Join Cameron Innes, Senior Mobile Marketing Manager at Trainline, for a brief discussion on how to enhance the performance of your ads on social media. He also discusses how to make ads relevant in the future, given all the changes that are occurring. He continues by highlighting how to demonstrate the value proposition of your app to attract the correct target audience, and most importantly, how to achieve all this at scale. He also shared an example to show how all of this may be achieved.
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