TATAM Digital

Performance-driven influencer marketing

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TATAM digital are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: influencers.

All these apps had massive growth already and were already successfully doing “the usual” app growth: ASO, search, display, video ads, incentivized downloads.

All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.

All these apps decide budget allocation based on performance, so influencer has always been a struggle for them due to the lack of a performance approach in the industry.

TATAM came to solve and unlock growth via influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance, viewing it as any other UA campaign on their marketing mix.

2021 Stats (as of Sept. 2021):

– 2,000+ influencer collaborations
– 1,600+ influencers
– 250M+ combined video views
– 1.4M+ clicks
– 275,000+ leads
– 23,000+ paid users

Key Features

  • Influencer Marketing Company of the Year, 2020 App Growth Awards
  • Clutch Top B2B Company 2020
  • Web Excellence Excellence Award
  • Founded in 2018 by Lucia Aguilar, former Global Lead of Growth at Clue App, with a previous career at Unilever, & AMEX
  • Co-Founded with Federico Llano, former Digital Strategy Director at Viacom, with a previous career at Electronic Arts & Disney
  • 100% independent agency, self-funded, profitable
  • Teams in Madrid, Berlin, Brazil, and Argentina

Key Person

Lucia Aguilar is the founder of TATAM Digital. Before TATAM she led the Global Growth Team at Clue, doing user acquisition via influencers for over 5 years. Previously, worked at Unilever as Brand Manager for Dove and Nexxus premium shampoo brands.

Office Locations

Madrid
Buenos Aires
Miami
Berlin

TATAM Digital Data

Founded:2018
Employees:10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

TATAM Digital Info

Platforms:-
Types:-
Groups:App Marketing, Influencer Marketing
TATAM Digital News
  • The 2021 App Growth Awards finalists announced Posted on November 18, 2021 by Emily Hazlewood ...Taskaya, BcnMonetizeEmre Fadillioglu, App SamuraiApp Marketing Agency of the YearPhitureAVOWRocket10TATAM DigitalAppAgentApp VideoJigsaw by WeirdoSinging For Good by SmuleLEGO Life by PhitureKeap Second....
TATAM Digital Insights
Latest Tweets from TATAM Digital:
  • TatamDigital

    Read more in our case study here! https://t.co/3mmadaZgMr Thoughts? Feedback? What's been your experience of launc… https://t.co/COoc4YVemy

    Retweet Reply Favorite (about 115 days ago)
  • TatamDigital

    With the same budget allocation for U.S. and DACH influencer campaigns: 🇺🇸 U.S. delivered 81% of views, but only 5… https://t.co/yQeGKW7S83

    Retweet Reply Favorite (about 115 days ago)
  • TatamDigital

    Funnel breakdown time! The gap between the U.S. and DACH for signups (CPS) reduced to 2x. The total CAC ultimate… https://t.co/rKszW2EauR

    Retweet Reply Favorite (about 115 days ago)
  • TatamDigital

    We saw signs of a strong lower funnel in DACH and expanded the budget. 💪 After 1 year in the U.S. and DACH, DACH c… https://t.co/FqvLE6HIVq

    Retweet Reply Favorite (about 115 days ago)
  • TatamDigital

    Initially, CPMs in DACH were surprising: 4x more expensive than U.S. CPMs. 📈 But we decided to move forward with low-risk influencer deals.

    Retweet Reply Favorite (about 115 days ago)
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