Lifecycle Marketing: From Getting Started to Scaling Up

Connecting with your customers from their very first purchase or action to far beyond never goes out of style — but how you reach those customers and how you stack your lifecycle marketing teams to support that customer journey must evolve at each stage of growth.

In this video, Jessica Owen shares tips and lessons learned from building and scaling lifecycle teams from the earliest days to full scale-up growth, including the scope, people, tools, and reporting you’ll need at each phase.

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