The Cross Platform Opportunity for Mobile Apps CTV Beyond

Connected TV (CTV) viewership, engagement and advertising has been steadily rising in recent years and in the U.S. alone, CTV ad spend has increased by 60% YoY.

In this video, Brenda Chen from AppsFlyer, Gregory Pang from Mistplay and Leslie Lacayo from Step breakdown the cross-platform opportunity for mobile apps – including why it matters, how cross-platform measurement has advanced, and key use cases to propel your growth.

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