TATAM Digital

Performance-driven influencer marketing


TATAM digital are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: influencers.

All these apps had massive growth already and were already successfully doing “the usual” app growth: ASO, search, display, video ads, incentivized downloads.

All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.

All these apps decide budget allocation based on performance, so influencer has always been a struggle for them due to the lack of a performance approach in the industry.

TATAM came to solve and unlock growth via influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance, viewing it as any other UA campaign on their marketing mix.

2021 Stats (as of Sept. 2021):

– 2,000+ influencer collaborations
– 1,600+ influencers
– 250M+ combined video views
– 1.4M+ clicks
– 275,000+ leads
– 23,000+ paid users

Key Person

Lucia Aguilar is the founder of TATAM Digital. Before TATAM she led the Global Growth Team at Clue, doing user acquisition via influencers for over 5 years. Previously, worked at Unilever as Brand Manager for Dove and Nexxus premium shampoo brands.

Office Locations

Buenos Aires

TATAM Digital Services

  • Influencer Marketing
  • Campaign Management
  • Consulting & Education
  • Influencer Next Day Ads

TATAM Digital Data


Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

TATAM Digital Info

Groups:App Marketing, Influencer Marketing
TATAM Digital News
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