Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.
Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.
- Appodeal – Intelligent ad mediation with 60+ ad demand sources in one SDK
- BidMachine – Open-source programmatic ad exchange
- DataCore – Impression-level ad revenue business intelligence solution
- AppGrowth – ROI-driven user acquisition powered by machine-learning
San Francisco, United States
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Types:||Ad Servers, Mobile DSP, SSP|
|Ad Formats:||Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video|
|Models:||CPA, CPI, CPM|
|Trading Models:||Programmatic, Real Time Bidding, Self Service|
Verve acquires Smaato to bolster mobile ad operations Posted on July 15, 2021 by Anne Freer ” Verve already provides a full-stack suite of products but with Smaato it will now be able to offer a mobile-first supply side platform....
Nosto app acquires Stackla to add user-generated content Posted on June 03, 2021 by Anne Freer Nosto, the eCommerce personalisation app, just acquired content marketing platform Stackla to include more user-generated content.
AppTweak and Phiture launch online ASO Conference 2021 and offer free tickets for the ASO community Posted on May 20, 2021 by Artyom Dogtiev 5K members in the ASO Stack Slack community, the ASO Conference is an exclusive event focused on expert-level ASO discussions.....
Digital Turbine acquires app monetisation firm Fyber Posted on March 24, 2021 by Anne Freer “We are committed to ongoing investment in Fyber’s product stack, growing their partner network, and enabling new growth opportunities from synergies throughout....
TikTok to launch affiliate program for shop owners and brands Posted on February 17, 2021 by Anne Freer According to tweet by Stacked Marketer, the popular short-form video app is working on ways to bring together brands and influencers....
Food delivery app Wolt raises $530 million to expand into groceries Posted on January 27, 2021 by Anne Freer It remains to be seen how the app can stack up against competitors in this space, but as the first half of the year is shaping up to continue....
Mobile app development has some way to go when it comes to stability Posted on December 10, 2020 by Anne Freer ...of their applications -- they must standardize error monitoring and stability solutions across the stack and across multiple teams.
AppsFlyer announces funding at $2 billion valuation Posted on November 26, 2020 by Anne Freer ...measurement and attribution solutions that are increasingly being adopted in mobile marketing tech stacks,” president of AppsFlyer Brian Quinn told VentureBeat.
Increased strategic importance of engagement and retention in the age of ATT iOS 14.5 Posted on July 27, 2021 ...Promotion Summit USA (WFH) to discuss how leading mobile gaming publishers are rethinking their full-stack marketing strategies and why it's relevant to your mobile app.
Mobile CRM: 5 phases for a successful growth strategy Posted on July 26, 2021 ...are we missing? What are the flaws of the current setup? What are the biggest opportunities? Tech stack inspection.
How smart contracts are transforming banks and financial institutions Posted on July 08, 2021 It uses a stack-based bytecode language which is a Turing-complete high-level programming language.
Conversion funnel analysis: how to set it up to enable app growth Posted on June 28, 2021 ...organizations need to constantly identify business opportunities, re-evaluating marketing activities, tech stack integrations, growth strategies and conversion touchpoints not only to survive in the long-term,....
Why Subscription Revenue Optimization should be your top priority Posted on May 12, 2021 ...system and it’s only by tackling it holistically, using frameworks such as Phiture’s Mobile Growth Stack that publishers can build an end-to-end approach for systematically increasing user LTV from subscriptions. All....
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