A rewarded video is a type of video ad that rewards users for watching full-screen ads in exchange for a particular in-app reward. An example of such an award could be acquiring virtual currency inside a mobile game, completing a game level faster, and so on.
Rewarded videos can benefit all three parties: publishers, advertisers and users. Publishers earn more revenue, advertisers enjoy the increased engagement, and users receive in-app currency to progress faster. The typical length of video ads is 15-30 seconds — these are non-skippable, and mobile users need to opt-in to watch them so they can receive their reward.
We’ve gathered and listed the essential Rewarded Video Advertising Networks here.
Source: Mobile Ecosystem Forum
Rewarded Video Ads Benefits
Rewarded video ads are engaging, popular ads that offer consumers a bonus for choosing to watch them, such as extra lives, points and virtual goods. They often command high average eCPMs and are an attractive format for both advertisers and publishers.
Due to their non-skippable nature, rewarded video ads tend to make lasting impressions for the advertiser, which increases engagement and retention. It’s important to note that post-install actions are often increased as well.
Rewarded video ads are initiated by the viewer inside a mobile app, meaning that they don’t intrude with the user’s overall experience until they are ready to receive their reward. Less intrusion often benefits the advertiser in the long run, as users tend to trust those that respect their time in an app and thereby engage at a higher level.
More benefits include:
- Lower prices for app users or less in-app purchases.
- If the app is free as a result of rewarded video ads, this tends to mean more downloads.
- A higher level of audience targeting as the user chooses to watch an ad — they most likely have some interest in the ad.
- A user must view the ad right until the end to receive their reward; advertisers benefit directly from this.
Source: Game Distribution
Rewarded Video Ads eCPMs
Here are some of the biggest rewarded video ads offers along with their platform, rates, and country.
|Admob||UK||$10 for Android and $17 for iOS|
|US||$12 on Android and $16 on iOS|
|Tapjoy||US||$13 on Android and $12 on iOS|
|Unity Ads||US||$9 on Android and $8 on iOS|
|Local Advertisers||India||Android is around $1, iOS is in the range of $5|
|Adcolony||UK||$3-$5 for both formats|
|Applovin||US||Around $12 to $15, both formats|
|Vungle||US||Around $5 for both formats|
Below we’ve listed the best video rewards networks and platforms so you can get up and running without fuss.