Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.
Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.
- Appodeal – Intelligent ad mediation with 60+ ad demand sources in one SDK
- BidMachine – Open-source programmatic ad exchange
- DataCore – Impression-level ad revenue business intelligence solution
- AppGrowth – ROI-driven user acquisition powered by machine-learning
San Francisco, United States
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Platforms:||Android, IOS, Unity|
|Key Markets:||Spain, USA|
|Types:||Mobile Ad Server, Mobile DSP, SSP|
|Ad Formats:||Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video|
|Models:||CPA, CPI, CPM|
|Trading Models:||Cross Promotion, Direct, Fully Managed, Hybrid, Mediation, Performance Based, Premium, Private Exchange, Programmatic, Real Time Bidding, Self Service|
AppsFlyer secures $210 million to boost mobile marketing tools Posted on January 22, 2020 by Anne Freer “Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category.
PubNative acquires TVSMILES to expand in-app header bidding Posted on December 05, 2019 by Anne Freer ...mobile advertising technology of TVSMILES comes at a key time for us as we expand our in-app bidding stack.
GameAnalytics launches mobile gaming analytics platform Posted on November 22, 2019 by Anne Freer line graphs (trends), heat maps (stats), stacked bar charts (snapshots) Genres.
Facebook rolls out mobile-only search ads for commercial search terms Posted on October 22, 2019 by Anne Freer ...That’s a little bit vague, but until the social network collects more data on just how search ads stack up, it provided some other key insights.
Facebook reviews marketing partners who collect Instagram user data Posted on August 27, 2019 by Anne Freer Facebook has now taken action against marketing partners including Storrito, Sked Social and Stackla which performed scraping – a form of data gathering and collection from sites such as Instagram. The....
77% of companies with CGOs believe mobile apps are critical for growth Posted on June 28, 2019 by Anne Freer ...in the product and community adds value to our primary growth goal,” explained Ajay Thakur, CGO of Stackraft.
Younger shoppers prefer convenience of mobile coupons Posted on June 24, 2019 by Anne Freer The act of coupon stacking has come under criticism when using mobile coupons as many stores won’t allow for it contrary....
WeQ acquires Booster Studios to expand mobile game discovery options Posted on May 28, 2019 by Anne Freer To date, Booster Studios released two hyper-casual games - Helix Madness and Stack it Up!.
The top mobile growth metrics for 2020 Posted on January 14, 2020 Businesses are now able to create a unique tech stack which cover analytics, attribution, mCRM & mobile marketing automation, paid and organic growth,....
Hiring and managing a dedicated app development team: what to consider Posted on November 27, 2019 the documents are prepared When the detailed functionality of the product and the technology stack are clear, it’s time to find a software vendor.
What are scalable web applications and how they work Posted on November 13, 2019 The technology stack your team chooses to implement can greatly affect your ability to create a scalable web application.....
How to find great app developers Posted on October 16, 2019 ...the possibility of high load well in advance with your development team and make provisions for tech stack, app server clones and manual code if the need arises.
How to deliver a mobile app project: step by step Posted on October 09, 2019 ...specification is a must-have step since it includes a description of the project, its functionality, tech stack that will be used, and other technical details.
A new decade has begun! Will it push forward current and new initiatives? Check out our thoughts on programatic tr… https://t.co/2PWfXsk4cL(about 4 hours ago)
Wow! Congrats @AppsFlyer on your recent Series D funding! The mobile app industry is lucky to have your team make i… https://t.co/UN7sBV7fFn(about 4 days ago)
Come listen to our speech at @wnconf and learn how to align all the metrics with your monetization and UA strategie… https://t.co/IV4eaVq3RE(about 5 days ago)
Going to @wnconf in Amsterdam? Drop by to know more about our ad monetization and UA optimization platform Appodeal… https://t.co/xA8aBMIBLy(about 7 days ago)
Take part in our cool activities at @wnconf, get awesome gifts and simply have fun! Don't miss out Appodeal Booth! https://t.co/MZJQzqXdYf(about 10 days ago)
Ad Server. Simplified.
Driving superior monetization
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