InMobi

Driving Real Connections

10
(1 vote)
(1) REVIEWS
10
(1 vote)
(1) REVIEWS

InMobi builds transformative technologies to positively impact people, businesses, and societies around the world.​

InMobi’s marketing and monetization technologies power advertisers’ and publishers’ growth with breakthrough experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.

Website screenshot

Source: InMobi

Key Features

  • Gives you the opportunity to drive engagement and revenue
  • Experience personalised advertising
  • Contextual and curated recommendations on mobile devices
  • Gives you brand engagement at scale
  • They help you cross-sell, re-target & re-activate users
  • They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
  • InMobi analyses 120 TB of user data on a monthly basis
  • More than 6 million app downloads are tracked monthly by the company
  • They offer over 1.5 billion mobile devices
  • HD video and native ads to engage users

InMobi Pulse

InMobi Pulse enables brands to quickly reach their target audience on mobile and get answers to their critical business questions. Authoring is simple, and it includes precise targeting and speedy results. Here’s a product overview video:

Welcome to InMobi Pulse video

Source: InMobi

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.

You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.

Ad formats available include the following:

  • Video: Buffer-free and HD videos offer better completion rates and higher engagement.

Format Example

  • Native: Non-intrusive ads for a great user experience that blend seamlessly with an app’s design and layout.

Format Example

  • Playable: Mobile users can test drive a game before downloading it with InMobi’s Playable Ads.

Format Example

  • Rich Media: InMobi’s award-winning, rich media ads that harness device capabilities such as gyroscope, camera, and touch screen.

Format Example

  • Carousel: Present a collection of products with full-screen, dynamic carousel ads.

Format Example

  • Interstitials: Full-screen interstitials that can serve meaningful marketing messages.

Format Example

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

  • Lookalike targeting
  • Appographic targeting
  • Demographics
  • Location
  • Interest
  • Context
  • Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.

Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

Team

Naveen Tewari

Naveen Tewari is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of InMobians and is resonated across InMobi. His dream is to re-imagine advertising in a truly ‘user-first’ way and unlock the true potential of the mobile ecosystem.

Abhay Singhal

Abhay is a Co-Founder of InMobi Group and the CEO of InMobi Marketing Cloud, a company whose mission is to power intelligent, mobile-first experiences on connected devices. 

Office Locations

HEADQUARTERS

6th, 7th and 8th Floor, Block Delta (Block B), Embassy Tech Square

Kadubeesanahalli Village Outer Ring Road

arthur Hobli, Bangalore - 560 103

India

+91 80-46269100

#11-03, 80 Robinson Road

Singapore 068898

Singapore

Unit 24, Second Floor, CNN Building

Dubai Media City, PO BOX 500717, Dubai

UAE

Suite 802, 804, 805, Silver Tower, No. 218

Xizang South Road

Huangpu District, Shanghai

China

Gangnam N Tower

9F, Rm#910

129, Teheran-ro, Gangnam-gu, Seoul

Korea

320 Pitt Street

Sydney NSW 2000

Australia

InMobi Data

Founded:2007
Employees:500+

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

InMobi Info

Types:DSPs, Mobile Ad Network, Social Ads, SSP
Ad Formats:Banners, Rich Media
Models:CPA, CPC, CPI, CPM
Trading Models:Self Service
InMobi News
InMobi Insights
Latest Tweets from InMobi:
  • InMobi

    We hope to see you next week at #ProgIO! Check out the Tues. panel on Perception vs. Reality: Unpacking Mobile Prog… https://t.co/bFcxLftD6T

    Retweet Reply Favorite (about 6 minutes ago)
  • InMobi

    On this International HR Day, Sahil Mathur, SVP, HR & Culture, InMobi, shares his thoughts on what lies ahead for… https://t.co/P6Z6bdpkop

    Retweet Reply Favorite (about 4 hours ago)
  • InMobi

    InMobi’s Dharak Desai moderated a lively panel earlier today at the @AppPromotion Summit NYC on Rebuilding User Acq… https://t.co/JjMongQF1q

    Retweet Reply Favorite (about 22 hours ago)
  • InMobi

    Check out our Executive Leadership Panel from the Marketing Innovation and Sports Marketing Upfronts Summit… https://t.co/rsC4Fq6D2y

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    InMobi is delighted to announce key leadership changes in its Asia Pacific marketing team to drive the growth with… https://t.co/S0vhlzsEjm

    Retweet Reply Favorite (about 1 day ago)
InMobi Rankings

InMobi Reviews

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