PubMatic

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PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

Key features:

Brand Spend: Access demand from brand advertisers to gain higher CPMs, increase the quality of advertisements, and improve user experience in your app
Access to incremental demand: Increase competition for your app inventory and gain additional fill with PubMatic’s leading programmatic technology and parallel auctions that support multiple integration types.
Flexible setup: We have a variety of integration options including SDK and non-SDK varieties that are compatible with the leading mobile ad stack setups as well as custom in-house varieties
Dedicated Support: Get quick turnaround and the full support of an account team.

Careers

PubMatic is hiring! See our Jobs and Careers page here

PubMatic Features & Services

Features

OpenWrap SDK
PubMatic SSP
Analytics & LLD
Connect for Publishers

Services

Cross-screen video strategies
Optimization
Identity Hub

Team

Lashanne Phang

Lashanne is a mobile monetization expert, currently with PubMatic, where she is driving their mobile business globally. She specializes in working directly with major app developers to help them understand their monetization options, and how best to optimize programmatic yield. She is also a subject matter expert in offering buyers insights into mobile media and understanding the buyers’ needs to access mobile media. Her experience has equipped her to bridge the gap and deliver value to players in the monetization chain.

Office Locations

601 Marshall

St. 3

Redwood City, CA 9406

USA

+1 (650) 331 3485

18th Floor

498 7th Ave

New York, NY 10018

USA

+1 (646) 350 0314

Level 2

82 Dean Street

London W1D 3SP

+44 203 693 4069

Axel-Springer-Platz 3

Hamburg, HA 20355

Germany

Oskar-von-Miller-Ring 20 80333 München

Germany

Via Copernico, 38

20125 Milan

Italy

+39 02 87259124

Kungsgatan 73

112 27 Stockholm

Sweden

+46 733 423 425

Barbara Strozzilaan 101

1083 HN Amsterdam

Netherlands

Bonne Nouvelle

17-21 rue Saint Fiacre

Paris, 75002

France

Plaza Pablo Ruiz Picasso

1 28020 Madrid

Spain

2001, Level 20

109 Pitt Street

Sydney, NSW 2000

Australia

YM Terrace, Suite B

4-11-6 Minami Aoyama Minato-ku

Tokyo, 107-0062

Japan

115 Amoy Street #03-03

Singapore 069935

4B, 4th Floor

Vasundhara Space Nagras Road

Aundh, 411007

India

+91 8013555111

PubMatic Info

Types:	Ad Servers, SSP
Ad Formats:	Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
Models:	CPA, CPC, CPI, CPL, CPM
Trading Models:	Programmatic, Real Time Bidding

PubMatic News

Publishers struggle with cross-screen video targeting Posted on March 25, 2022 by Anne Freer According to research from digital and mobile experts PubMatic, 54% of publishers said that the ability to target audiences in a screen-agnostic manner was....
APAC advertisers shift 20% of digital budgets to mobile in-app Posted on March 17, 2022 by Anne Freer According to the The State Of In-App Advertising In APAC reports from PubMatic, 20% of the average digital ad budget now goes to mobile in-app while 17% is distributed to....
Google to launch Privacy Sandbox for privacy-enhanced app and mobile advertising Posted on February 21, 2022 by Anne Freer PubMatic recently showed that while opt-in rates for Apple’s IDFA are increasing, users on iOS 14.
Publishers boost eCPM by 101% with PubMatic and LiveRamp Posted on February 14, 2022 by Anne Freer ...boost their effective CPM by up to 101% using LiveRamp’s Authenticated Traffic Solution(ATS)and PubMatic’s Identity Hub.
Data shows IDFA changes provide new opportunities to engage mobile consumers Posted on November 01, 2021 by Business of Apps This article was first published on Pubmatic blog.
Apple IDFA presence highest on shopping apps Posted on August 20, 2021 by Anne Freer This has impacted mobile advertisers globally as new research from PubMatic shows.