UA with Influencers: How to Measure and Drive Conversions on YouTube and Instagram

Federico Llano (Co-Founder of TATAM Digital) spoke at App Promotion Summit USA WFH 2020 about user acquisition with influencers.

TATAM Digital is a global influencer marketing agency that runs performance user acquisition campaigns by focusing on the lower funnel. This year they have worked with 500+ influencers (3+videos every day), reaching +60M video views (350K per day).

In this workshop Federico covers:

✅ What is influencer marketing and who is it for?
✅ Beyond the likes: What you actually need to look at and measure to run successful campaigns.
✅ Organic uplift analysis: Kids app case study
✅ ROI over time analysis: Educational app case study

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