To maximize their revenue through unique, brand demand, two prominent mobile app developers added PubMatic’s OpenWrap unified auction solution to their monetization stack. It was easily integrated into their current mediation layer through the OpenWrap SDK Interoperability solution.
This post was first published on pubmatic.com.
The story behind the success
With the need for incremental revenues, mobile app publishers are increasingly looking for partners that can bring them quality brand budgets. Such demand not only diversifies yield compared to performance demand but also helps retention by not prioritizing pushing consumers out of their current app experiences. In-app bidding solutions optimally deliver these results by helping maximize revenue, operational efficiency and user experience.
The solution: PubMatic’s OpenWrap SDK Interoperability
To deliver revenue through unique brand demand, two prominent mobile app developers added OpenWrap to their monetization stack, easily integrating it into their current mediation layer through the OpenWrap SDK Interoperability solution.
As a result, both publishers saw strong revenue and eCPM benefits across ad formats: rewarded video, interstitial and banner. In banner specifically, the publishers experienced triple-digit percentage jumps in eCPM compared to eCPM they received from their popular mediation solution.
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In a nutshell