This session was delivered by Ben Jeger, VP EMEA at Moloco. He talks about how the industry has shifted, it's implications and what can be done to overcome these challenges. 🚀
With the changes in the industry, measuring the true value of the ad campaigns has become increasingly complex for app marketers. So, he concludes that as a result, a click no longer shows users' intent. 💯 ✅
Ben suggests not to take performance at face value without auditing channels, rather test & learn - experiment with new measurement techniques. 👍
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