Twitter Ads

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Twitter Ads is the Twitter advertising platform that allows app marketers to drive traffic to their apps from both on Twitter and off Twitter channels.

In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.

Key Features

Keyword Targeting
Deep linking
Pay for performance
Tweet engager targeting
Tailored Audiences
Low cost per click
App category targeting
Measure results in real time
Gain more followers
Set a custom budget

Numbers & Revenue

Twitter earns at least 86% of its revenue from advertising
In the fiscal year 2017, Twitter posted an advertising revenue of $2.1 billion
Twitter Monthly Active Users (MAU) United States: 67 million
Twitter Monthly Active Users (MAU) International: 259 million
Advertising cost-per-engagement (year over year) for Twitter has decreased by 14%
Twitter ad engagements for Q3 2018 was 50% percent higher than it was for the previous year
66% of the businesses who have 100 or more employees have a Twitter account and expect it to rise into 2018
Daily Active User (DAU) year over year growth has increased 9%

Twitter Ads Formats

Twitter Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Plain Text Tweet

Tweet copy length: 280 characters (each link reduces character count by 24 characters, leaving 256 characters.

2. Image Website Card

Tweet copy length: 280 characters.
Website title length: 70 characters. Limiting the description to 50 characters should ensure that truncation won’t occur.
Image size: 800 x 418 pixels.

3. Promoted Video

Tweet copy length: Media Studio and Ads Manager allow the full 280 characters when tweeting.
Title (under video): 70 characters.
Description (under video): 200 characters.

4. Multi-image Tweets on Mobile

Tweet copy: 280 characters are available when composing Tweets using www.twitter.com. In ads.twitter.com, 280 characters are available in the creatives dropdown.

Image width/height: Minimum 600 x 335 pixels, although larger images (for example 1200 x 675) will be better optimized for when users click to expand images.

Aspect ratio: For two images, the images will be side by side, both at 7:8 aspect ratios. For three images, there will be one 7:8 aspect ratio image on the left, with two 4:7 aspect ratio images running up the right side of the image.

5. Conversational Ads

Tweet copy: 280 characters.
Hashtag: 21 characters.
Headline: 23 characters.

Twitter Ads Rates

The median rates for Twitter Ads in 2018 were the following:

Model	Average Rates (2018)
CPM	$6.46
CPC	$0.38
CTR	1.51%

Source: AdStage

Twitter Ads Data

Founded:	2006
Employees:	3,900
Revenues:	3,000m
Social Presence:	57m
Website Traffic:	4,000+

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Twitter Ads Info

Platforms:	Android, IOS
Key Markets:	Global
Types:	Mobile Ad Network, Social Ads
Ad Formats:	Custom
Models:	CPC, CPI, CPM
Targeting:	Age, App, Audience, Behavioral, Carrier & WI-FI, City, Connection Type, Country, Demographics, Device, Gender, Geo, Interests, Keyword, Language, operating system, OS, Retargeting, Time, White & Black Lists
Trading Models:	Self Service
Tracking:	Custom

Twitter Ads News

Twitter removes third-party data sources for advertisers Posted on August 13, 2019 by Anne Freer Focusing on its Twitter Ads API, advertisers will still be able to purchase their own data next year.
App Promotion Summit London 2019 recap Posted on April 15, 2019 by Artyom Dogtiev ...Search Ads, organic growth strategies, mobile fraud, Google Universal App Campaigns, localization, Twitter Ads and Influencer marketing.
Digital advertising CPMs increased in 2017 Posted on March 26, 2018 by Anne Freer Indeed, 49% of marketers had stated that they were not interested in investing in Twitter ads.
mobyaffiliates releases research on Top App Install Ad Platforms 2017 Posted on September 22, 2017 by Artyom Dogtiev Facebook Ads, Twitter Ads, Google Universal App Campaigns, Snapchat Ads, Pinterest Promoted Pins, InMobi, Tapjoy, Chartboost,....
comScore adds mobile campaign metrics for Twitter and partners with Google for ad safety reports on YouTube Posted on April 12, 2017 by Anne Freer comScore has updated its validated Campaign Essentials (vCE) tool by adding campaign metrics for Twitter ads, including demographics, reach, frequency and GRPs.
Techniques to Gain More Exposure for Your App Using Mobile App Install Ads Posted on June 21, 2016 by Jamie Giggs Consider retargeting when it comes to Facebook and Twitter ads Using YouTube TrueView If a picture is worth a thousand words, then a video is worth a thousand....
A List of Mobile Advertising Services Posted on June 21, 2016 by Peter Keung Twitter Ads– Features advanced targeting and re-targeting tools to generate valuable installs.
The Big List of Mobile User Acquisition Services Posted on May 24, 2016 by Melanie Ring Twitter Ads– Advanced targeting and re-targeting features help generate valuable installs.
How Much Does it Cost to Get an App Install? Posted on April 13, 2016 by Artyom Dogtiev ...dashboard of every major mobile app user acquisition solution provider, such as Facebook App Install Ads, Twitter Ads, Google AdWords App Campaigns, Tapjoy, Appnext, Inmobi and others.
Top App Install Networks 2016 Posted on April 05, 2016 by Artyom Dogtiev ...platforms:iOS, Android, Windows Phone, Blackberry, tvOS, Unity, web Facebook Drives Installs of Mobile Apps Twitter Ads Twitter Adsis an advertising platform, rolled out by Twitter in June, 2014 worldwide.

Twitter Ads Rankings

Top App Store Optimization Agencies (2019) Posted on January 16, 2018 by Artyom Dogtiev ...has an expertise in running mobile app user acquisition campaigns with Google AdWords, Facebook Ads, Twitter Ads, AdColony and others users acquisitions platforms.
Top App Install Ad Platforms (2019) Posted on August 17, 2017 by Artyom Dogtiev The first one who followed was Twitter, with Twitter ads back in 2012, Pinterest with Pinterest for Business in 2014 and finally Snapchat joined the....
Top Mobile Ad Networks 2019 Posted on May 16, 2017 by Artyom Dogtiev ...Ads 3 AppLovin AppLovin Apple Search Ads Apple Search Ads 4 ironSource ironSource Twitter Ads Snapchat Ads 5 UnityAds UnityAds Snapchat Ads TikTok Ads 6 Apple Search Ads Vungle AppLovin AppLovin 7 Vungle Liftoff UnityAds Twitter....
Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev Twitter Adsis an advertising platform by Twitter Inc.
Top Mobile App Marketing Agencies (2019) Posted on May 12, 2017 by Artyom Dogtiev ...serve your app's marketing needs via some particular marketing channel, for instance, Facebook Ads, Twitter Ads, Instagram Ads, App Store Optimization, PR and so on.

Twitter Ads Competitors and Alternatives

Cheetah Ad Platform

Mobile Audiences, Data Intelligence

Adstract

Monetize your mobile traffic only with experts

URX

Deeplinking for mobile apps

Tipalti

Transform Payables Today, Energize Tomorrow

Zumobi

Mobile media solutions

KWANKO

The Mobile advertising network for Europe

Twitter Ads Reviews

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