Mobile ads, analytics & monetization

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InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.

The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.

  • HTML 5 rich media ad-creation platform
  • Free adtracking to analyse post-click conversions across multiple networks
  • Free SDK for iOS and Android

Website screenshot

Source: InMobi

Key Features

  • Gives you the opportunity to drive engagement and revenue
  • Experience personalised advertising
  • Contextual and curated recommendations on mobile devices
  • Gives you brand engagement at scale
  • They help you cross-sell, re-target & re-activate users
  • They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
  • InMobi analyses 120 TB of user data on a monthly basis
  • More than 6 million app downloads are tracked monthly by the company
  • They offer over 1.5 billion mobile devices
  • HD video and native ads to engage users

InMobi Pulse

InMobi Pulse enables brands to quickly reach their target audience on mobile and get answers to their critical business questions. Authoring is simple, and it includes precise targeting and speedy results. Here’s a product overview video:

Welcome to InMobi Pulse video

Source: InMobi

InMobi Offices

Here are the central InMobi offices located around the globe:


Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,


20 West Hubbard Street
3rd Floor
Chicago, IL 60654


InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom


InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,


Unit F8EO09, Aurora Tower,
83, Al Falak Street,


Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208


39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia


6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103

Key People

Naveen Tewari – Founder and CEO

Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi. 

Abhay Singhal – Co-Founder and CEO of InMobi Marketing Cloud

Abhay is a Co-Founder of InMobi Group and the CEO of InMobi Marketing Cloud, a company whose mission is to power intelligent, mobile-first experiences on connected devices. 

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.

You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.

Ad formats available include the following:

  • Video: Buffer-free and HD videos offer better completion rates and higher engagement.

Format Example

  • Native: Non-intrusive ads for a great user experience that blend seamlessly with an app’s design and layout.

Format Example

  • Playable: Mobile users can test drive a game before downloading it with InMobi’s Playable Ads.

Format Example

  • Rich Media: InMobi’s award-winning, rich media ads that harness device capabilities such as gyroscope, camera, and touch screen.

Format Example

  • Carousel: Present a collection of products with full-screen, dynamic carousel ads.

Format Example

  • Interstitials: Full-screen interstitials that can serve meaningful marketing messages.

Format Example

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

  • Lookalike targeting
  • Appographic targeting
  • Demographics
  • Location
  • Interest
  • Context
  • Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.

Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

InMobi Info

Types:Ad Servers, App Installs, Mobile Ad Network, Mobile DSP
Ad Formats:Banners, Rich Media
Trading Models:Self Service
InMobi News
InMobi Insights
Latest Tweets from InMobi:
  • InMobi

    Join us at PG Connects on Monday to talk about the success of ad formats like banners, interstitials, video ads and…

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    Did you know #India is home to 10% of the world's mobile gamers and is the 5th largest mobile gaming market across…

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    Integrate our lightweight SDK to start monetizing your app today with the world's most comprehensive monetization p…

    Retweet Reply Favorite (about 2 days ago)
  • InMobi

    Let's take a closer look at the winning campaigns from this year's Digixx Awards. Here's where you can glance at so…

    Retweet Reply Favorite (about 2 days ago)
  • InMobi

    We are excited to launch our State of Programmatic Summit in Southeast Asia! Join experts from @OmnicomMediaGrp,…

    Retweet Reply Favorite (about 2 days ago)
Articles from the InMobi blog:
InMobi Rankings
InMobi Competitors and Alternatives

InMobi Reviews

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