CPM (stands for Cost-Per-Mille) is an advertising payment model that suggests charging an advertiser for every 1,000 impressions of his ad inside mobile app publisher inventory. It’s the most common method for pricing mobile ads and the most popular among mobile publishers due to its focus on impressions and not clicks, which benefits publishers in a big way.
Advertisers calculate CPM rates for both banner display and video advertising; the most prominent advertising platforms for the latter are YouTube and Facebook.
In this directory, we’ve aggregated for you the best CPM Advertising Networks.
CPM formula
Source: Medium
CPM Benefits
CPM (cost-per-mille) is where an advertiser is charged each time their ads are shown 1,000 times – in Latin: ‘mille’. The model allows brands to make money each time an ad is displayed.
CPM, especially when it comes to mobile, can be very effective at calculating the estimated revenue of an advertisement inside an app. As users don’t have to interact or click on the ad itself, this can help to generate revenue more easily.
One drawback of CPM, however, is that the rates for this model tend to be lower than others. Advertisers and publishers will have to think carefully about what’s best to achieve their goals and where CPM fits into that.
CPM Rates
Here are some CPM offers along with their platform and country in the table below.
| Platform/Network | Country | CPM Rates |
| YouTube | US | $5 to $10 (US and Canadian traffic only) |
| Google Display Ads | US | $2.80 (per thousand impressions) |
| Sweden, Denmark, Taiwan | The highest CPM rates are in Sweden – $1.8, Denmark – $1.7 and Taiwan – $1.5. | |
| Adspyglass.com | US | $3.33 on average |
| HilltopAds.com | US | £3.33, payout at $50 |
Source: Blognife
Below we’ve listed the best CPM ad networks and platforms so you can get up and running without fuss.
List of the best CPM ad networks for publishers and advertisers
ADEX
Ad Fraud Detection Tools, Ad Servers, Mobile Ad Network, Mobile DSP, Social Ads, SSP
| Founded | Employees | |||
|---|---|---|---|---|
| 2011 | 10-50 |
ADEX is an expert in fraud-free advertising. We show you a real-time quality report identifying invalid traffic, fraud, and bots that drain your online advertising budget. Key Features Smart Detection and Protection - ADEX AI system detects and blocks more than 5 types of invalid traffic.
Learn more about ADEX
RichAds - #1 Mobile Ad Network Where Scale Meets Performance. Develop your advertising with the global self-serve performance ad platform. RichAds traffic quality is verified by Adscore which blocks any bot or other fraudulent traffic.
Learn more about RichAds
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Learn more about Smadex
AdPushup is a leading revenue optimization platform and Google Certified Publishing Partner (GCPP) that helps independent web publishers, media organizations, and e-commerce platforms accelerate their growth using ad layout optimization, header bidding, innovative ad formats, smart ad refresh, ad mediation, adblock recovery.
| Founded | Employees | |||
|---|---|---|---|---|
| 2013 | 10-50 |
AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.
Learn more about AdsCompass
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 10-50 | - | - | - |
mediasmart, a self-serve mobile programmatic platform (now part of Affle group) provides advertisers, trading desks and agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing.
- Tagline: #1 DSP for Incremental growth
- Services: Proximity Marketing, Connected TV (CTV), Programmatic Brand Marketing, App Marketin, Incrementality Measurement
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
- Mobile platforms: Android, IOS
- Campaign types: CPM
- Ad formats supported: Rich Media, Video
- Targeting: Demographic
- Key markets: US
| Employees | ||||
|---|---|---|---|---|
| 190.000 |
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2017 | 11-50 | 3k+ |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2017 | 10-50 | - | - | - |
Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.
- Advertising agency
- RTB solution
- Social advertising
- Apps publishing
| Founded | Employees | |||
|---|---|---|---|---|
| 2007 | 500+ |
InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.
- Mobile platforms: Android, iOS, Mobile Web
- Campaign types: CPC, CPI, CPA, CPX, CPM
- Ad formats supported: Banners, Native, Video, Interstitial, In-Game
- Targeting: carrier, channel, country, device, operator, os, time
- Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Adcash Performance DSP+ is a smart online advertising platform for media buyers, affiliates, ad networks, and publishers worldwide. Advanced in-house optimization technology and 11+ years’ experience provide your business with a performance marketing platform that meets your advertising goals. The platform stands out from its competitors by offering a complete package for advertising and monetization alike! Adcash has a worldwide audience, protects the users from ad fraud and thus provides real traffic while optimizing the campaigns to deliver the best possible results. That way advertisers can reach their audience and get a high ROI while publishers can boost their ad revenue.
- Mobile platforms: Android, iOS
- Campaign types: CPC, CPM
- Ad formats supported: In-App, Interstitial
- Targeting: Geo, Language, keywords
SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.
Pricing & Features:
- Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
- Easy to segment and personalize push creatives.
- The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
- In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
- 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
- Frequency capping, dayparting and sparring to fine-tune push advertising experience.
- Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
- Third-party impression analytics tags support, API.
- Rapid and easy campaign set up and creative approval.
- Flexible CPM pricing model.
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
- Easy to use interface with a self-serve platform and real-time analytics
- Worldwide reach across a transparent publisher set
- Wide range of targeting options including Geo+hyper location and support for mobile retargeting
- Range of formats supported including banners, interstitials, rich media & video
ADxAD is CPM Ad network for advertiser looking for: High quality banner, pop, native, interstitial, member’s area traffic Adult, dating, betting, gambling, gaming vertical’s traffic Self-service and full-service platform CPM model WW volumes ( key geos: JP, VN, IN, TW, HK, SG, KR, PH, MY, TH, CN, US) Adjustable RON and Premium traffic streams oRTB endpoints and directlink support Payment methods: Wire (€, $), Paypal ($,€), Paxum ($,€), Capitalist ($,€).
Learn more about ADxAD
FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.
Learn more about FraudScore
