Twitter Ads

Twitter Ads is the Twitter advertising platform that allows app marketers to drive traffic to their apps from both on Twitter and off Twitter channels.

In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.

Key Features

• Keyword Targeting
• Deep linking
• Pay for performance
• Tweet engager targeting
• Tailored Audiences
• Low cost per click
• App category targeting
• Measure results in real time
• Gain more followers
• Set a custom budget

Numbers & Revenue

• Twitter earns at least 86% of its revenue from advertising
• In the fiscal year 2017, Twitter posted an advertising revenue of $2.1 billion
• Twitter Monthly Active Users (MAU) United States: 67 million
• Twitter Monthly Active Users (MAU) International: 259 million
• Advertising cost-per-engagement (year over year) for Twitter has decreased by 14%
• Twitter ad engagements for Q3 2018 was 50% percent higher than it was for the previous year
• 66% of the businesses who have 100 or more employees have a Twitter account and expect it to rise into 2018
• Daily Active User (DAU) year over year growth has increased 9%

Twitter Ads Formats

Twitter Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Plain Text Tweet

• Tweet copy length: 280 characters.
• Website title length: 70 characters. Limiting the description to 50 characters should ensure that truncation won’t occur.
• Image size: 800 x 418 pixels.

3. Promoted Video

• Tweet copy length: Media Studio and Ads Manager allow the full 280 characters when tweeting.
• Title (under video): 70 characters.
• Description (under video): 200 characters.

4. Multi-image Tweets on Mobile

5. Conversational Ads

• Tweet copy: 280 characters.
• Hashtag: 21 characters.
• Headline: 23 characters.

Twitter Ads Rates

The median rates for Twitter Ads in 2018 were the following:

Source: AdStage

Twitter Ads Info

Types:	App Installs, Social Ads
Ad Formats:	-
Models:	CPC, CPI, CPM
Trading Models:	Self Service

Twitter Ads News

• 
  How To Use Video To Promote Your App Posted on December 21, 2015 by Artyom Dogtiev Twitter Ads - the advertising tool from Twitter that allows to drive installs for mobile apps and video....

Twitter Ads Rankings

• 
  Top App Install Ad Platforms (2021) Posted by Artyom Dogtiev The first one who followed was Twitter, with Twitter ads back in 2012, Pinterest with Pinterest for Business in 2014 and finally Snapchat joined the....
• 
  Top Mobile Ad Networks (2022) Posted by Artyom Dogtiev ...Ads Facebook Ads Facebook Ads 3 AppLovin ironSource Apple Search Ads Apple Search Ads 4 UnityAds UnityAds Twitter Ads TikTok Ads 5 ironSource AppLovin Google Marketing Platform Snapchat Ads 6 Apple Search....
• 
  Posted by Artyom Dogtiev 8 Twitter Ads US $2.
• 
  Posted by Artyom Dogtiev ...of the latest examples of big Self-Serve platforms is Snapchat Ad Manager, just like Facebook Ads, Twitter Ads or Google AdWords, it provides advertisers with the best-in-class advertising platform to....

Twitter Ads Competitors and Alternatives

Reddit Ads

Upvote your advertising

Google App Campaigns

Universal App campaigns that streamline the process for you

Taptica

Engage valuable users on mobile

Bidease

#1 DSP for mobile app marketers

ChartBoost

For developers, by developers

AdColony

The In-App Marketplace for Brands

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