The Future of Attribution

AppsFlyer's Mati Bochenczak discusses the prospects for mobile attribution in the future. Mati explores the evolution of mobile attribution trends over time and potential future directions.

He emphasizes the significance of privacy-centric measurement and attribution of holistic marketing. He talks about how marketing revolves around developing connections with the businesses, the consumers and the whole holistic mobile ecosystem. He talks about a recent trend that was found where companies have profited from integrating User Acquisition and CRM teams rather than treating them as separate entities.


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