Mintegral

Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetisation solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.

Key Person

Erick Fang is the chief executive officer of Mintegral, primarily responsible for product research and management of the advertising business line of the Mintegral’s group company- Mobvista.

Before joining us, Erick worked as a senior product specialist at Taobao (China) Software Co., Ltd. until July 2015. From 2012 to 2013, he worked at Umeng Tongxin (Beijing) Technology Ltd.. Prior to that, Erick worked at Beijing Baidu Network Information Technology Co., Ltd. from January 2010 to March 2011, primarily responsible for the search and promotion of business line and participated in the optimization system designing project.

Mintegral Info

Types:	Ad Servers, App Installs
Ad Formats:	-
Models:	-
Trading Models:	-

Mintegral Insights

• 
  How leveraging creatives can boost your game's retention rates Posted on August 31, 2021
• 
  Will branded in-game items be the next big thing in games? Posted on January 27, 2020 Mintegral More specifically, that strategy is bearing fruit on in-app mobile games, where loyal....
• 
  Play Pass: why Google is considering a subscription service for its stores and what barriers are in its way Posted on December 13, 2018
• 
  5 ways to effectively engage with your gaming community Posted on December 11, 2018
• 
  The top 7 online video platforms in China Posted on November 28, 2018 This article was first published on Mintegral blog.

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