The Effects of Creativity on Paid Social Content

Natalie Rozenblat and Isabella Zulli from Phiture, talk about the importance of creative, how to test, edit and report which creative works best. Paid social want content that the users can connect with. They explain what creative hits are why are they important. Creative hits have the highest engagement and impact. Natalie and Isabella discuss how concepts can be tested, horizontally and vertically, to get a hit faster. They share key takeaways and lessons learned through real-life examples.


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