InMobi

Mobile ads, analytics & monetization

10
(1 vote)
(1) REVIEWS
10
(1 vote)
(1) REVIEWS

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.
The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.

  • HTML 5 rich media ad-creation platform
  • Free adtracking to analyse post-click conversions across multiple networks
  • Free SDK for iOS and Android

Key Features

  • Gives you the opportunity to drive engagement and revenue
  • Experience personalised advertising
  • Contextual and curated recommendations on mobile devices
  • Gives you brand engagement at scale
  • They help you cross-sell, re-target & re-activate users
  • They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
  • InMobi analyses 120 TB of user data on a monthly basis
  • More than 6 million app downloads are tracked monthly by the company
  • They offer over 1.5 billion mobile devices
  • HD video and native ads to engage users

InMobi Offices

China
Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,
Beijing.100022
USA
20 West Hubbard Street
3rd Floor
Chicago, IL 60654
UK
InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom
France
InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,
France
U.A.E
Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Dubai
Japan
Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208
Australia
39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia
India
6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103

Key People

Naveen Tewari – Founder and CEO
InMobi
Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi. 
Anne Frisbie – SVP and GM
2096d8c5ae8157c9e7edc8b426acf3961c7279bc
Anne is currently Senior Vice President, Global Brand and Programmatic at InMobi. She oversees InMobi Exchange, Brand sales in North America and Europe, and also leads InMobi’s global Brand strategy.

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:

  • Display
  • Rich media
  • Full-screen interstitials
  • Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
  • Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

  • Lookalike targeting
  • Appographic targeting
  • Demographics
  • Location
  • Interest
  • Context
  • Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

InMobi Info

Types:Mobile Ad Network, Mobile Ad Server, Mobile DSP
Ad Formats:Banners, Rich Media
Models:CPC
Trading Models:-
InMobi News
InMobi Insights
Latest Tweets from InMobi:
  • InMobi

    InMobi was recently shortlisted for the 2020 @Digiday Technology Awards for the categories Best Sell-Side Programma… https://t.co/8sOJ0Wot2R

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    In connection with @DoubleVerify's 2020 Global Insights Report, @prajwalbs, VP of Products at InMobi, recently sat… https://t.co/QMN9YkXyxs

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    InMobi's robust audience solutions give you exclusive access to custom, real-time audience segments created through… https://t.co/BFYdcN2RdJ

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    IMVU is able to keep its users engaged with its mobile app and consistently sees a 2x to 3x return on ad spend as a… https://t.co/Pfr70MJmIc

    Retweet Reply Favorite (about 2 days ago)
  • InMobi

    In a world where brand safety is a critical concern, the premium nature of the programmatic video is an enticing in… https://t.co/A2fJfnmBzA

    Retweet Reply Favorite (about 2 days ago)
Articles from the InMobi blog:
InMobi Rankings

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