InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies.
Website screenshot
Source: InMobi
Key Features
- Gives you the opportunity to drive engagement and revenue
- Experience personalised advertising
- Contextual and curated recommendations on mobile devices
- Gives you brand engagement at scale
- They help you cross-sell, re-target & re-activate users
- They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
- InMobi analyses 120 TB of user data on a monthly basis
- More than 6 million app downloads are tracked monthly by the company
- They offer over 1.5 billion mobile devices
- HD video and native ads to engage users
InMobi Pulse
InMobi Pulse enables brands to quickly reach their target audience on mobile and get answers to their critical business questions. Authoring is simple, and it includes precise targeting and speedy results. Here’s a product overview video:
Welcome to InMobi Pulse video
Source: InMobi
InMobi Offices
Here are the central InMobi offices located around the globe:
China
Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,
Beijing.100022
USA
20 West Hubbard Street
3rd Floor
Chicago, IL 60654
UK
InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom
France
InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,
France
U.A.E
Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Dubai
Japan
Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208
Australia
39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia
India
6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103
Key People
Naveen Tewari – Founder and CEO
Naveen Tewari is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of InMobians and is resonated across InMobi. His dream is to re-imagine advertising in a truly ‘user-first’ way and unlock the true potential of the mobile ecosystem.
Abhay Singhal – Co-Founder and CEO of InMobi Marketing Cloud
Abhay is a Co-Founder of InMobi Group and the CEO of InMobi Marketing Cloud, a company whose mission is to power intelligent, mobile-first experiences on connected devices.
InMobi Jobs and Careers
InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.
For Publishers
With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:
- Video: Buffer-free and HD videos offer better completion rates and higher engagement.
Format Example
- Native: Non-intrusive ads for a great user experience that blend seamlessly with an app’s design and layout.
Format Example
- Playable: Mobile users can test drive a game before downloading it with InMobi’s Playable Ads.
Format Example
- Rich Media: InMobi’s award-winning, rich media ads that harness device capabilities such as gyroscope, camera, and touch screen.
Format Example
- Carousel: Present a collection of products with full-screen, dynamic carousel ads.
Format Example
- Interstitials: Full-screen interstitials that can serve meaningful marketing messages.
Format Example
Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.
For Advertisers
InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:
- Lookalike targeting
- Appographic targeting
- Demographics
- Location
- Interest
- Context
- Behaviour
Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.
InMobi Data
| Founded: | 2007 |
|---|---|
| Employees: | 500+ |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
InMobi Info
| Types: | Mobile Ad Network, Mobile DSP, Social Ads, SSP |
|---|---|
| Ad Formats: | Banners, Rich Media |
| Models: | CPA, CPC, CPI, CPM |
| Trading Models: | Self Service |
Adoption rates post-IDFA were just 13% Posted on May 21, 2021 by Anne Freer ...Post-IDFA Alliance – a group of marketing companies including Liftoff, AdColony, Fyber, Chartboost, InMobi, Vungle and Singular – has shown that average adoption rates were just 13% within two weeks....- Mobile and app tech firms launch resource to help advertisers deal with IDFA Posted on February 19, 2021 by Anne Freer The Post-IDFA Alliancewhich consists of market leaders Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular recently launched the ‘No IDFA? No Problem’ resource that mobile advertisers....
- Mobile ad spend to increase 38% in India Posted on August 27, 2020 by Anne Freer 2020 Report by InMobi.
- mobyaffiliates releases research on Top App Install Ad Platforms 2017 Posted on September 22, 2017 by Artyom Dogtiev Facebook Ads, Twitter Ads, Google Universal App Campaigns, Snapchat Ads, Pinterest Promoted Pins, InMobi, Tapjoy, Chartboost, Applovin, Appnext, AdCash, Yeahmobi, Clickky, Iconpeak, DAU-UP ClicksMob,....
- 15 Most Promising App Startups In India Posted on October 12, 2016 by Melanie Ring According to a report by Compass, it’s the success of startups like Flipkart and InMobi (both part of a widening Unicorn club) that is helping to circulate wealth and expertise, and....
- How Much Does it Cost to Get an App Install? Posted on April 13, 2016 by Artyom Dogtiev ...provider, such as Facebook App Install Ads, Twitter Ads, Google AdWords App Campaigns, Tapjoy, Appnext, Inmobi and others.
- What are the best Mobile Ad Spying Tools? Posted on February 29, 2016 by Artyom Dogtiev The platform supportsStartApp, MillennialMedia, InMobi, Airpush, Leadbolt ad networks,Adcash, PopAds, Popcash, PropellerAds, ZeroPark popup services,....
- Top Mobile Ad Mediation Platforms 2016 Posted on February 08, 2016 by Artyom Dogtiev The third-party ad networks include AdColony, AdMob, Facebook Audience Network, InMobi, Millennial Media and MoPub.
- Top Mobile Advertising Platforms 2015 Posted on November 03, 2015 by Artyom Dogtiev The Full List AdMob Opera Mediaworks Unity Ads MoPub Smaato InMobi Applovin Leadbolt NativeX AirPush Startapp YeahMobi mobileCore AppNext Avazu Mobfox Mobvista Epom....
- Top App Advertising SDKs 2015 Posted on September 21, 2015 by Jamie Giggs From platforms likeLeadbolt to InMobi, there should be an SDK herefor everyone's app advertising needs.
- Bugs don’t shelter in place during a virus: what error data reveals during COVID-19 Posted on August 13, 2020
- Deconstructing the In-app bidding landscape: a PubNative white paper Posted on July 23, 2020
- Top 5 ad types for acquiring mobile gamers Posted on May 30, 2019 For instance, InMobi reports that its interstitials have a 2-3X higher CTR compared to banner ads.
In this week’s episode of #MobileMonday, Samantha Freeny, Director of Product at @LifeStreetInc, weighs in and prov… https://t.co/wSaxvDetvd
(about 6 hours ago)Amazon Prime Day has become a major shopping holiday that all retailers and consumer brands need to circle on their… https://t.co/yxRRcArNG9
(about 3 days ago)Watch Alakshit Tripathi, Industry Head - Consumer Packaged Goods, InMobi, as he joins industry leaders at @adgully'… https://t.co/KrWaNWB7pQ
(about 3 days ago)In this extended interview, we spoke with Samantha Freeny, Director of Product at @LifeStreetInc, to talk all about… https://t.co/7BzlxRdB5e
(about 4 days ago)We are excited to launch the Southeast Asian edition of our annual State of Programmatic Video report! The past yea… https://t.co/MbFrAoWVlY
(about 5 days ago)
- Media Matters: Diversity, Equity and Inclusivity in Mobile Inventory Posted on 10th June 2021 (about 4 days ago)
- Amazon Prime Day Shopping in 2021 Posted on 09th June 2021 (about 5 days ago)
- ATT and iOS 14.5 Impact Analysis: Initial Insights Posted on 03rd June 2021 (about 2 weeks ago)
- Charting The Rise of M-Commerce Posted on 01st June 2021 (about 2 weeks ago)
- Dads and Grads: A Look At Father’s Day and Graduation Shopping Plans Posted on 25th May 2021 (about 3 weeks ago)
- Top Mobile App Retargeting Companies (2021) Posted by Artyom Dogtiev Featured Mobile Ad NetworksAppitateWe provide mobile CPI and CPA offersView moreInMobiDriving Real ConnectionsView moreJampp Unlock new growthView more App Retargeting The strategy....
- Top Ad Servers (2021) Posted by Artyom Dogtiev InMobi - Driving Real ConnectionsAdsterra Network - Well-Known Mobile Ad Network with Partner Care Approachmediasmart....
- Top Demand Side Platforms (2021) Posted by Artyom Dogtiev Top Mobile DSPsInMobiDriving Real ConnectionsView moreAdikteevData-driven app marketing platform View moreAdPushupAd....
- Top Mobile Ad Networks (2021) Posted by Artyom Dogtiev ironSource - Connecting people with appsInMobi - Driving Real ConnectionsHUAWEI Ads - Mobile Marketing Platform tailored for HUAWEI devicesAdjust....
- Interstitial Mobile Ads Posted by Artyom Dogtiev ...Android Smaato UK Up to $10 on iOS, up to $7 Android Epom US Up to $4 Exoclick US Up to $2 InMobi UK $2.
InMobi Reviews
