Twitter Ads

Twitter Ads is the Twitter advertising platform that allows app marketers to drive traffic to their apps from both on Twitter and off Twitter channels.

In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.

Key Features

• Keyword Targeting
• Deep linking
• Pay for performance
• Tweet engager targeting
• Tailored Audiences
• Low cost per click
• App category targeting
• Measure results in real time
• Gain more followers
• Set a custom budget

Numbers & Revenue

• Twitter earns at least 86% of its revenue from advertising
• In the fiscal year 2017, Twitter posted an advertising revenue of $2.1 billion
• Twitter Monthly Active Users (MAU) United States: 67 million
• Twitter Monthly Active Users (MAU) International: 259 million
• Advertising cost-per-engagement (year over year) for Twitter has decreased by 14%
• Twitter ad engagements for Q3 2018 was 50% percent higher than it was for the previous year
• 66% of the businesses who have 100 or more employees have a Twitter account and expect it to rise into 2018
• Daily Active User (DAU) year over year growth has increased 9%

Twitter Ads Formats

Twitter Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Plain Text Tweet

• Tweet copy length: 280 characters.
• Website title length: 70 characters. Limiting the description to 50 characters should ensure that truncation won’t occur.
• Image size: 800 x 418 pixels.

3. Promoted Video

• Tweet copy length: Media Studio and Ads Manager allow the full 280 characters when tweeting.
• Title (under video): 70 characters.
• Description (under video): 200 characters.

4. Multi-image Tweets on Mobile

5. Conversational Ads

• Tweet copy: 280 characters.
• Hashtag: 21 characters.
• Headline: 23 characters.

Twitter Ads Rates

The median rates for Twitter Ads in 2018 were the following:

Source: AdStage

Twitter Ads Info

Platforms:	Android, IOS
Key Markets:	Global
Types:	Mobile Ad Network, Social Ads
Ad Formats:	Custom
Models:	CPC, CPI, CPM
Targeting:	Age, App, Audience, Behavioral, Carrier & WI-FI, City, Connection Type, Country, Demographics, Device, Gender, Geo, Interests, Keyword, Language, operating system, OS, Retargeting, Time, White & Black Lists
Trading Models:	Self Service
Tracking:	Custom

Twitter Ads News

• 
  mobyaffiliates releases research on Top App Install Ad Platforms 2017 Posted on September 22, 2017 by Artyom Dogtiev Facebook Ads, Twitter Ads, Google Universal App Campaigns, Snapchat Ads, Pinterest Promoted Pins, InMobi, Tapjoy, Chartboost,....
• 
  comScore adds mobile campaign metrics for Twitter and partners with Google for ad safety reports on YouTube Posted on April 12, 2017 by Anne Freer comScore has updated its validated Campaign Essentials (vCE) tool by adding campaign metrics for Twitter ads, including demographics, reach, frequency and GRPs.
• 
  How Much Does it Cost to Get an App Install? Posted on April 13, 2016 by Artyom Dogtiev ...dashboard of every major mobile app user acquisition solution provider, such as Facebook App Install Ads, Twitter Ads, Google AdWords App Campaigns, Tapjoy, Appnext, Inmobi and others.
• 
  Top App Install Networks 2016 Posted on April 05, 2016 by Artyom Dogtiev ...platforms:iOS, Android, Windows Phone, Blackberry, tvOS, Unity, web Facebook Drives Installs of Mobile Apps Twitter Ads Twitter Adsis an advertising platform, rolled out by Twitter in June, 2014 worldwide.
• 
  How To Use Video To Promote Your App Posted on December 21, 2015 by Artyom Dogtiev Twitter Ads - the advertising tool from Twitter that allows to drive installs for mobile apps and video....
• 
  Top App Marketing Services 2015 Posted on December 03, 2015 by Artyom Dogtiev The Full List Facebook App Install Ads Google Universal App Campaigns Twitter Ads Chartboost Fiksu NativeX Propeller Ads Mobvista GoWide Performance Revenues AppNext Dot....
• Twitter's new Ads Editor tool makes managing large-scale ad campaigns easier Posted on August 06, 2015 by Andy Boxall Once the alterations have been made in Excel, and the file uploaded to your Twitter ads account, the changes can be applied instantly.
• How to Buy App Install Ads on Twitter Posted on July 31, 2015 by Tony Myers comRemember Twitter Ads work on an auction model, which means that you’re bidding on access to your target audience.....
• Twitter tests larger, more aggressive app-install ads in its mobile app Posted on March 30, 2015 by Andy Boxall
• Twitter Mobile Measurement Partners Guide Posted on January 29, 2015 by Jamie Giggs ...certified partners whose tools help app marketers and app developers engage with usersin conjunction with Twitter ads.

Twitter Ads Rankings

• 
  Top App Marketing Companies (2020) Posted by Artyom Dogtiev ...serve your app’s marketing needs via some particular marketing channel, for instance, Facebook Ads, Twitter Ads, Instagram Ads, App Store Optimization, PR and so on.

Twitter Ads Competitors and Alternatives

Persona.ly

Your marketplace for direct deals

Facebook Audience Network

Expand the power of Facebook advertising with Audience Network.

ArmorAds

Evolve with technology

Mobbnet

high quality IOS and Android inventory

Clicxy

Convert clicks to users

Propeller Ads

Worldwide Performance Advertising & Self-Service Platform

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