InMobi

Driving Real Connections

10
(2 votes)
(2) REVIEWS
10
(2 votes)
(2) REVIEWS

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies.

Website screenshot

Source: InMobi

Key Features

  • Gives you the opportunity to drive engagement and revenue
  • Experience personalised advertising
  • Contextual and curated recommendations on mobile devices
  • Gives you brand engagement at scale
  • They help you cross-sell, re-target & re-activate users
  • They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
  • InMobi analyses 120 TB of user data on a monthly basis
  • More than 6 million app downloads are tracked monthly by the company
  • They offer over 1.5 billion mobile devices
  • HD video and native ads to engage users

InMobi Pulse

InMobi Pulse enables brands to quickly reach their target audience on mobile and get answers to their critical business questions. Authoring is simple, and it includes precise targeting and speedy results. Here’s a product overview video:

Welcome to InMobi Pulse video

Source: InMobi

InMobi Offices

Here are the central InMobi offices located around the globe:

China

Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,
Beijing.100022

USA

20 West Hubbard Street
3rd Floor
Chicago, IL 60654

UK

InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom

France

InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,
France

U.A.E

Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Dubai

Japan

Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208

Australia

39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia

India

6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103

Key People

Naveen Tewari – Founder and CEO

Naveen Tewari is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of InMobians and is resonated across InMobi. His dream is to re-imagine advertising in a truly ‘user-first’ way and unlock the true potential of the mobile ecosystem.

Abhay Singhal – Co-Founder and CEO of InMobi Marketing Cloud

Abhay is a Co-Founder of InMobi Group and the CEO of InMobi Marketing Cloud, a company whose mission is to power intelligent, mobile-first experiences on connected devices. 

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.

You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.

Ad formats available include the following:

  • Video: Buffer-free and HD videos offer better completion rates and higher engagement.

Format Example

  • Native: Non-intrusive ads for a great user experience that blend seamlessly with an app’s design and layout.

Format Example

  • Playable: Mobile users can test drive a game before downloading it with InMobi’s Playable Ads.

Format Example

  • Rich Media: InMobi’s award-winning, rich media ads that harness device capabilities such as gyroscope, camera, and touch screen.

Format Example

  • Carousel: Present a collection of products with full-screen, dynamic carousel ads.

Format Example

  • Interstitials: Full-screen interstitials that can serve meaningful marketing messages.

Format Example

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

  • Lookalike targeting
  • Appographic targeting
  • Demographics
  • Location
  • Interest
  • Context
  • Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.

Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

InMobi Data

Founded:2007
Employees:500+

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

InMobi Info

Types:Mobile Ad Network, Mobile DSP, Social Ads, SSP
Ad Formats:Banners, Rich Media
Models:CPA, CPC, CPI, CPM
Trading Models:Self Service
InMobi News
InMobi Insights
Latest Tweets from InMobi:
  • InMobi

    In this week’s episode of #MobileMonday, Samantha Freeny, Director of Product at @LifeStreetInc, weighs in and prov… https://t.co/wSaxvDetvd

    Retweet Reply Favorite (about 6 hours ago)
  • InMobi

    Amazon Prime Day has become a major shopping holiday that all retailers and consumer brands need to circle on their… https://t.co/yxRRcArNG9

    Retweet Reply Favorite (about 3 days ago)
  • InMobi

    Watch Alakshit Tripathi, Industry Head - Consumer Packaged Goods, InMobi, as he joins industry leaders at @adgully'… https://t.co/KrWaNWB7pQ

    Retweet Reply Favorite (about 3 days ago)
  • InMobi

    In this extended interview, we spoke with Samantha Freeny, Director of Product at @LifeStreetInc, to talk all about… https://t.co/7BzlxRdB5e

    Retweet Reply Favorite (about 4 days ago)
  • InMobi

    We are excited to launch the Southeast Asian edition of our annual State of Programmatic Video report! The past yea… https://t.co/MbFrAoWVlY

    Retweet Reply Favorite (about 5 days ago)
Articles from the InMobi blog:
InMobi Rankings

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