Mobile App Growth Loops

Ekaterina Gamsriegler, Head of Marketing, Product Growth at Mimo, delivered a session about growth loops for mobile apps and how to make them work. 👍

She spoke about what growth loops are and why do marketers need to use them. She then discussed the different types of loops:

✔ Paid UA loops
✔Virality loops
✔Content loops

Ekaterina discussed what to implement, how to optimize it and when to let it go. 🚀


Find out more information on App Promotion Summit events via the website or social media channels.


Get connected with the best app marketing, engagement, UA, analytics and revenue platforms & services