App Growth Strategies from Fabulous and HER

Nat from Fabulous and Jakub from HER spoke at APS Berlin about app growth strategies. They shared growth models for subscription based apps by acquiring quality users at a low expense, activating users and generating revenue, and acquiring user loyalty. Nat talked about the UA-centered strategy for increasing revenue and profit, whilst Jakub from HER focused on the Monetization-centric strategies.


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