Panel: Changing Views for Measuring for Success in the Privacy-First Era

Among the experts on this panel are Vittorio Boccanera, Senior Growth Manager at Monzo, Cansu Bengu Agaoglu, Head of Sales (Central Europe) at Adjust, and Javier Portillo, Senior Data Scientist & Marketing Measurement Specialist at Flix.

They talk about the recent surge in privacy-centric measurement and how it has forced the sector to adopt a broader perspective of campaign success definition, attribution, and planning. Learn how top mobile marketers are modifying their approaches and making use of incrementality and additional measuring techniques in this panel discussion to get the most out of their marketing expenditures.

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