Lisa Kennelly from Klarna talked about harnessing user insights to boost your app proposition. She highlighted how to understand client demands effectively through conversing with the client.
According to Lisa, it’s critical to comprehend consumer behaviour and the customer journey in order to determine what the customer needs and how your app may best meet those demands. She suggests that your app proposition can be made more compelling if it focuses on solving consumer problems and using that as a marketing tool.
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