TATAM digital are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: influencers.
All these apps had massive growth already and were already successfully doing “the usual” app growth: ASO, search, display, video ads, incentivized downloads.
All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.
All these apps decide budget allocation based on performance, so influencer has always been a struggle for them due to the lack of a performance approach in the industry.
TATAM came to solve and unlock growth via influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance, viewing it as any other UA campaign on their marketing mix.
2021 Stats (as of Sept. 2021):
– 2,000+ influencer collaborations
– 1,600+ influencers
– 250M+ combined video views
– 1.4M+ clicks
– 275,000+ leads
– 23,000+ paid users
Key Person
Lucia Aguilar is the founder of TATAM Digital. Before TATAM she led the Global Growth Team at Clue, doing user acquisition via influencers for over 5 years. Previously, worked at Unilever as Brand Manager for Dove and Nexxus premium shampoo brands.
Office Locations
Madrid
Buenos Aires
Miami
Berlin
TATAM Digital Services
- Influencer Marketing
- Campaign Management
- Consulting & Education
- Influencer Next Day Ads
TATAM Digital Data
Founded: | 2018 |
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Employees: | 10-50 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
TATAM Digital Info
Platforms: | - |
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Types: | - |
Groups: | App Marketing, Influencer Marketing |
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The 2021 App Growth Awards finalists announced Posted on November 18, 2021 by Emily Hazlewood ...Taskaya, BcnMonetizeEmre Fadillioglu, App SamuraiApp Marketing Agency of the YearPhitureAVOWRocket10TATAM DigitalAppAgentApp VideoJigsaw by WeirdoSinging For Good by SmuleLEGO Life by PhitureKeap Second....
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How to make Influencer Marketing more User Acquisition-friendly In this session, Federico Llano of TATAM Digital is tackling the gap between Influencer Marketing and User Acquisition and how to bridge it using data
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Skai
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V.O.X by Liberteenz, Inc.
Science The Message | Unlock Your Mobile Potential
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Fanbytes
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Scaling apps & games from 0 to 10,000,000 users
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