TATAM digital are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: influencers.
All these apps had massive growth already and were already successfully doing “the usual” app growth: ASO, search, display, video ads, incentivized downloads.
All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.
All these apps decide budget allocation based on performance, so influencer has always been a struggle for them due to the lack of a performance approach in the industry.
TATAM came to solve and unlock growth via influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance, viewing it as any other UA campaign on their marketing mix.
2021 Stats (as of Sept. 2021):
– 2,000+ influencer collaborations
– 1,600+ influencers
– 250M+ combined video views
– 1.4M+ clicks
– 275,000+ leads
– 23,000+ paid users
Key Features
- Influencer Marketing Company of the Year, 2020 App Growth Awards
- Clutch Top B2B Company 2020
- Web Excellence Excellence Award
- Founded in 2018 by Lucia Aguilar, former Global Lead of Growth at Clue App, with a previous career at Unilever, & AMEX
- Co-Founded with Federico Llano, former Digital Strategy Director at Viacom, with a previous career at Electronic Arts & Disney
- 100% independent agency, self-funded, profitable
- Teams in Madrid, Berlin, Brazil, and Argentina
Key Person
Lucia Aguilar is the founder of TATAM Digital. Before TATAM she led the Global Growth Team at Clue, doing user acquisition via influencers for over 5 years. Previously, worked at Unilever as Brand Manager for Dove and Nexxus premium shampoo brands.
Office Locations
Madrid
Buenos Aires
Miami
Berlin
TATAM Digital Data
| Founded: | 2018 |
|---|---|
| Employees: | 10-50 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
TATAM Digital Info
| Platforms: | - |
|---|---|
| Types: | - |
| Groups: | App Marketing, Influencer Marketing |
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The 2021 App Growth Awards finalists announced Posted on November 18, 2021 by Emily Hazlewood ...Taskaya, BcnMonetizeEmre Fadillioglu, App SamuraiApp Marketing Agency of the YearPhitureAVOWRocket10TATAM DigitalAppAgentApp VideoJigsaw by WeirdoSinging For Good by SmuleLEGO Life by PhitureKeap Second....
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How to make Influencer Marketing more User Acquisition-friendly [video] Posted on April 28, 2022 In this session, Federico Llano of TATAM Digital is tackling the gap between Influencer Marketing and User Acquisition and how to bridge....
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UA with influencers: How to measure & drive conversions on YouTube & Instagram [video] Posted on June 30, 2020 Federico Llano (Co-Founder of TATAM Digital) spoke at App Promotion Summit USA WFH 2020 about user acquisition with influencers.
Read more in our case study here! https://t.co/3mmadaZgMr Thoughts? Feedback? What's been your experience of launc… https://t.co/COoc4YVemy
(about 115 days ago)
With the same budget allocation for U.S. and DACH influencer campaigns: 🇺🇸 U.S. delivered 81% of views, but only 5… https://t.co/yQeGKW7S83
(about 115 days ago)
Funnel breakdown time! The gap between the U.S. and DACH for signups (CPS) reduced to 2x. The total CAC ultimate… https://t.co/rKszW2EauR
(about 115 days ago)
We saw signs of a strong lower funnel in DACH and expanded the budget. 💪 After 1 year in the U.S. and DACH, DACH c… https://t.co/FqvLE6HIVq
(about 115 days ago)
Initially, CPMs in DACH were surprising: 4x more expensive than U.S. CPMs. 📈 But we decided to move forward with low-risk influencer deals.
(about 115 days ago)
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