Leveraging Contextual Data for Performance Advertising

What is the best we can expect for ad performance in the post-IDFA world? In this video from APS Berlin, Ben Jeger of Moloco focuses on sharing the learnings and results from their experiments comparing the relative performance of machine learning models trained on:

1) only standard RTB/MMP data
2) only contextual first-party data
3) only LAT traffic
4) all possible data sources.

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