Federico Llano (Co-Founder of TATAM Digital) spoke at App Promotion Summit USA WFH 2020 about user acquisition with influencers.
TATAM Digital is a global influencer marketing agency that runs performance user acquisition campaigns by focusing on the lower funnel. This year they have worked with 500+ influencers (3+videos every day), reaching +60M video views (350K per day).
In this workshop Federico covers:
✅ What is influencer marketing and who is it for?
✅ Beyond the likes: What you actually need to look at and measure to run successful campaigns.
✅ Organic uplift analysis: Kids app case study
✅ ROI over time analysis: Educational app case study
Find out more information on App Promotion Summit events via the website or social media channels.
![TikTok Influencer Marketing - The Wave House [case study]](https://i.ytimg.com/vi/vQOAzEwnl7I/mqdefault.jpg)
