How to use TikTok to Drive User Acquisition

Users discover plenty new apps and games in their #ForYou feed every day. On the flip side of the coin, app and games publishers use TikTok to discover new audiences and grow their user base. Nadia Khafajova from TikTok shares successful advertiser cases and how they scaled their UA activities on TikTok, thanks to three main features designed to go beyond the install.

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