TATAM Digital

Performance-driven influencer marketing

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TATAM digital are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: influencers.

All these apps had massive growth already and were already successfully doing “the usual” app growth: ASO, search, display, video ads, incentivized downloads.

All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.

All these apps decide budget allocation based on performance, so influencer has always been a struggle for them due to the lack of a performance approach in the industry.

TATAM came to solve and unlock growth via influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance, viewing it as any other UA campaign on their marketing mix.

2021 Stats (as of Sept. 2021):

– 2,000+ influencer collaborations
– 1,600+ influencers
– 250M+ combined video views
– 1.4M+ clicks
– 275,000+ leads
– 23,000+ paid users

Key Person

Lucia Aguilar is the founder of TATAM Digital. Before TATAM she led the Global Growth Team at Clue, doing user acquisition via influencers for over 5 years. Previously, worked at Unilever as Brand Manager for Dove and Nexxus premium shampoo brands.

Office Locations

Madrid
Buenos Aires
Miami
Berlin

TATAM Digital Services

  • Influencer Marketing
  • Campaign Management
  • Consulting & Education
  • Influencer Next Day Ads

TATAM Digital Data

Founded:2018
Employees:10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

TATAM Digital Info

Platforms:-
Types:-
Groups:App Marketing, Influencer Marketing
TATAM Digital News
  • The 2021 App Growth Awards finalists announced Posted on November 18, 2021 by Emily Hazlewood ...Taskaya, BcnMonetizeEmre Fadillioglu, App SamuraiApp Marketing Agency of the YearPhitureAVOWRocket10TATAM DigitalAppAgentApp VideoJigsaw by WeirdoSinging For Good by SmuleLEGO Life by PhitureKeap Second....
Latest Tweets from TATAM Digital:
  • TatamDigital

    This would be impossible without the trust from our amazing clients and team members, leading a revolution in the i… https://t.co/on5CH0JDPN

    Retweet Reply Favorite (about 9 hours ago)
  • TatamDigital

    We then expanded the campaign to Germany in 2021, after #Blinkist decided to take their investments to more markets… https://t.co/btKv8oCtWL

    Retweet Reply Favorite (about 9 hours ago)
  • TatamDigital

    TATAM has been successfully managing Blinkist’s influencer campaign since 2019, starting within the US market with… https://t.co/tjuRMIE9Ex

    Retweet Reply Favorite (about 9 hours ago)
  • TatamDigital

    We are thrilled to announce we are finalists at the #AppGrowthAwards2022! • Best Influencer App Campaign for… https://t.co/RILCpogXSG

    Retweet Reply Favorite (about 9 hours ago)
  • TatamDigital

    Welcome new tatamers 💜🚀 Best wishes to you! Our team is always growing! Join us ➡️ https://t.co/pj5c15xRRf… https://t.co/NYOWe5cXCg

    Retweet Reply Favorite (about 3 days ago)
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