InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.
The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.
- HTML 5 rich media ad-creation platform
- Free adtracking to analyse post-click conversions across multiple networks
- Free SDK for iOS and Android
Key Features
- Gives you the opportunity to drive engagement and revenue
- Experience personalised advertising
- Contextual and curated recommendations on mobile devices
- Gives you brand engagement at scale
- They help you cross-sell, re-target & re-activate users
- They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
- InMobi analyses 120 TB of user data on a monthly basis
- More than 6 million app downloads are tracked monthly by the company
- They offer over 1.5 billion mobile devices
- HD video and native ads to engage users
InMobi Offices
China
Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,
Beijing.100022
USA
20 West Hubbard Street
3rd Floor
Chicago, IL 60654
UK
InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom
France
InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,
France
U.A.E
Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Dubai
Japan
Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208
Australia
39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia
India
6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103
Key People
Naveen Tewari – Founder and CEO
Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi.
Anne Frisbie – SVP and GM
Anne is currently Senior Vice President, Global Brand and Programmatic at InMobi. She oversees InMobi Exchange, Brand sales in North America and Europe, and also leads InMobi’s global Brand strategy.
InMobi Jobs and Careers
InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.
For Publishers
With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:
- Display
- Rich media
- Full-screen interstitials
- Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
- Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)
Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.
For Advertisers
InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:
- Lookalike targeting
- Appographic targeting
- Demographics
- Location
- Interest
- Context
- Behaviour
Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.
InMobi Info
| Platforms: | Android, IOS, Mobile Web |
|---|---|
| Key Markets: | Africa, Europe, India, Japan, South Africa, UK, USA |
| Types: | Mobile Ad Network, Mobile Ad Server |
| Ad Formats: | Banners, Rich Media |
| Models: | CPC |
| Targeting: | Carrier, Channel, Country, Device, Operator, OS, Time |
| Trading Models: | Blind |
| Tracking: | Conversion, Parameter |
InMobi avoid layoffs by offering stock compensations Posted on April 16, 2020 by Anne Freer Mobile advertising company InMobi is taking a different approach to avoiding layoffs due to the coronavirus outbreak.- Get a glimpse at the Ad Summit 2019 Agenda: 12 hours of video & mobile advertising insights Posted on February 21, 2019 by Artyom Dogtiev ...the dots between mobile & video advertising, while Ad Summit speakers from Google, Facebook, Mopub, InMobi, IndexExchange were defining the future of digital ads.
- Motive Interactive expands mobile ad retargeting options Posted on January 18, 2019 by Anne Freer ” Motive also announced Beatrice Olivas, former VP at InMobi, as its new CRO to oversee the business development and expansion nationally.
- Ad Summit Kyiv 2018 Recap Posted on May 22, 2018 by Artyom Dogtiev ...advertising from the leading companies such as Google, Twitter, Facebook, TUNE, Criteo, Pubmatic, intowow, INMOBI and more.
- InMobi partners with GeoEdge to improve user experience of mobile ads Posted on March 14, 2018 by Anne Freer Mobile advertising platform, InMobi, has just partnered with GeoEdge, the provider of ad security and verification for mobile ads.
- Innovid bolsters solutions for in-app video viewability Posted on January 31, 2018 by Anne Freer Together with SDK providers Fyber, InMobi and MoPub, the company is looking to boost transparency and performance across its VAST inventory....
- Week in review – Snapchat is having a bad week Posted on January 12, 2018 by Anne Freer Mobile advertising network,InMobi, has officially acquired mobile video monetization firmAerServfor $90 million.
- InMobi bolsters mobile header bidding solution through acquisition of AerServ Posted on January 11, 2018 by Anne Freer Mobile advertising network, InMobi, has officially acquired mobile video monetization firm AerServ for $90 million.
- User retention, engagement and app discovery are top challenges app marketers are facing Posted on November 09, 2017 by Anne Freer InMobi, the mobile and app advertising company, recently conducted a survey among app marketers to find....
- mobyaffiliates releases research on Top App Install Ad Platforms 2017 Posted on September 22, 2017 by Artyom Dogtiev Facebook Ads, Twitter Ads, Google Universal App Campaigns, Snapchat Ads, Pinterest Promoted Pins, InMobi, Tapjoy, Chartboost, Applovin, Appnext, AdCash, Yeahmobi, Clickky, Iconpeak, DAU-UP ClicksMob,....
- Top 5 ad types for acquiring mobile gamers Posted on May 30, 2019 For instance, InMobi reports that its interstitials have a 2-3X higher CTR compared to banner ads.
Understand how @CloudnineCare drove 2X faster results compared to the traditional methods of research with our late… https://t.co/sg81ooRqEp
(about 5 hours ago)Poll: Do you think brands should increase their #inapp #advertising budgets in July? Let us know why you selected w… https://t.co/PT3M2rYNbb
(about 20 hours ago)Shweta Srivastava (@gototuku) from @Philips India shares her thoughts on the #new #normal and the role Digital Darw… https://t.co/maLE24HynP
(about 1 day ago)@MieSedaapID partnered with InMobi and @WavemakerGlobal to deliver an immersive rich-media mobile gamified ad exper… https://t.co/yla6sS7okr
(about 1 day ago)In our latest edition of Mobile Insights with InMobi, we sat down with Tejaswi Gautam to discuss telco trends. List… https://t.co/W7vwvYnhK9
(about 1 day ago)
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