How to Not Lose Your Mind (or Your Shirt) Over Influencer Marketing

Hopper's Taylor Gobar spoke about the influencer marketing tactics her company uses as well as their campaign tracking and measuring techniques. She discussed the 4 pillars of influencer marketing and provided an overview of the key takeaways for each one. She provided interesting insights on how to identify and assess the relevant influencers for your campaign as well as how to gauge the success and efficiency of your marketing campaign.


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