Dorothy Perkins’ Path to Accelerated Growth

In this session from APS London, Laricea Roman-Halliday from Dorothy Perkins talks about accelerated growth in terms of the competitive world of fashion. This case study was used as a reference for best practices to drive app growth, with Laricea sharing some facts and figures about the impact of COVID-19 on mobile usage and the impact of the privacy setting on app growth. 

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