Ekaterina Gamsriegler, Head of Marketing, Product Growth at Mimo, delivered a session about growth loops for mobile apps and how to make them work. 👍
She spoke about what growth loops are and why do marketers need to use them. She then discussed the different types of loops:
✔ Paid UA loops
✔Virality loops
✔Content loops
Ekaterina discussed what to implement, how to optimize it and when to let it go. 🚀
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