Cracking the Code of an Effective Mobile Strategy

In this talk, RTL2 Fernsehen GmbH & Co. KG's channel lead Christoph Bock and Branch's Business Development Director Itay Droog share their strategies to increasing app engagement and adoption. 🚀

Branch and RTL2 talk about important strategies to keep consumers interested from the first download to ongoing engagement. Explore the success story of RTL and learn how mobile apps are transforming user engagement through personalised experiences, important KPIs, and the changing nature of user behaviour. 💯 👍

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