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A rewarded video is a type of video ad that rewards users for watching full-screen ads in exchange for a particular in-app reward. An example of such an award could be acquiring virtual currency inside a mobile game, completing a game level faster, and so on.
Rewarded videos can benefit all three parties: publishers, advertisers and users. Publishers earn more revenue, advertisers enjoy the increased engagement, and users receive in-app currency to progress faster. The typical length of video ads is 15-30 seconds — these are non-skippable, and mobile users need to opt-in to watch them so they can receive their reward.
We’ve gathered and listed the essential Rewarded Video Advertising Networks here.
Example of a video reward
Source: Mobile Ecosystem Forum
Rewarded Video Ads Benefits
Rewarded video ads are engaging, popular ads that offer consumers a bonus for choosing to watch them, such as extra lives, points and virtual goods. They often command high average eCPMs and are an attractive format for both advertisers and publishers.
Due to their non-skippable nature, rewarded video ads tend to make lasting impressions for the advertiser, which increases engagement and retention. It’s important to note that post-install actions are often increased as well.
Rewarded video ads are initiated by the viewer inside a mobile app, meaning that they don’t intrude with the user’s overall experience until they are ready to receive their reward. Less intrusion often benefits the advertiser in the long run, as users tend to trust those that respect their time in an app and thereby engage at a higher level.
More benefits include:
Lower prices for app users or less in-app purchases.
If the app is free as a result of rewarded video ads, this tends to mean more downloads.
A higher level of audience targeting as the user chooses to watch an ad — they most likely have some interest in the ad.
A user must view the ad right until the end to receive their reward; advertisers benefit directly from this.
Example of a video reward 2
Source: Game Distribution
Rewarded Video Ads eCPMs
Here are some of the biggest rewarded video ads offers along with their platform, rates, and country.
$10 for Android and $17 for iOS
$12 on Android and $16 on iOS
$13 on Android and $12 on iOS
$9 on Android and $8 on iOS
Android is around $1, iOS is in the range of $5
$3-$5 for both formats
Around $12 to $15, both formats
Around $5 for both formats
Below we’ve listed the best video rewards networks and platforms so you can get up and running without fuss.
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
The Smaato platform also supports OTT and CTV, native advertising, interactive video, and rewarded video, in addition to standard display ad units.
Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.
Mobile platforms: Android, IOS, Mobile, Windows Phone
Campaign types: CPC
Ad formats supported: Banners
Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Appska is a performance marketing agency. Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly.
Hard KPIs are welcome! We have a team of analytics to optimize campaigns
More than 150 traffic sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others)
Our own anti-fraud solution
CPA model of work.
Made for growth, built for app marketers.
At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level!
We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
Mobile platforms: iOS, Android, Mobile Web
Campaign types: CPI, CPA, CPM
Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world.
+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.
By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.
Services: User Acquisition, Ad Monetization, Business Intelligence
PubMaticdelivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
Mobile platforms: Android, IOS
Campaign types: CPA, CPC, CPI, CPL, CPM
Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability