Generative AI’s Impact on Mobile

The advances in Generative AI coupled with broad public access made possible through ChatGPT has made AI mainstream for many. The practical application of AI for content generation doesn’t stop with images and words, it has potential to improve mobile marketing, mobile app design and development in a way that hasn’t been done before.

But, what are the challenges we’ll also face in this new world where Generative also comes with flaws and fallacies? Nicole Castillo of News Corp joined APS NYC to discuss how to navigate this new space and lean into the benefits and where to be wary of the pitfalls.

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