Pubmatic

Pubmatic Info

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  Mobile video ad inventory rose 31% in Q3 2019 Posted on November 14, 2019 by Anne Freer ...Mobile continues to be the fastest growing advertising format in 2019, according to a new report from PubMatic.
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  Mobile in-app impressions increase 26% in Q2 2019 Posted on August 21, 2019 by Anne Freer According to a report by digital technology company PubMatic, the findings highlight a push toward higher quality mobile inventory.
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  28% of marketers have trouble delivering in-app video Posted on August 14, 2019 by Anne Freer According to PubMatic, in-app video ad spending accounts for roughly two-thirds of mobile video ad expenditure worldwide,....
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  Admix launches programmatic 3D ads for VR and AR formats Posted on June 05, 2019 by Anne Freer The new XR format will be available programmatically via Admix’s supply side platform and PubMatic and Verizon demand side platforms.
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  Mobile ad spend grows 29% in Q1 2019 Posted on May 16, 2019 by Anne Freer ...rate than between 2017 and 2018 (20%) for the first time, according to the lasted Quarterly Index by PubMatic.
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  Amazon to launch in-app video ads Posted on March 22, 2019 by Anne Freer ...2018. In-app video ads account for almost two-thirds of all mobile video ad spend globally according to PubMatic and increased 200% in 2018 from the previous year.
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  PubMatic unveils OpenBid for better access to programmatic demand Posted on February 25, 2019 by Anne Freer Now, PubMatic, the publisher-focused sell-side platform, has launched OpenBid, a programmatic-first solution....
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  In-app now accounts for almost two-thirds of mobile video ad spend globally Posted on February 22, 2019 by Anne Freer ...spend, reaching 47% in 2018, up from 17% in 2017, according to the latest Quarterly Mobile Index by PubMatic.
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  PubMatic partnership lets buyers manage their ad tech fees Posted on February 08, 2019 by Anne Freer PubMatic, the publisher-focused ad tech platform, has just announced an agreement with digital ad expert....
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  Majority of in-app ad budgets now allocated toward programmatic Posted on February 05, 2019 by Anne Freer According to new research commissioned by PubMatic, the publisher-focussed sell-side platform, budgets tend to be fairly evenly distributed between....

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  APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 According to a report by data analytics firm PubMatic, mobile advertising will exceed $200 billion by the end of 2019 and is projected to grow at....

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  Top Ad Servers (2019) Posted on October 25, 2017 by Artyom Dogtiev ...Google Oath Ad Server AdColony EvaDav Mintegral TubeMogul Unity Ads Rubicon Pubmatic MoPub Smaato OpenX Fyber InMobi IronSource Sizmek AdButler Spotx....
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  Top DSPs (2018) Posted on May 12, 2017 by Artyom Dogtiev Among its partners are AppNexus, Bid Switch, Teams, Pubmatic, OpenX, Oath, Rubicon.

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