In this video, join Darren Elliott of AppsFlyer as he discusses how to navigate the maze of new privacy regulations and the data clean room environment which may allow you to build crucial market insights about your product. User information has always been crucial for effective marketing operations. Yet, in light of recent developments, mobile app marketing is now heavily focused on privacy. The effects this has had on mobile attribution models, campaign optimization, monetization methods, etc. are explored in depth by Darren. He describes the effects of these shifts on marketers.