Jessica, the performance marketing leader at Paired, speaks about the history of the app and how it aspires to be the industry leader on a global scale.
She explains why it is poor practice to rely solely on numbers! She speaks of looking beyond what you can see and track. Jessica discusses Paired's performance marketing techniques and how they track TikTok, Facebook (Reels & Stories), and influencer marketing to boost their volume in terms of traffic and revenue.
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