PubMatic is a publisher-focused programmatic advertising company. It provides publishers with a single dashboard to view their inventory, simplifies ad serving workflows to increase efficiency for campaign creation, inventory management, channel configuration and user access controls. With Pubmatic ad server, publishers can optimize demand channels, get access to enterprise-level analytics and automatic integration with all leading DSPs.
- 800 million + monthly unique users
- 55 billion + daily ad impressions
- 12 trillion advertiser bids per month
- 700 terabytes + of data generated daily
|Types:||Mobile Ad Server|
|Ad Formats:||Native, Video|
|Trading Models:||Programmatic, Real Time Bidding|
- Mobile-first DSP Smadex launches platform update: more analytics tools & self-service interface for app marketers Posted on June 15, 2020 by Artyom Dogtiev ...infrastructure, connecting all mobile-first ad exchanges, including Mopub, Ironsource, AdColony and Pubmatic, handling more than 1,000,000 bid requests queries per second, and dynamically rate and purchase....
- In-app ad spend rose 47% in Q4 2019 PubMatic reveals at OpenWrap SDK launch Posted on February 25, 2020 by Anne Freer PubMatic, the digital ad platform for app developers and publishers, has just launched its OpenWrap SDK....
- Digital advertising market in Germany continues to grow Posted on October 09, 2018 by Anne Freer ...for digital video remains low,” explained Michael Zeisler, regional director of Central Europe for Pubmatic.
- What to look out for when it comes to quality advertising inventory Posted on October 03, 2018 by Anne Freer In an effort to promote quality advertising inventory, PubMatic, the publisher-focused SSP, has just released a new white paper that discusses inventory quality....
- Mobile ad expenditure growth fuelled by rise in in-app video Posted on September 05, 2018 by Anne Freer ...advertising spend grew 25% year-on-year in Q2, according to a new report from publisher sell-side platform PubMatic.
- Mobile and app header bidding impressions going strong in Q1 2018 Posted on May 23, 2018 by Anne Freer Header bidding impressions increased 70% year-on-year in Q1 2018, according to PubMatic’s latest Quarterly Mobile Index (QMI)of 2018.
- Mobile ad news weekly – are mobile adverts becoming too intrusive? Posted on April 13, 2018 by Anne Freer PubMatic,the publisher sell-side platform (SSP) just announced a partnership withSizmek, the mobile....
- Monetized mobile app impressions continue to outgrow mobile web - and other insights Posted on December 06, 2017 by Anne Freer According to a new report from mobile advertising company PubMatic, header bidding impressions through the platform increased 220% year-on-year in Q3 2017 including....
- Deconstructing the In-app bidding landscape: a PubNative white paper Posted on July 23, 2020
- Industry insights: the impact of COVID-19 on mobile ad spend Posted on April 16, 2020
- APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 According to a report by data analytics firm PubMatic, mobile advertising will exceed $200 billion by the end of 2019 and is projected to grow at....
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