Pubmatic is a publisher-focused programmatic advertising company. It provides publishers with a single dashboard to view their inventory, simplifies ad serving workflows to increase efficiency for campaign creation, inventory management, channel configuration and user access controls. With Pubmatic ad server, publishers can optimize demand channels, get access to enterprise-level analytics and automatic integration with all leading DSPs.
- 800 million + monthly unique users
- 55 billion + daily ad impressions
- 12 trillion advertiser bids per month
- 700 terabytes + of data generated daily
|Types:||Mobile Ad Server|
|Ad Formats:||Native, Video|
|Trading Models:||Mediation, Premium, Programmatic, Real Time Bidding|
28% of marketers have trouble delivering in-app video Posted on August 14, 2019 by Anne Freer According to PubMatic, in-app video ad spending accounts for roughly two-thirds of mobile video ad expenditure worldwide,....
Admix launches programmatic 3D ads for VR and AR formats Posted on June 05, 2019 by Anne Freer The new XR format will be available programmatically via Admix’s supply side platform and PubMatic and Verizon demand side platforms.
PubMatic unveils OpenBid for better access to programmatic demand Posted on February 25, 2019 by Anne Freer Now, PubMatic, the publisher-focused sell-side platform, has launched OpenBid, a programmatic-first solution....
In-app now accounts for almost two-thirds of mobile video ad spend globally Posted on February 22, 2019 by Anne Freer ...spend, reaching 47% in 2018, up from 17% in 2017, according to the latest Quarterly Mobile Index by PubMatic.
PubMatic partnership lets buyers manage their ad tech fees Posted on February 08, 2019 by Anne Freer PubMatic, the publisher-focused ad tech platform, has just announced an agreement with digital ad expert....
Majority of in-app ad budgets now allocated toward programmatic Posted on February 05, 2019 by Anne Freer According to new research commissioned by PubMatic, the publisher-focussed sell-side platform, budgets tend to be fairly evenly distributed between....
APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 According to a report by data analytics firm PubMatic, mobile advertising will exceed $200 billion by the end of 2019 and is projected to grow at....
What Drives Winning Apps
Results-oriented mobile marketing
Helping App Developers Monetize their Apps
Yahoo App Publishing
Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers
Build and launch an ad server in just weeks using APIs
The In-App Marketplace for Brands
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