InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies.
Website screenshot
Source: InMobi
Key Features
- Gives you the opportunity to drive engagement and revenue
- Experience personalised advertising
- Contextual and curated recommendations on mobile devices
- Gives you brand engagement at scale
- They help you cross-sell, re-target & re-activate users
- They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
- InMobi analyses 120 TB of user data on a monthly basis
- More than 6 million app downloads are tracked monthly by the company
- They offer over 1.5 billion mobile devices
- HD video and native ads to engage users
InMobi Pulse
InMobi Pulse enables brands to quickly reach their target audience on mobile and get answers to their critical business questions. Authoring is simple, and it includes precise targeting and speedy results. Here’s a product overview video:
Welcome to InMobi Pulse video
Source: InMobi
InMobi Offices
Here are the central InMobi offices located around the globe:
China
Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,
Beijing.100022
USA
20 West Hubbard Street
3rd Floor
Chicago, IL 60654
UK
InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom
France
InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,
France
U.A.E
Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Dubai
Japan
Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208
Australia
39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia
India
6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103
Key People
Naveen Tewari – Founder and CEO
Naveen Tewari is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of InMobians and is resonated across InMobi. His dream is to re-imagine advertising in a truly ‘user-first’ way and unlock the true potential of the mobile ecosystem.
Abhay Singhal – Co-Founder and CEO of InMobi Marketing Cloud
Abhay is a Co-Founder of InMobi Group and the CEO of InMobi Marketing Cloud, a company whose mission is to power intelligent, mobile-first experiences on connected devices.
InMobi Jobs and Careers
InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.
For Publishers
With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:
- Video: Buffer-free and HD videos offer better completion rates and higher engagement.
Format Example
- Native: Non-intrusive ads for a great user experience that blend seamlessly with an app’s design and layout.
Format Example
- Playable: Mobile users can test drive a game before downloading it with InMobi’s Playable Ads.
Format Example
- Rich Media: InMobi’s award-winning, rich media ads that harness device capabilities such as gyroscope, camera, and touch screen.
Format Example
- Carousel: Present a collection of products with full-screen, dynamic carousel ads.
Format Example
- Interstitials: Full-screen interstitials that can serve meaningful marketing messages.
Format Example
Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.
For Advertisers
InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:
- Lookalike targeting
- Appographic targeting
- Demographics
- Location
- Interest
- Context
- Behaviour
Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.
InMobi Data
| Founded: | 2007 |
|---|---|
| Employees: | 500+ |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
InMobi Info
| Types: | DSPs, Mobile Ad Network, Social Ads, SSP |
|---|---|
| Ad Formats: | Banners, Rich Media |
| Models: | CPA, CPC, CPI, CPM |
| Trading Models: | Self Service |
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Could Instant Delivery Apps soon replace corner shops? Posted on November 24, 2021 by Anne Freer According to a survey of 1,000 shoppers in the UK by InMobi, some 19% use IDAs at least 2-3 times a month and 35% said that IDAs were replacing their corner....
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InMobi acquires Appsumer to bolster mobile ad insights Posted on October 13, 2021 by Anne Freer Mobile app monetisation experts InMobi today announced that they’ve acquired Appsumer,aperformance insights platform for mobile....
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InMobi partners with HUMAN Security for fraud-free in-app ecosystem Posted on August 25, 2021 by Anne Freer InMobi, the mobile monetisation company, has partnered with cybersecurity firm HUMAN Security to integrate....
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15 Most Promising App Startups In India Posted on October 12, 2016 by Melanie Ring According to a report by Compass, it’s the success of startups like Flipkart and InMobi (both part of a widening Unicorn club) that is helping to circulate wealth and expertise, and....
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Which social media and messaging apps do teenagers prefer? Posted on September 16, 2015 by Anne Freer com Perhaps one of the most important findings in a research paper from InMobi in 2014, highlights that French mobile web users are the most active when it comes to app usage.....
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InMobi launches new ad format that lets users demo mobile games Posted on July 23, 2014 by Christopher Reynolds Mobile advertising company InMobi has announced a range of new ad formats designed for mobile games, including a new interactive....
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Inmobi on Mobile Native ads: how to increase conversions? Posted on July 04, 2014 by Peter Keung Ashwin Venkatraman, the director of product management at InMobi gave an interview about native ads in AppInTop mobile app marketing podcast.
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InMobi Launches Apponomics eBook Featuring mobyaffiliates Posted on February 20, 2014 by Christopher Reynolds InMobi has announced the impending release of its first eBook, the snappily-titled ‘Apponomics –....
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Top 5 ad types for acquiring mobile gamers Posted on May 30, 2019 For instance, InMobi reports that its interstitials have a 2-3X higher CTR compared to banner ads.
Philip Gale joined InMobi in September 2021 as our Head of Agency Development for Europe. Learn more about him and… https://t.co/ZLbA3GChdX
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We are delighted to host Anjali Madan, Consumer Experience Lead, India & Bangladesh, Mondelēz International, as a s… https://t.co/D5ePwfogVq
(about 1 day ago)
Aashirvaad partnered with InMobi and leveraged our intelligent campaign optimizations to ensure record engagement r… https://t.co/iKEL5wkpeR
(about 1 day ago)
Read our holiday season report to learn how brands can optimize their mobile strategies to win over holiday shopper… https://t.co/0ghVImqcZ3
(about 1 day ago)
InMobi wishes everyone who celebrates a very Happy Thanksgiving! https://t.co/lF9PnjnEjP
(about 1 day ago)
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Top Mobile App Retargeting Companies (2021) Posted by Artyom Dogtiev ...Made Quick & EasyURLgenius - Codeless App Linking and QR CodesBidease - #1 DSP for mobile app marketersInMobi - Driving Real ConnectionsAdColony - The In-App Marketplace for BrandsZoomd - Know More, Do....
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Top Demand Side Platforms (2021) Posted by Pia Subramaniam InMobi - Driving Real ConnectionsEntravision - Entravision is the leading Performance One-Stop-Shop Digital....
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Top Mobile Ad Networks (2021) Posted by Artyom Dogtiev DeliveredInMobi - Driving Real ConnectionsSmadex - Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)myAppFree....
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Interstitial Mobile Ads Posted by Artyom Dogtiev ...Android Smaato UK Up to $10 on iOS, up to $7 Android Epom US Up to $4 Exoclick US Up to $2 InMobi UK $2.
InMobi Reviews
