CPM (stands for Cost-Per-Mille) is an advertising payment model that suggests charging an advertiser for every 1,000 impressions of his ad inside mobile app publisher inventory. It’s the most common method for pricing mobile ads and the most popular among mobile publishers due to its focus on impressions and not clicks, which benefits publishers in a big way.
Advertisers calculate CPM rates for both banner display and video advertising; the most prominent advertising platforms for the latter are YouTube and Facebook.
In this directory, we’ve aggregated for you the best CPM Advertising Networks.
CPM formula
Source: Medium
CPM Benefits
CPM (cost-per-mille) is where an advertiser is charged each time their ads are shown 1,000 times – in Latin: ‘mille’. The model allows brands to make money each time an ad is displayed.
CPM, especially when it comes to mobile, can be very effective at calculating the estimated revenue of an advertisement inside an app. As users don’t have to interact or click on the ad itself, this can help to generate revenue more easily.
One drawback of CPM, however, is that the rates for this model tend to be lower than others. Advertisers and publishers will have to think carefully about what’s best to achieve their goals and where CPM fits into that.
CPM Rates
Here are some CPM offers along with their platform and country in the table below.
| Platform/Network | Country | CPM Rates |
| YouTube | US | $5 to $10 (US and Canadian traffic only) |
| Google Display Ads | US | $2.80 (per thousand impressions) |
| Sweden, Denmark, Taiwan | The highest CPM rates are in Sweden – $1.8, Denmark – $1.7 and Taiwan – $1.5. | |
| Adspyglass.com | US | $3.33 on average |
| HilltopAds.com | US | £3.33, payout at $50 |
Source: Blognife
Below we’ve listed the best CPM ad networks and platforms so you can get up and running without fuss.
List of the best CPM ad networks for publishers and advertisers
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 10-50 | - | - | - |
mediasmart, a self-serve mobile programmatic platform (now part of Affle group) provides advertisers, trading desks and agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing.
- Tagline: #1 DSP for Incremental growth
- Services: Proximity Marketing, Connected TV (CTV), Programmatic Brand Marketing, App Marketin, Incrementality Measurement
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Adsterra Network
Best Advertising Network, High Quality Traffic, Self-Service Platform for advertisers
Adsterra Network is a leading digital advertising platform. Established in 2013, nowadays Adsterra is covering more than 248 countries, generating more than 25 billion ad impressions per month. And have 100K+ successful campaigns.
Learn more about Adsterra Network
RichAds - #1 Mobile Ad Network Where Scale Meets Performance. Develop your advertising with the global self-serve performance ad platform. RichAds traffic quality is verified by Adscore which blocks any bot or other fraudulent traffic.
Learn more about RichAds
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2017 | 11-50 | 3k+ |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2017 | 10-50 | - | - | - |
Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.
- Advertising agency
- RTB solution
- Social advertising
- Apps publishing
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
- Easy to use interface with a self-serve platform and real-time analytics
- Worldwide reach across a transparent publisher set
- Wide range of targeting options including Geo+hyper location and support for mobile retargeting
- Range of formats supported including banners, interstitials, rich media & video
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
- Mobile platforms: Android, IOS
- Campaign types: CPM
- Ad formats supported: Rich Media, Video
- Targeting: Demographic
- Key markets: US
Appreciate is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take control of their programmatic ecosystem. In addition to extremely granular targeting, buyers have unconditional transparency at the exchange
Learn more about Appreciate
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2016 | 51-200 | 100k+ | 1k+ | 200k+ |
EvaDav is the native advertising network based on push-notification. It is a new product focused on monetizing websites and providing push-notification service. Push notifications appear as small pop-ups on the screen of user’s device (PC, mobile, tablet etc.).
Learn more about EvaDav
SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.
Pricing & Features:
- Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
- Easy to segment and personalize push creatives.
- The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
- In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
- 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
- Frequency capping, dayparting and sparring to fine-tune push advertising experience.
- Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
- Third-party impression analytics tags support, API.
- Rapid and easy campaign set up and creative approval.
- Flexible CPM pricing model.
FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.
Learn more about FraudScore
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | - | - | - | - |
Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives.
Highlights include the following:
- Location-based marketing
- Identity-based platform
- Foot Traffic Analytics
- Custom Audiences
Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.
- Mobile platforms: iOS, Android
- Campaign types: CPM, CPA, CPL, CPC
- Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
- Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
- Key Markets: Global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Smaato is a mobile advertising and app monetization platform. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.
- Mobile platforms: Android, IOS, Mobile, Windows Phone
- Campaign types: CPC
- Ad formats supported: Banners
- Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
- Key Markets: Germany, global
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2015 | 100-125 | 12k+ |
Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.
Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.
Learn more about Stack
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2012 | 11-50 | 2k+ |
Spotad is a performance-based Demand-Side-Marketing-
Key Features
- Performance driven
- Mobile experts
- Utilize data for better targeting and optimization
- Using self-developed ML model
- Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving
Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.
- Mobile platforms: Android, IOS,
- Campaign types: CPC, CPM,
- Ad formats supported: Banners, Video
- Targeting: Custom
- Key Markets: Global
| Founded | Employees | |||
|---|---|---|---|---|
| 2012 | 11-50 |
Targetoo is an Amsterdam based programmatic mobile advertising company, founded in 2012. Its self-serve mobile DSP solution serves advertisers from more than 120 countries, it provides access to 34 ad exchanges, sophisticated targeting features and effective fraud control.
Learn more about Targetoo
Amobee is a premium mobile ad network and technology company, offering a wide range of advertising/monetization solutions for advertisers, developers/publishers and organizations. Its DSP supplies advertisers with a single dashboard to plan, execute and analyze audience-first ad campaigns. It allows to reach audiences across video, mobile, display, social and TV ad channels.
- Highlights: seamless omnichannel ad campaigns, precise targeting, built-in reporting and analysis.
- AppsFlyer Performance Index: n/a
- Tagline:Advertising solutions for the converging world
Google Ad Manager (formerly known as DoubleClick for Publishers) is an ad server from Google for web and mobile app publishers. It supports video (from TV to short-form ad in apps), native and custom ad formats, provides unified control panel for multiple ad sources, powerful insights and brand safety.
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2016 | 11-50 | 3k |
| Employees | Social | |||
|---|---|---|---|---|
| 2-10 | 100 |
Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.
- Mobile platforms: iOS, Android
- Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
- Ad formats supported: Banners, Interstitial, Native, Video
- Targeting: Custom
- Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
| Founded | Employees | |||
|---|---|---|---|---|
| 2011 | 51-200 |
Pocketmath is the world’s fastest self-serve mobile advertising platform for buying programmatic real-time bidding inventory, launched in 2011. With a headquarter in Singapore, Pocketmath operates on a global scale. The company’s mobile DSP offers extensive targeting options including location, device, cherry-pick apps, audience, competitor app targeting, retargeting, demographic, wifi/carrier, and time of day scheduling.
Learn more about Pocketmath
Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.
- Mobile platforms: Android, iOS
- Campaign types: CPA, CPC, CPI, CPM
- Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
- Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
- Key Markets: Global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2007 | 36,000 | 55,800m | 17m | 27,000+ |
Facebook Ads is the biggest digital advertising platform with a major focus on mobile ads. It features the best ad format, targeting and reporting capabilities in the industry. The platform allows mobile app advertisers to run ad campaigns on their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.
- Mobile platforms: iOS, Android, Web
- Campaign types: CPI, CPM
- Ad formats supported: banners, carousel banners, video, slideshow
- Targeting: age, gender, location, device, mobile OS, OS version, interests, mobile user language.
- Key markets: global
Veziron Media DSP is a Demand Side Platform, formerly known as Oauth DSP, for advertisers to programmatically monitor, create and manage ad campaigns. The platform offers advertisers Native, Mobile, Video, Branded Content and Premium Integrations formats to launch ad campaigns.
- Highlights: 1 billion people reach, 200 daily cross-channel datapoint, unto 48% conversion increase thanks to ML algorithms
- AppsFlyer Performance Index: Southeast Asia/Up & Comers #5 (2018)
- Tagline: Connecting global brands to captivated audiences
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 11-50 | - | 5k | - |
Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs. It combines proprietary technologies and expertise in mediation, ad server, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.
Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.
- Mobile platforms: Android, iOS
- Campaign types: CPA, CPM, CPI, CPV
- Ad formats supported: Banner, Interstitial, Native, Video
- Targeting: carrier, device, OS
- Key Markets: Global
Twitter Ads is the Twitter advertising platform that allows app marketers to drive traffic to their apps from both on Twitter and off Twitter channels. In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.
- Mobile platforms: iOS, Android
- Campaign types: CPI, CPC, CPM
- Ad formats supported: auto-generated ads with creatives an app has on the App Store.
- Targeting: mobile OS, OS version, device (iPhone / iPad), location, gender, age, mobile connection type
- Key markets: global
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
- Mobile platforms: Android, IOS
- Campaign types: CPA, CPC, CPI, CPL, CPM
- Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
- Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
- Key markets: Global
Doubleclick Bid Manager is part of Google’s Display & Video 360 advertising solution. It is a Demand Side Platform for agencies, trading desks and advertisers to get access to ad exchanges with a wide range of exclusive video, display and mobile inventory from Google. Its targeting capabilities are defined by more than 100 ad exchanges and approximately 1 billion websites, opportunity to run ads across, desktop, mobile and tablet, multiple bidding strategies support and more.
- Highlights: connects to 100+ ad exchanges, allows to run ads across mobile, desktop and tablet, allows to buy brand-safe inventory for YouTube and TV ads programmatically through Google Partner Select, DBM’s premium video marketplace
- AppsFlyer Performance Index: Performance: Global, iOS & Android: All Categories: Power Ranking #2 (2019)
| Founded | Employees | |||
|---|---|---|---|---|
| 2014 | 51-200 |
We’re a multi-format advertising network that operates in 240+ countries. Our aim is to provide both advertisers and publishers with Self-Serve Platform which is made for launching, managing and analyzing your campaigns, monetization process and, more important, maximizing your revenue.
Learn more about Clickadu
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 100 | $3m+ | 19k | 50,000+ |
mobusi, part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.
- Mobile platforms: iOS, Android
- Campaign types: CPM, CPC, CPI, CPA
- Ad formats supported: Interstitial, Banner, Video
- Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
- Key Markets: Global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | 152 | $6m+ | 8k | 90,000+ |
OpenX is the world’s largest advertising technology company. OpenX online advertising marketplace is built on the principles of the open web.
With OpenAudience™, publishers gain insights about their audience to be able to respect their privacy, build deeper understanding of people who interact with their ads and access custom audience profiles, built from OpenAudience data base.
On the advertising side, marketers can use OpenAudience™ to plan and buy with ease and performance on every screen across the open web. This is the tool for marketers to find the right person to approach with an ad, showcase their brand and hit their KPIs.
Learn more about OpenX
Google Ads (previously known as DoubleClick or DFP) is the Google’s SDK for in-app advertising, compatible with Android, iOS and Windows Phone. With the streamlined APIs everyone has come to expect from Google, this SDK features all ad formats, refined to fit any kind of mobile application. The ad server is available to customers of AdMob and DoubleClick for Publishers (DFP) customers.
- Key features: powered by Google, suitable for both local and global ads, near 100% fill rate, Cost-Per-Click and Cost-Per-Call model based, comprehensive reporting, quick and robust support
- Ad formats: banner, interstitial, video, native ad
- Platforms support: iOS, Android, Windows Phone
Youmi is a mobile advertising and marketing platform, founded in China in 2010. It powers 10,000 advertisers ad campaigns with 600,000 publishers mobile inventory to reach out mobile audience in 200+ countries on 2.2 billion mobile devices.
- Mobile platforms: Android, IOS, Mobile Web
- Campaign types: CPA, CPC, CPM
- Ad formats supported: Banners, Rich Media, Text
- Targeting: Device, Local, OS, Time
- Key Markets: China
Adcash Performance DSP+ is a smart online advertising platform for media buyers, affiliates, ad networks, and publishers worldwide. Advanced in-house optimization technology and 11+ years’ experience provide your business with a performance marketing platform that meets your advertising goals. The platform stands out from its competitors by offering a complete package for advertising and monetization alike! Adcash has a worldwide audience, protects the users from ad fraud and thus provides real traffic while optimizing the campaigns to deliver the best possible results. That way advertisers can reach their audience and get a high ROI while publishers can boost their ad revenue.
- Mobile platforms: Android, iOS
- Campaign types: CPC, CPM
- Ad formats supported: In-App, Interstitial
- Targeting: Geo, Language, keywords