#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove

This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove.

There are only two months left in 2023 and the most dramatic mobile attribution shift is about to happen – when Apple’s Privacy Manifests and Google’s Android Privacy Sandbox will be coming to life in 2024. For many mobile advertisers it is still uncharted territory and so we’ve summoned up experts from the leading mobile marketing and attribution platforms to share a strategy to tackle this looming challenge.

It was hosted by Peggy Anne Salze of MobileGroove and the guests were: Adam Landis, of Branch, Sergio Serra of InMobi DSP.

Sponsor

This episode is sponsored by Perform[cb], leading outcome-based marketing company. Perform[cb] targets marketers’ ideal audience and promotes brands with AI-powered, high-value placements on a pay for performance model. Get in touch with their user acquisition team today!

Links and Resources:

• Adam Landis on LinkedIn
• Branch company
• Sergio Serra on Linkedin
• InMobi DSP company
• Peggy Anne Salz on Linkedin
• MobileGroove company
• Business Of Apps – connecting the app industry

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