The dos and don’ts of unlocking product growth were discussed during this session led by Dmitry from Fishbrain. He gives an example of how Fishbrain unites its product and marketing teams to collaborate in order to foster product-led growth.
He underlines the need of working together to make sure that the features developed and marketed are aligned and coherent. He discusses the aspects of products that promote growth and successful marketing. Dmitry discusses increasing customer engagement and retention and how external and internal variables affect it.