Know Your App Campaigns’ True Value

This session was delivered by Ben Jeger, VP EMEA at Moloco. He talks about how the industry has shifted, it's implications and what can be done to overcome these challenges. 🚀

With the changes in the industry, measuring the true value of the ad campaigns has become increasingly complex for app marketers. So, he concludes that as a result, a click no longer shows users' intent. 💯 ✅

Ben suggests not to take performance at face value without auditing channels, rather test & learn - experiment with new measurement techniques. 👍

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