InMobi

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InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.
The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.

HTML 5 rich media ad-creation platform
Free adtracking to analyse post-click conversions across multiple networks
Free SDK for iOS and Android

Key Features

Gives you the opportunity to drive engagement and revenue
Experience personalised advertising
Contextual and curated recommendations on mobile devices
Gives you brand engagement at scale
They help you cross-sell, re-target & re-activate users
They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
InMobi analyses 120 TB of user data on a monthly basis
More than 6 million app downloads are tracked monthly by the company
They offer over 1.5 billion mobile devices
HD video and native ads to engage users

InMobi Offices

China
Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,
Beijing.100022
USA
20 West Hubbard Street
3rd Floor
Chicago, IL 60654
UK
InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom
France
InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,
France
U.A.E
Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Dubai
Japan
Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208
Australia
39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia
India
6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103

Key People

Naveen Tewari – Founder and CEO
InMobi
Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi.
Anne Frisbie – SVP and GM
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Anne is currently Senior Vice President, Global Brand and Programmatic at InMobi. She oversees InMobi Exchange, Brand sales in North America and Europe, and also leads InMobi’s global Brand strategy.

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:

Display
Rich media
Full-screen interstitials
Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

Lookalike targeting
Appographic targeting
Demographics
Location
Interest
Context
Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

InMobi Info

Platforms:	Android, IOS, Mobile Web
Key Markets:	Africa, Europe, India, Japan, South Africa, UK, USA
Types:	Mobile Ad Network, Mobile Ad Server
Ad Formats:	Banners, Rich Media
Models:	CPC
Targeting:	Carrier, Channel, Country, Device, Operator, OS, Time
Trading Models:	Blind
Tracking:	Conversion, Parameter

InMobi News

InMobi unveils new platform for telcos to securely manage mobile user data Posted on February 25, 2019 by Anne Freier Back in October 2018 when InMobi, the mobile ad company, acquired Pinsight Media, then part of Sprint, it wasn’t entirely clear....
Get a glimpse at the Ad Summit 2019 Agenda: 12 hours of video & mobile advertising insights Posted on February 21, 2019 by Artyom Dogtiev ...the dots between mobile & video advertising, while Ad Summit speakers from Google, Facebook, Mopub, InMobi, IndexExchange were defining the future of digital ads.
Motive Interactive expands mobile ad retargeting options Posted on January 18, 2019 by Anne Freier ” Motive also announced Beatrice Olivas, former VP at InMobi, as its new CRO to oversee the business development and expansion nationally.
InMobi partners with DoubleVerify to address in-app ad fraud Posted on December 14, 2018 by Anne Freier Now, InMobi, the mobile ad platform, has taken steps to certify ads as fraud-free in partnership with DoubleVerify. According....
In-app ad fraud jumps 800% marking fastest rise in fraud attempts Posted on December 12, 2018 by Anne Freier ...double down on mobile in-app ad fraud, DoubleVerify just announced a partnership with mobile ad network InMobi, whereby it will provide always-on fraud filtering and measurement for mobile in-app ad campaigns....
InMobi snaps up mobile ad platform from Sprint Posted on October 19, 2018 by Anne Freier Mobile network provider Sprint has officially sold its mobile ad platform Pinsight Media to InMobi, the ad technology company.
App marketers are only slowly adopting in-app header bidding technologies despite proven advantages Posted on September 11, 2018 by Anne Freier Indeed, the latest survey by InMobi highlights that by using waterfalls ad revenues tend to remain the same for 32% of respondents,....
InMobi partners with Microsoft to launch cloud-based mobile enterprise marketing platform Posted on June 27, 2018 by Anne Freier InMobi, the mobile marketing platform, just announced a strategic partnership withMicrosoftCorp.
Epom Self-serve DSP for Advertisers: 1 Year in Review Posted on June 20, 2018 by Artyom Dogtiev At that time Epom DSP was already plugged into Pubmatic, AdColony, Mobfox, InMobi and other well-known SSPs.
Ad Summit Kyiv 2018 Recap Posted on May 22, 2018 by Artyom Dogtiev ...advertising from the leading companies such as Google, Twitter, Facebook, TUNE, Criteo, Pubmatic, intowow, INMOBI and more.

InMobi Insights

Top 5 ad types for acquiring mobile gamers Posted on May 30, 2019 For instance, InMobi reports that its interstitials have a 2-3X higher CTR compared to banner ads.

Latest Tweets from InMobi:

Ad operations professionals are optimistic about header bidding’s ability to deliver greater transparency and ad qu… https://t.co/kgwDNuXFOJ
(about 1 day ago)
App #publishers: Is your #monetization optimized for greater transparency and higher fill rates? Take the survey an… https://t.co/0v7ygQ4A4V
(about 1 day ago)
InMobi celebrated 73rd Independence Day of India where we continued the tradition of taking time to thank our Serv… https://t.co/LcTewObw9q
(about 1 day ago)
Indian App publisher Gametion is now live with InMobi. Gametion provides mobile game apps for both iOS and Android… https://t.co/yHeEvv0PD5
(about 1 day ago)
Many #AppDevelopers embracing the power of #inapp #HeaderBidding to deal with low fill rates & wasted impressions.… https://t.co/Tz4PtagbZw
(about 2 days ago)

Articles from the InMobi blog:

Harvard Professor Tarun Khanna joins the InMobi Group Board of Directors Posted on 25th June 2019 (about 2 months ago)
InMobi Ranked 12th on 2019 CNBC Disruptor 50 List Posted on 15th May 2019 (about 3 months ago)
TruFactor, a New Business Unit of InMobi, Launches a Secure Data Platform for Telcos Powered by Microsoft Azure Posted on 24th February 2019 (about 6 months ago)
InMobi Earns IAB Tech Lab Open Measurement SDK Certification Posted on 12th December 2018 (about 8 months ago)
InMobi Acquires U.S. Based Advertising and Data Company, Pinsight Media Posted on 17th October 2018 (about 10 months ago)

InMobi Rankings

Top Ad Servers (2018) Posted on October 25, 2017 by Artyom Dogtiev ...TubeMogul Unity Ads Rubicon Pubmatic MoPub Appodeal Smaato OpenX Fyber InMobi IronSource Tapdaq Sizmek AdButler AdGlare Spotx Ezoic Revive Adzerk....
Top App Install Ad Platforms (2019) Posted on August 17, 2017 by Artyom Dogtiev ...Network MobAir PreApps App Samurai Chartboost Liftoff Taptica Applovin Fluent InMobi Startapp Instal Mintegral GOWIDE ClearPier Performance Appnext NativeX....
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev ...Ads 2 Google Ads Google Ads Google Ads Google Ads 3 AppLovin AppLovin Apple Search Ads Inmobi 4 Unity Unity Twitter Ads Digital Turbine 5 Apple Search Ads Vungle AppLovin AppLovin 6 Vungle Tapjoy AdColony ironSource 7 Chartboost ironSource GlobalWide....
Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev InMobi- is a unified marketing cloud company.

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InMobi Reviews

10 Users (1 vote)

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