Creating and Evaluating an Effective UA Roadmap

In this session, Natalie Drozd, will explore how to use different measurement techniques to optimize your user acquisition strategy. šŸš€

Natalie mentions some of the challenges of using measurement strategies:
ā˜‘ Measurement is a broad topic
ā˜‘ It can be misleading
ā˜‘ Numbers help create a narrative

She stresses on the importance of cohort analysis and explored a gamified approach with Q&A and immediate feedback along the way.

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