Web-to-app User Acquisition War Stories

K Health serves a very wide range of medical issues using telemedicine, so it’s imperative to track how users come and why they do.

In this session from APS NYC, Andrew Tsui shared how K Health dealt with ATT and specifically user acquisition attribution, including the main factors that caused them to shift their tactics in 2021, what they did in 2022, and some lessons learned along the way.

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