has always been a struggle for them due to the lack of a performance approach in the industry.

TATAM came to solve and unlock growth via influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance, viewing it as any other UA campaign on their marketing mix.

2021 Stats (as of Sept. 2021):

– 2,000+ influencer collaborations
– 1,600+ influencers
– 250M+ combined video views
– 1.4M+ clicks
– 275,000+ leads
– 23,000+ paid users

Key Features

  • Influencer Marketing Company of the Year, 2020 App Growth Awards
  • Clutch Top B2B Company 2020
  • Web Excellence Excellence Award
  • Founded in 2018 by Lucia Aguilar, former Global Lead of Growth at Clue App, with a previous career at Unilever, & AMEX
  • Co-Founded with Federico Llano, former Digital Strategy Director at Viacom, with a previous career at Electronic Arts & Disney
  • 100% independent agency, self-funded, profitable
  • Teams in Madrid, Berlin, Brazil, and Argentina

Key Person

Lucia Aguilar is the founder of TATAM Digital. Before TATAM she led the Global Growth Team at Clue, doing user acquisition via influencers for over 5 years. Previously, worked at Unilever as Brand Manager for Dove and Nexxus premium shampoo brands.

Office Locations

Madrid
Buenos Aires
Miami
Berlin

TATAM Digital Data

Founded:2018
Employees:10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

TATAM Digital Info

Platforms:-
Types:-
Groups:App Marketing, Influencer Marketing
TATAM Digital Insights
Latest Tweets from TATAM Digital:
  • TatamDigital

    What a great achievement! We have just won INFLUENCER MARKETING COMPANY OF THE YEAR! thanks everyone at… https://t.co/t7191gcdcS

    Retweet Reply Favorite (about 324 days ago)
  • TatamDigital

    RT @BusinessofApps: Influencer Marketing Agency of the year award goes to @TatamDigital Congratulations, guys!!! Well done!!! #APSBerlin…

    Retweet Reply Favorite (about 324 days ago)
  • TatamDigital

    RT @PUBGMOBILE: Got an eye for photography? Share your screenshots of these locales using #PUBGMxBLACKPINK and you could win an autographed…

    Retweet Reply Favorite (about 393 days ago)
  • TatamDigital

    RT @LiamMcEwan: This BLACKPINK x PUBGM collab looks awesome! 😮 I'm excited to see how the world of BLACKPINK interacts with the world of PU…

    Retweet Reply Favorite (about 400 days ago)
  • TatamDigital

    RT @MISStiffanyMA: OMG BABES! @BLACKPINK and PUBGM are collabing together!! This is the collaboration I needed! I can’t wait for them to la…

    Retweet Reply Favorite (about 400 days ago)
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