Co-founder of TATAM Digital Federico Llano gave a presentation on user acquisition via influencers. He discusses the definition of influencer marketing and the target audience for it. He talks about how to use Instagrammers and YouTubers to measure and drive conversions. In relation to the organic uplift analysis, Federico presented the results of the Kids App case study. Together with his findings from the case study on the educational app, he also presented ROI over time analysis.