Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.
Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.
- Appodeal – Intelligent ad mediation with 60+ ad demand sources in one SDK
- BidMachine – Open-source programmatic ad exchange
- DataCore – Impression-level ad revenue business intelligence solution
- AppGrowth – ROI-driven user acquisition powered by machine-learning
San Francisco, United States
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Platforms:||Android, IOS, Unity|
|Key Markets:||Spain, USA|
|Types:||Mobile Ad Server, Mobile DSP, SSP|
|Ad Formats:||Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video|
|Models:||CPA, CPI, CPM|
|Trading Models:||Cross Promotion, Direct, Fully Managed, Hybrid, Mediation, Performance Based, Premium, Private Exchange, Programmatic, Real Time Bidding, Self Service|
Facebook reviews marketing partners who collect Instagram user data Posted on August 27, 2019 by Anne Freier Facebook has now taken action against marketing partners including Storrito, Sked Social and Stackla which performed scraping – a form of data gathering and collection from sites such as Instagram. The....
77% of companies with CGOs believe mobile apps are critical for growth Posted on June 28, 2019 by Anne Freier ...in the product and community adds value to our primary growth goal,” explained Ajay Thakur, CGO of Stackraft.
Younger shoppers prefer convenience of mobile coupons Posted on June 24, 2019 by Anne Freier The act of coupon stacking has come under criticism when using mobile coupons as many stores won’t allow for it contrary....
WeQ acquires Booster Studios to expand mobile game discovery options Posted on May 28, 2019 by Anne Freier To date, Booster Studios released two hyper-casual games - Helix Madness and Stack it Up!.
TripScout raises $2m to be 'first travel app you use every day' Posted on May 02, 2019 by Ben Heathcote ...Capital, with participation froma number of venture capital funds from across the US, including New Stack Ventures, Village Global, 500 Startups, MATH Ventures, M25 Ventures, Sandalphon Capital, Connetic....
TapClicks integrates Snapchat for enhanced campaign analytics Posted on March 13, 2019 by Anne Freier ” TapClicks list of over 200 integrations now includes Google stack (Google Ads, Google Analytics, Google My Business, YouTube, etc.
Authenticity is key: consumers prefer user-generated content over branded content Posted on March 05, 2019 by Anne Freier According to new research from Stackla, the UGC platform, 92% of marketers believe their content to be authentic, however, consumers....
Get a glimpse at the Ad Summit 2019 Agenda: 12 hours of video & mobile advertising insights Posted on February 21, 2019 by Artyom Dogtiev Ad Summit’s fully stacked agenda sets down on the frontiers of mobile & video advertising, programmatic, mobile user acquisition,....
How 5G accelerating the gaming sector will allow traditional carriers to win big Posted on September 12, 2019 Hyper-casual gaming also had a standout quarter with games such as Stack Ball, Run Race 3D, Tiles, Hop.
Building an app analytics stack [video] Posted on July 26, 2019 ...Rahman from Accuweather spoke at App Promotion Summit New York 2019 about “Building an App Analytics Stack”.
Know why React Native development is so popular now Posted on May 29, 2019 ...up with the gadget's capacities like zoom, pivot, and the compass, while utilizing less memory and stacking quicker.
UX lessons from building an Apple Watch prototype from scratch Posted on April 17, 2019 Anyone who has worked with UIStackViews container views since iOS9 should feel at home with the way these work.
Top 3 Pre-Launch marketing tactics to ensure app success Posted on March 28, 2019 Get started with your mobile tool implementation and set up Your app marketing stack is essential in ensuring that you can continue to optimize your product, gain visibility in the....
Dmitry Usakov, Head of BidMachine, shares his thoughts on the future of programmatic and ad tech trends. By the way… https://t.co/azmZp4tZXc(about 5 days ago)
Now that #headerbidding finally made its way into #mobile in-app advertising, mobile DSPs are getting new opportuni… https://t.co/9L4MFgZRnb(about 11 days ago)
We are so excited for DMEXCO! Interested in discussing in-app programmatic monetization and BidMachine in person? S… https://t.co/Fv7irqhifi(about 12 days ago)
What are some metrics that drive action in analytics? Read about syncing your data and turning insights into profit… https://t.co/TPc5GQnOM1(about 14 days ago)
Set up UA campaigns that won’t end in disaster. In this article we share our insights on how to choose an ideal UA… https://t.co/NK6pTQbt3S(about 19 days ago)
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