Mintegral

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Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetisation solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.

Key Person

Erick Fang is the chief executive officer of Mintegral, primarily responsible for product research and management of the advertising business line of the Mintegral’s group company- Mobvista.

Before joining us, Erick worked as a senior product specialist at Taobao (China) Software Co., Ltd. until July 2015. From 2012 to 2013, he worked at Umeng Tongxin (Beijing) Technology Ltd.. Prior to that, Erick worked at Beijing Baidu Network Information Technology Co., Ltd. from January 2010 to March 2011, primarily responsible for the search and promotion of business line and participated in the optimization system designing project.

Mintegral Data

Founded:	2016
Employees:	201-500
Revenues:	-
Social Presence:	400
Website Traffic:	66,000k

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Mintegral Info

Types:	Ad Servers, App Installs
Ad Formats:	-
Models:	-
Trading Models:	-

Mintegral News

Apple Search ads tripled market share as ATT leads to falling app install budgets Posted on October 13, 2022 by Anne Freer ironSource and Mintegral gained the most significant ground in gaming app installs.

Mintegral Insights

How leveraging creatives can boost your game's retention rates Posted on August 31, 2021
Will branded in-game items be the next big thing in games? Posted on January 27, 2020 Mintegral More specifically, that strategy is bearing fruit on in-app mobile games, where loyal....
Play Pass: why Google is considering a subscription service for its stores and what barriers are in its way Posted on December 13, 2018
5 ways to effectively engage with your gaming community Posted on December 11, 2018
The top 7 online video platforms in China Posted on November 28, 2018 This article was first published on Mintegral blog.

Latest Tweets from Mintegral:

@DigitalTurbine and Mintegral have teamed up to bring you the Helsinki Mobile Gaming Mixer! Join us for an open bar… https://t.co/GnIG2XTnG0
(about 192 days ago)
All of us here at Mintegral wish everyone a happy and healthy Mid-Autumn Festival! https://t.co/kr8PelDqln
(about 194 days ago)
RT @tenjinIO: What do @AppLovin @Fyber @Vungle @unityads @ironSource @GoogleAdMob @MintegralInc #Pangle @InMobi @audience_ntwk @tapjoy all…
(about 205 days ago)
We are excited to unveil our new brand identity! We believe the brand refresh will better reflect our mission of br… https://t.co/96whvd9Z8m
(about 206 days ago)
One week to go until Mintegral's #LATechWeek Mobile Ad Mixer. Apply to attend below: https://t.co/3UfG3CDAUL https://t.co/xRVOF3iv3x
(about 226 days ago)

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Mintegral Reviews

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