Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetisation solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.
Erick Fang is the chief executive officer of Mintegral, primarily responsible for product research and management of the advertising business line of the Mintegral’s group company- Mobvista.
Before joining us, Erick worked as a senior product specialist at Taobao (China) Software Co., Ltd. until July 2015. From 2012 to 2013, he worked at Umeng Tongxin (Beijing) Technology Ltd.. Prior to that, Erick worked at Beijing Baidu Network Information Technology Co., Ltd. from January 2010 to March 2011, primarily responsible for the search and promotion of business line and participated in the optimization system designing project.
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Platforms:||Android, HTML5, IOS, Mobile Web, Windows Phone|
|Types:||Mobile Ad Server|
App developers still prefer in-app ads to monetise Posted on April 11, 2019 by Anne Freier
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Mobile Ad Platform Mintegral Announces $35M Developer Bonus Program Posted on April 17, 2018 by Artyom Dogtiev Hot on the heels of a successful GDC, mobile ad platform Mintegral has launched a huge bonus program aimed at app developers and publishers who want to grow their....
Mobile ad tech company Mobvista presents record jump in revenues Posted on May 17, 2017 by Anne Freier Late last year, Mobvista launched its native and video ad mediation platform Mintegral, which functions as aSSP to providemonetisation solutions forpublishers.
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Play Pass: why Google is considering a subscription service for its stores and what barriers are in its way Posted on December 13, 2018
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Programmatic advertising: 5 thoughts on the future of digital advertising Posted on November 22, 2018 This article was first published on Mintegral blog.
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