Watch this video to see Jide Maduako, CEO of Yoke Network, share best practices to use Tiktok and various other channels for influencer marketing. He shares the common reason for the failure of these campaigns as users are looking for creativity and innovation. This workshop will cover the app category vs performance matrix and creator content strategies. Jide will provide an insight into the most effective strategies to run successful influencer marketing campaigns.
Find out more information on App Promotion Summit events via the website or social media channels.
![TikTok Influencer Marketing - The Wave House [case study]](https://i.ytimg.com/vi/vQOAzEwnl7I/maxresdefault.jpg)
