Rewarded Video Ads

Updated: July 2, 2020

A Rewarded video is a kind of video ads that rewards users for watching full-screen video ads in full in exchange for a particular in-app reward. An example of such reward can be acquiring virtual currency of any kind inside mobile game, passing a game level faster and so on. Rewarded videos are capable to benefit all three parties – publishers, advertisers and users. Publishers earn more revenue, advertisers get users attention to their brand and finally users receive in-app currency to progress faster in a mobile game. A typical length of video ads is 15-30 seconds that are non-skippable and mobile users need to opt-in to watch them to get something valuable to them in reward. We’ve gathered and listed most important Rewarded Video Advertising Networks here.

Rewarded Video Ads Guide

Rewarded video ads are engaging, popular ads that offer consumers a bonus for choosing to watch them, such as extra lives, points and virtual goods. They often command high average eCPMs and are an attractive format for both advertisers and publishers.

Example of a rewarded video ad (Source: Mobile Ecosystem Forum)

Rewarded Video Ads eCPMs

Here are some of the biggest rewarded video ads offers along with their platform and country below.

 Platform/NetworkCountry eCPMs/Revenues
 Admob UK $10 for Android and $17 for iOS
 Facebook US $12 on Android and $16 on iOS
 Tapjoy US $13 on Android and $12 on iOS
 Unity Ads US $9 on Android and $8 on iOS
 Local Advertisers India Android is around $1, iOS is in the range of $5
 Adcolony UK $3-$5 for both formats
 Applovin US Around $12 to $15, both formats
 Vungle US Around $5 for both formats

Source: Blognife

List of rewarded video ad networks

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Bidease

#1 DSP for mobile app marketers

10
(2 votes)
(2) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Appreciate

Achieve massive incremental growth and ROI for your app!

10
(2 votes)
(2) REVIEWS

A

Learn more about Appreciate

Leadbolt

High performance mobile advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010152$6m+8k90,000+
...advanced targeting algorithms A range of in-app mobile advertising placements – Native, Video, Rewarded Video, Interactive Playable Ads, Rich media, Interstitials Advanced fraud control – monitoring/preventing....

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. The company is focused on helping mobile advertisers to reach and acquire loyal users at scale, leveraging its direct relationships and dynamic ad-serving technologies. Leadbolt’s AI and Machine Learning based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPC, CPM, CPI, CPV
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
  • Key Markets: Australia, Brazil, Canada, China, Global, India, Russia, UK, USA
Learn more about Leadbolt

App Booster

Self-service platform for mobile engagement and installs

(0) REVIEWS

AdTiming

Data-driven Mobile Marketing, Worldwide Performance Advertising Platform

6
(2 votes)
(2) REVIEWS

AdTiming is a mobile marketing platform that is focused on using Big Data to run ads geo-targeted in 200+ countries. With AdTiming advertisers can choose from 20,000 tags to laser focus their mobile app ad campaign in time to reach a particular target audience.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPI
  • Ad formats supported: Banners, Native, Rewarded Video
  • Targeting: Device, Operator, OS
  • Key Markets: Europe, India, Japan, Middle East, USA
Learn more about AdTiming

Smaato

Global RTB exchange for mobile ads

10
(1 vote)
(1) REVIEWS
...the reporting API The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

Smaato is a mobile advertising and app monetization platform. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global
Learn more about Smaato
FoundedEmployeesSocial
2015100-12512k+

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
200811-505k

Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.

  • Mobile platforms: Android, iOS,
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
  • Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
  • Key markets: Global
Learn more about Mobupps

Persona.ly

Your marketplace for direct deals

(0) REVIEWS

Persona.ly  is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using their proprietary bidder and machine-learning algorithms Persona.ly team offers transparent, performance-based, highly-targeted app install and retargeting solutions.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPE, CPI
  • Ad formats supported: Banners, Interstitial, Offerwalls, Rewarded, Rich Media, Video
  • Targeting: Custom
  • Key Markets: US, South Korea, Japan, Russia, South East Asia and India
Learn more about Persona.ly

 

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