InMobi

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InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.
The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.

HTML 5 rich media ad-creation platform
Free adtracking to analyse post-click conversions across multiple networks
Free SDK for iOS and Android

Key Features

Gives you the opportunity to drive engagement and revenue
Experience personalised advertising
Contextual and curated recommendations on mobile devices
Gives you brand engagement at scale
They help you cross-sell, re-target & re-activate users
They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
InMobi analyses 120 TB of user data on a monthly basis
More than 6 million app downloads are tracked monthly by the company
They offer over 1.5 billion mobile devices
HD video and native ads to engage users

InMobi Offices

China
Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,
Beijing.100022
USA
20 West Hubbard Street
3rd Floor
Chicago, IL 60654
UK
InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom
France
InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,
France
U.A.E
Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Dubai
Japan
Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208
Australia
39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia
India
6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103

Key People

Naveen Tewari – Founder and CEO
InMobi
Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi.
Anne Frisbie – SVP and GM
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Anne is currently Senior Vice President, Global Brand and Programmatic at InMobi. She oversees InMobi Exchange, Brand sales in North America and Europe, and also leads InMobi’s global Brand strategy.

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:

Display
Rich media
Full-screen interstitials
Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

Lookalike targeting
Appographic targeting
Demographics
Location
Interest
Context
Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

InMobi Info

Platforms:	Android, IOS, Mobile Web
Key Markets:	Africa, Europe, India, Japan, South Africa, UK, USA
Types:	Mobile Ad Network, Mobile Ad Server
Ad Formats:	Banners, Rich Media
Models:	CPC
Targeting:	Carrier, Channel, Country, Device, Operator, OS, Time
Trading Models:	Blind
Tracking:	Conversion, Parameter

InMobi News

InMobi unveils new platform for telcos to securely manage mobile user data Posted on February 25, 2019 by Anne Freer Back in October 2018 when InMobi, the mobile ad company, acquired Pinsight Media, then part of Sprint, it wasn’t entirely clear....
Get a glimpse at the Ad Summit 2019 Agenda: 12 hours of video & mobile advertising insights Posted on February 21, 2019 by Artyom Dogtiev ...the dots between mobile & video advertising, while Ad Summit speakers from Google, Facebook, Mopub, InMobi, IndexExchange were defining the future of digital ads.
Motive Interactive expands mobile ad retargeting options Posted on January 18, 2019 by Anne Freer ” Motive also announced Beatrice Olivas, former VP at InMobi, as its new CRO to oversee the business development and expansion nationally.
InMobi partners with DoubleVerify to address in-app ad fraud Posted on December 14, 2018 by Anne Freer Now, InMobi, the mobile ad platform, has taken steps to certify ads as fraud-free in partnership with DoubleVerify. According....
In-app ad fraud jumps 800% marking fastest rise in fraud attempts Posted on December 12, 2018 by Anne Freer ...double down on mobile in-app ad fraud, DoubleVerify just announced a partnership with mobile ad network InMobi, whereby it will provide always-on fraud filtering and measurement for mobile in-app ad campaigns....
InMobi snaps up mobile ad platform from Sprint Posted on October 19, 2018 by Anne Freer Mobile network provider Sprint has officially sold its mobile ad platform Pinsight Media to InMobi, the ad technology company.
App marketers are only slowly adopting in-app header bidding technologies despite proven advantages Posted on September 11, 2018 by Anne Freer Indeed, the latest survey by InMobi highlights that by using waterfalls ad revenues tend to remain the same for 32% of respondents,....
InMobi partners with Microsoft to launch cloud-based mobile enterprise marketing platform Posted on June 27, 2018 by Anne Freer InMobi, the mobile marketing platform, just announced a strategic partnership withMicrosoftCorp.
Epom Self-serve DSP for Advertisers: 1 Year in Review Posted on June 20, 2018 by Artyom Dogtiev At that time Epom DSP was already plugged into Pubmatic, AdColony, Mobfox, InMobi and other well-known SSPs.
Ad Summit Kyiv 2018 Recap Posted on May 22, 2018 by Artyom Dogtiev ...advertising from the leading companies such as Google, Twitter, Facebook, TUNE, Criteo, Pubmatic, intowow, INMOBI and more.

InMobi Insights

Top 5 ad types for acquiring mobile gamers Posted on May 30, 2019 For instance, InMobi reports that its interstitials have a 2-3X higher CTR compared to banner ads.

Latest Tweets from InMobi:

[Webinar Alert] Make sure you save your spot at our annual webinar to hear from marketing experts across India, as… https://t.co/28xe5DAekS
(about 3 days ago)
An engaged consumer is an acquirable consumer. Follow these easy tips to engage with your consumers on the go and n… https://t.co/4Y8FZBwt27
(about 3 days ago)
Read how Context, Commerce, and Content are crucial to reaching the Indian consumer, in InMobi's 2020 India Mobile… https://t.co/684dmKTgaU
(about 3 days ago)
Many pharmacies are increasingly leveraging automation and mobile app technology to provide a more engaging and per… https://t.co/FdY24B5iRZ
(about 4 days ago)
Young, Aspirational, Mobile-native and Impulsive, the current Indian consumer has evolved considerably over the las… https://t.co/g5ArA175jp
(about 5 days ago)

Articles from the InMobi blog:

Understanding The C2C Mobile User Posted on 20th January 2020 (about 7 days ago)
Chocolate Consumption Trends 2020 [Mobile Market Research] Posted on 06th January 2020 (about 3 weeks ago)
2020 Trends: Better Understanding Mobile Consumer Needs Posted on 30th December 2019 (about 4 weeks ago)
2020 Trends: DOOH, OTT and CTV Advertising Go Mainstream Posted on 26th December 2019 (about 1 month ago)
What's Healthy to Eat for Breakfast? Americans Chime In [Survey Results] Posted on 23rd December 2019 (about 1 month ago)

InMobi Rankings

Top Ad Servers (2019) Posted on October 25, 2017 by Artyom Dogtiev ...Admob 139 70 Applovin 87 44 ironSource 85 43 Vungle 82 41 AdColony 57 28 Tapjoy 51 26 Mopub 48 24 Chartboost 43 22 Inmobi 41 21 Smaato 28 14 Source.
Top App Install Ad Platforms (2019) Posted on August 17, 2017 by Artyom Dogtiev ...MobAir Bidease PreApps App Samurai Chartboost Liftoff Taptica Applovin Fluent InMobi Startapp Instal Mintegral GOWIDE ClearPier Performance Appnext NativeX....
Top Mobile Ad Networks 2019 Posted on May 16, 2017 by Artyom Dogtiev ly Fyber Inmobi Tapjoy Startapp Digital Turbine Facebook Ads Facebook Ads is the biggest digital....
Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev InMobi- is a unified marketing cloud company.

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InMobi Reviews

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