In this short presentation, Amrick Chauhan representing Which shares his experience of developing and launching new apps. He talks about user expectations and how to manage them to drive app growth and retention. Amrick addresses the gap between expectations and reality. He goes into depth about questions regarding quality, time and resource constraints, and integrating user feedback. He highlighted the importance of engaging users by gaining feedback to understand the problem space and incorporating it to constantly improve and reinvent in order to drive app growth.