CPM Ads

Updated: April 15, 2024

CPM (stands for Cost-Per-Mille) is an advertising payment model that suggests charging an advertiser for every 1,000 impressions of his ad inside mobile app publisher inventory. It’s the most common method for pricing mobile ads and the most popular among mobile publishers due to its focus on impressions and not clicks, which benefits publishers in a big way.

Advertisers calculate CPM rates for both banner display and video advertising; the most prominent advertising platforms for the latter are YouTube and Facebook.

In this directory, we’ve aggregated for you the best CPM Advertising Networks.

CPM formula

Source: Medium

CPM Benefits

CPM (cost-per-mille) is where an advertiser is charged each time their ads are shown 1,000 times – in Latin: ‘mille’. The model allows brands to make money each time an ad is displayed.

CPM, especially when it comes to mobile, can be very effective at calculating the estimated revenue of an advertisement inside an app. As users don’t have to interact or click on the ad itself, this can help to generate revenue more easily.

One drawback of CPM, however, is that the rates for this model tend to be lower than others. Advertisers and publishers will have to think carefully about what’s best to achieve their goals and where CPM fits into that.

CPM Rates

Here are some CPM offers along with their platform and country in the table below.

Platform/Network Country CPM Rates
YouTube US $5 to $10 (US and Canadian traffic only)
Google Display Ads US $2.80 (per thousand impressions)
Facebook Sweden, Denmark, Taiwan The highest CPM rates are in Sweden – $1.8, Denmark – $1.7 and Taiwan – $1.5.
Adspyglass.com US $3.33 on average
HilltopAds.com US £3.33, payout at $50

Source: Blognife

Below we’ve listed the best CPM ad networks and platforms so you can get up and running without fuss.

List of the best CPM ad networks for publishers and advertisers

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