Lea Samrani, Lead Product Manager at Uptime, discusses the value of putting the needs of your customers first in this short talk. She talks about customer engagement tactics that will eventually result in attracting new, valuable consumers. Join Lea as she discusses the "freemium" strategy used by her company and how to make it successful by understanding and optimizing the activation funnel, establishing a sense of scarcity, and maintaining effective communication to use feedback to feedforward. For a truly enlightening session, watch the video.
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