Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetisation solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.
Erick Fang is the chief executive officer of Mintegral, primarily responsible for product research and management of the advertising business line of the Mintegral’s group company- Mobvista.
Before joining us, Erick worked as a senior product specialist at Taobao (China) Software Co., Ltd. until July 2015. From 2012 to 2013, he worked at Umeng Tongxin (Beijing) Technology Ltd.. Prior to that, Erick worked at Beijing Baidu Network Information Technology Co., Ltd. from January 2010 to March 2011, primarily responsible for the search and promotion of business line and participated in the optimization system designing project.
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Platforms:||Android, HTML5, IOS, Mobile Web, Windows Phone|
|Types:||Mobile Ad Server|
App developers still prefer in-app ads to monetise Posted on April 11, 2019 by Anne Freer
UA megatrends, the global gaming market & hyper-casual on the up - The best talks from Pocket Gamer Connects London 2019 Posted on March 05, 2019 by Artyom Dogtiev Mintegral is a gold level sponsor of Pocket Gamer Connects Seattle on the 13th - 14th of May 2019.
CrossInstall partners with Google to launch Playable ads on Google Play Posted on December 17, 2018 by Anne Freer
Mobile Ad News Weekly - Apple gets back into mobile ad game, Instagram may launch longer video formats Posted on June 08, 2018 by Anne Freer Erick Fang, the CEO ofMintegral, explainswhy programmatic advertising is changing for the better, and what advertisers and....
Mobile Ad News Weekly - rewarded ads boost app engagement, mobile surpasses TV and more Posted on April 20, 2018 by Anne Freer Products & Launches Mobile ad platformMintegralhas launched a huge bonus program aimed at app developers and publishers who want to grow....
Mobile Ad Platform Mintegral Announces $35M Developer Bonus Program Posted on April 17, 2018 by Artyom Dogtiev Hot on the heels of a successful GDC, mobile ad platform Mintegral has launched a huge bonus program aimed at app developers and publishers who want to grow their....
Mobile ad tech company Mobvista presents record jump in revenues Posted on May 17, 2017 by Anne Freer Late last year, Mobvista launched its native and video ad mediation platform Mintegral, which functions as aSSP to providemonetisation solutions forpublishers.
How to Earn Big in India – Dailyhunt Cooperates with Mintegral for Monetization Posted on March 15, 2017 by Jamie Giggs Rajeev Dhal, DailyHunt’s Monetization Director shared his experiences of monetization with Mintegral No interference of the user experience, highly interactive content, deep data analytics and....
Play Pass: why Google is considering a subscription service for its stores and what barriers are in its way Posted on December 13, 2018
5 ways to effectively engage with your gaming community Posted on December 11, 2018
The top 7 online video platforms in China Posted on November 28, 2018 This article was first published on Mintegral blog.
Programmatic advertising: 5 thoughts on the future of digital advertising Posted on November 22, 2018 This article was first published on Mintegral blog.
What Are the Hottest Mobile Game Genres in China Right Now? Posted on November 12, 2018 This article was first published on Mintegral blog.
Global mobile marketing & advertising agency
Europe's premium mobile ad network
The transparent real-time enabled mobile ad exchange
Ad Network & Self-serve DSP for programmatic advertising
The Mobile Ad Quality Marketplace
Ad serving & media measurement
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