Nadia Khafajova from TikTok shared tip and tricks, and insights into leveraging Tiktok to drive user acquisition. Tiktok is an entertainment platform and focuses on the content, trends and discovering new brands. She explains how Tiktok contributes to revenue generation. Nadia highlights the significance of Tiktok for improving performance. Data suggests that Tiktok users are more active and engaged in the apps and games they download, adding value to advertisers and a great ROI. She gives advice about the 3 main features designed to go beyond the install.