Join Sherina Khalidi, Deezer's VP of Growth Marketing as she discuss how Deezer, one of the largest, independent music streaming platforms shaped their growth strategy. 🚀
One of the major tips that she shared was good recruiting - hiring people who have a strong impact. 💯
She shared 4 areas which Deezer worked on to increase profitability:
✅ Media-buy operations
✅ Pricing & Offers
✅ KPI: Predictive LTV/SAC
✅ User Journeys