Deezer’s Revamped App Growth Strategy

Join Sherina Khalidi, Deezer's VP of Growth Marketing as she discuss how Deezer, one of the largest, independent music streaming platforms shaped their growth strategy. 🚀

One of the major tips that she shared was good recruiting - hiring people who have a strong impact. 💯

She shared 4 areas which Deezer worked on to increase profitability:

✅ Media-buy operations

✅ Pricing & Offers

✅ KPI: Predictive LTV/SAC

✅ User Journeys

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