Engage valuable users on mobile

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(1 vote)

Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.

On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.

  • In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
  • Connect and work with RTB Exchanges, CPC networks and third party ad servers for greater campaign reach
  • Reach over 200m users worldwide with approved publishers


Key Features

  • Connect to high ROI users
  • A single point of access to a range of media sources
  • Programmatic learning algorithms
  • High volume and high quality traffic
  • Multi-channel, full-service monetization
  • Publishers get a personal account manager
  • Automatically match the highest performing ads and traffic sources
  • Strict control over which ads will be displayed on websites
  • Real-time analytics tool
  • Measure the quality of new users based on demographics and engagement

Taptica Offices

115 Sansome Street
Suite #810
San Francisco, CA 94104
1501 Broadway
Suite 801
New York, NY 10036
Sanlitun SOHO
Block C, 22F
Beijing 100027
# 101, 17F
373 Gangnam-daero,
Seoul, Korea  06621
Nakameguro GS1 BLDG 6F
2-9-1 Kamimeguro
Tokyo, Japan
16 Great Chapel St.
London W1F 8FL
Hashmonaim 121
Tel Aviv, 6713328

Key People

Hagai Tal – CEO

Entrepreneur and investor with extensive international management and business development experience, specializing in growing start-ups into profitable ventures/ IPO, predominantly in the areas of on-line marketing, digital media/advertising and global financial processing.

Taptica Jobs and Careers

Taptica lists available jobs and positions here with openings in their offices in Tel Aviv and London across roles in Business and Sales.
You can find employee reviews of Taptica on the company’s Glassdoor profile here.

For Publishers

Mobile publishers with Taptica are promised a high fill rate for their content. The network also works with over 50,000 partners worldwide. All publishers with Taptica have control over which ads will be displayed on their content.
Taptica’s technology offers a demand-side platform (DSP), using big data for advanced audience targeting. Publishers with Taptica will also get a personal account manager for support, business development opportunities, and regular traffic performance reviews.

For Advertisers

With Taptica, mobile advertisers can reach over 200m users worldwide with approved publishers on the network. Advertising formats include the following:

  • Video Ads
  • Native Ads
  • Banners

Advertisers can maximise their engagement and revenue through mobile re-targeting on a CPA basis. Taptica works with 50,000 supply and publishing partners on a worldwide scale.

Taptica Info

Platforms:Android, IOS
Key Markets:Latin America, USA
Types:Mobile Ad Network
Ad Formats:Banners, Interstitial, Text, Video
Models:CPA, CPC
Trading Models:Fully Managed, Private Exchange
Taptica News
Taptica Insights
Latest Tweets from Taptica:
  • Taptica

    We are excited to sponsor the virtual @apppromotion (WFH) event in London, kicking off tomorrow! Check out… https://t.co/mwIKvGwo7K

    Retweet Reply Favorite (about 1 day ago)
  • Taptica

    A great read from our sister division, @TremorVideo. https://t.co/brXklTKyP8

    Retweet Reply Favorite (about 10 days ago)
  • Taptica

    We know times are tough right now. That’s why we’re committed to helping your business and navigating the uncertain… https://t.co/QvE2u5SSH7

    Retweet Reply Favorite (about 13 days ago)
  • Taptica

    [NEW BLOG] With a bevy of streaming options, sports fans watch & engage with more content for less money than ever… https://t.co/bApPycQ4Rv

    Retweet Reply Favorite (about 22 days ago)
  • Taptica

    The eighth edition of @AWEurope_ is just around the corner! Come say hi to Nicki and let us know if you want to set… https://t.co/airH6z4hr2

    Retweet Reply Favorite (about 24 days ago)
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