PubMatic

PubMatic Info

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  Mobile-first DSP Smadex launches platform update: more analytics tools & self-service interface for app marketers Posted on June 15, 2020 by Artyom Dogtiev ...infrastructure, connecting all mobile-first ad exchanges, including Mopub, Ironsource, AdColony and Pubmatic, handling more than 1,000,000 bid requests queries per second, and dynamically rate and purchase....
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  In-app ad spend rose 47% in Q4 2019 PubMatic reveals at OpenWrap SDK launch Posted on February 25, 2020 by Anne Freer PubMatic, the digital ad platform for app developers and publishers, has just launched its OpenWrap SDK....
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  Mobile video ad inventory rose 31% in Q3 2019 Posted on November 14, 2019 by Anne Freer ...Mobile continues to be the fastest growing advertising format in 2019, according to a new report from PubMatic.
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  Mobile in-app impressions increase 26% in Q2 2019 Posted on August 21, 2019 by Anne Freer According to a report by digital technology company PubMatic, the findings highlight a push toward higher quality mobile inventory.
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  28% of marketers have trouble delivering in-app video Posted on August 14, 2019 by Anne Freer According to PubMatic, in-app video ad spending accounts for roughly two-thirds of mobile video ad expenditure worldwide,....
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  Amazon to launch in-app video ads Posted on March 22, 2019 by Anne Freer ...2018. In-app video ads account for almost two-thirds of all mobile video ad spend globally according to PubMatic and increased 200% in 2018 from the previous year.
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  In-app now accounts for almost two-thirds of mobile video ad spend globally Posted on February 22, 2019 by Anne Freer ...spend, reaching 47% in 2018, up from 17% in 2017, according to the latest Quarterly Mobile Index by PubMatic.
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  Mobile dominates digital and video ad expenditure forecasts Posted on December 11, 2018 by Anne Freer ...to represent 66% of US programmatic digital display transactions according to the latest report from PubMatic.
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  Mobile video represents 53% of video impressions says PubMatic research Posted on November 14, 2018 by Anne Freer ...advertising is among the fastest drivers of digital video ad revenue, according to new data published by PubMatic.
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  Digital advertising market in Germany continues to grow Posted on October 09, 2018 by Anne Freer ...for digital video remains low,” explained Michael Zeisler, regional director of Central Europe for Pubmatic.

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  Deconstructing the In-app bidding landscape: a PubNative white paper Posted on July 23, 2020
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  Industry insights: the impact of COVID-19 on mobile ad spend Posted on April 16, 2020
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  APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 According to a report by data analytics firm PubMatic, mobile advertising will exceed $200 billion by the end of 2019 and is projected to grow at....

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