The Creative Counterintelligence of the Team That Broke the Internet

Head of Performance Marketing Bogdana Orzu and Growth Content Strategist for Sweatcoin Maria Dima appear on this panel.

This talk will dissect the essential components that all viral advertisements share and show you how to use viral creatives to achieve previously unheard-of paid growth.

Raising the bar for creativity requires supporting groups and processes to make room and cultivate an attitude that permits rewriting conventional narrative arcs. Discover how, in keeping with this philosophy, we expanded from 3 members in 2022 to 15 in 2024.

In conclusion, they offer a paradigm change rather than merely the ideal fusion of action, creativity, and discovery. It's an opportunity to rethink what viral creatives may truly do in 2024.

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