How to build relevant, impactful, and personalized customer experiences

Jason Smith, VP of Sales for MoEngage, discusses why personalization often fails. He shares his inisghts about how to create relevant, effective, personalized user experiences that will ensure that you don't lose customers. He shares his key findings from the perspective of customers and marketers, and the role of insight-led engagement. He also talks about the tools that can be leveraged using customer insights.


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