PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
- Brand Spend: Access demand from brand advertisers to gain higher CPMs, increase the quality of advertisements, and improve user experience in your app
- Access to incremental demand: Increase competition for your app inventory and gain additional fill with PubMatic’s leading programmatic technology and parallel auctions that support multiple integration types.
- Flexible setup: We have a variety of integration options including SDK and non-SDK varieties that are compatible with the leading mobile ad stack setups as well as custom in-house varieties
- Dedicated Support: Get quick turnaround and the full support of an account team.
PubMatic is hiring! See our Jobs and Careers page here
PubMatic Features & Services
- OpenWrap SDK
- PubMatic SSP
- Analytics & LLD
- Connect for Publishers
- Cross-screen video strategies
- Identity Hub
Lashanne is a mobile monetization expert, currently with PubMatic, where she is driving their mobile business globally. She specializes in working directly with major app developers to help them understand their monetization options, and how best to optimize programmatic yield. She is also a subject matter expert in offering buyers insights into mobile media and understanding the buyers’ needs to access mobile media. Her experience has equipped her to bridge the gap and deliver value to players in the monetization chain.
Redwood City, CA 9406
+1 (650) 331 3485
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Oskar-von-Miller-Ring 20 80333 München
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|Types:||Ad Servers, SSP|
|Ad Formats:||Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video|
|Models:||CPA, CPC, CPI, CPL, CPM|
|Trading Models:||Programmatic, Real Time Bidding|
Publishers struggle with cross-screen video targeting Posted on March 25, 2022 by Anne Freer According to research from digital and mobile experts PubMatic, 54% of publishers said that the ability to target audiences in a screen-agnostic manner was....
APAC advertisers shift 20% of digital budgets to mobile in-app Posted on March 17, 2022 by Anne Freer According to the The State Of In-App Advertising In APAC reports from PubMatic, 20% of the average digital ad budget now goes to mobile in-app while 17% is distributed to....
Google to launch Privacy Sandbox for privacy-enhanced app and mobile advertising Posted on February 21, 2022 by Anne Freer PubMatic recently showed that while opt-in rates for Apple’s IDFA are increasing, users on iOS 14.
Publishers boost eCPM by 101% with PubMatic and LiveRamp Posted on February 14, 2022 by Anne Freer ...boost their effective CPM by up to 101% using LiveRamp’s Authenticated Traffic Solution(ATS)and PubMatic’s Identity Hub.
Data shows IDFA changes provide new opportunities to engage mobile consumers Posted on November 01, 2021 by Business of Apps This article was first published on Pubmatic blog.
How in-app game developers can capitalize on new monetization opportunities Posted on October 27, 2022
Year of consumer growth, mobile takes center stage in 2021 planning Posted on February 16, 2021
A guide to getting ready for IDFA in 2021 Posted on February 08, 2021 ....