TATAM digital are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: influencers.
All these apps had massive growth already and were already successfully doing “the usual” app growth: ASO, search, display, video ads, incentivized downloads.
All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.
All these apps decide budget allocation based on performance, so influencer has always been a struggle for them due to the lack of a performance approach in the industry.
TATAM came to solve and unlock growth via influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance, viewing it as any other UA campaign on their marketing mix.
2021 Stats (as of Sept. 2021):
– 2,000+ influencer collaborations
– 1,600+ influencers
– 250M+ combined video views
– 1.4M+ clicks
– 275,000+ leads
– 23,000+ paid users
Lucia Aguilar is the founder of TATAM Digital. Before TATAM she led the Global Growth Team at Clue, doing user acquisition via influencers for over 5 years. Previously, worked at Unilever as Brand Manager for Dove and Nexxus premium shampoo brands.
TATAM Digital Services
- Influencer Marketing
- Campaign Management
- Consulting & Education
- Influencer Next Day Ads
TATAM Digital Data
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
TATAM Digital Info
|App Marketing, Influencer Marketing
How to make Influencer Marketing more User Acquisition-friendly Federico Llano of TATAM Digital talks about the puzzle of data and influencer marketing and how TATAM solved it
UA with Influencers: How to Measure and Drive Conversions on YouTube and Instagram Co-founder of TATAM Digital Federico Llano gave a presentation on user acquisition via influencers
#42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital Do you know who are Influencers? Do you know that app user acquisition with Influencers is one of the app marketing techniques that help brands to connect their apps with tens of thousands of users? Ok
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