Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
App User Acquisition
Find, attract, and convert high-quality users, leveraging Smadex AI capabilities
When it comes to user acquisition, the mobile-first nature of Smadex marks the difference. Easy-to-use and with different layers of data available for targeting and optimization, Smadex’s sophisticated analysis tools allow you to enrich your data as your campaign runs, and tailor your advertising to reach your exact targeted audience.
- Scalable global reach
Scalable cloud-based infrastructure, connecting all mobile-first ad exchanges, including Mopub, Ironsource, Adcolony and Pubmatic, handling more than 1,000,000 bid requests queries per second, and dynamically rate and purchase ad space in less than 100 ms.
- Reach performance goals with proprietary AI
Smadex AI finds the best performing variables of your campaign and optimizes its bidding to gain scale while bringing positive ROI.
- 100% Transparency
Not just Installs and Impressions. Combine more than 350 variables on our advanced reporting tool, giving you the insights that matter for your specific objectives.
Drive retention and conversion making the most of Smadex retargeting solutions
Making mobile re-engagement a great part of your campaigns has proven to increase overall LTV. Smadex data-led programmatic platform provides audience insights on the spot to optimize your campaigns by focusing on getting the right users in.
- With Smadex Incremental Testing platform, you can validate if your ads are influencing users to keep coming to your app.
- Increase avg. LTV of your app customers by reconnecting with upsell offers and keeping your app top-of-mind.
Programmatic Media Buying
With Smadex, you gain reach and flexibility. Run AI-powered programmatic campaigns across channels, formats, geos, and business verticals to achieve higher conversion, user acquisition, and engagement.
Segment your user base and deliver targeted brand experiences. Smadex deep data integration enables a holistic view of the user and real-time precision targeting to identify the segments of customers who are most likely to engage with your brand.
- Keep’em testing
Run A/B tests to find the right message for your audience and reach them while browsing, playing, and watching content on the best publishers around the world through our +800K exchange and publishing partners.
- Fraud prevention framework
The impact of mobile attribution fraud can be costly and significant for brands. We take very seriously the type of traffic that goes through Smadex’s pipes. Our publishing partners work with us to keep our traffic safe, while we control each impression with our validation partners.
The mobile advertising ecosystem at your service with Smadex
Smadex programmatic offering allows marketers to reach millions of mobile consumers globally by providing:
- Partnerships with leading mobile-first ad-exchanges.
- Integrations with leading data, brand safety, and anti-fraud partners to ensure their campaigns’ compliance, scale, and performance.
- A state-of-the-art platform with app-level reporting for managed and self-served clients.
Smadex’s high commitment to industry transparency, brand safety and fight against fraud has gained great recognition in the industry. Smadex was recently recognized as best-in-class DSP for fraud-free installs by mobile measurement company Kochava and got IAB Gold Standard Certification and the Good Practice Principles by industry-owned media auditor ABC.
Smadex is part of Entravision (NYSE: EVC), a global media company focused on connecting audiences through content and technology. As a global team, we work with global advertisers and keep building products used by leading advertisers worldwide.
- 18 offices around the world
- +200 associates ready to talk with you
- Global reach
Luis Barrague, President, Entravision Digital
Jordi del Pinos, CEO, Smadex
Dario Diament, CMO
Mariana Villa, EVP Operations
Michelle Webb, VP of Growth & Programmatic, USA
Lenka Knezova, Business Development Director
Santosh Wilson, Director of Sales, SEA & India
Hyungsuk Jo, General Manager, South Korea
Mariana Botero, Head of Client Growth
Ayrton Neto, Sales Manager Brazil
USA – ENTRAVISION HQ: 2425 Olympic Blvd #6000, Santa Monica, CA 90404, United States
SPAIN – SMADEX HQ: Roger De Lluria 50, Atico, 08009, Barcelona
Check out the latest on our careers page here
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Ad Formats:||Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video|
|Models:||CPA, CPI, CPM|
|Trading Models:||Fully Managed, Self Service|
- Mobile-first DSP Smadex launches platform update: more analytics tools & self-service interface for app marketers Posted on June 15, 2020 by Artyom Dogtiev Smadex, the mobile-first DSP specialized in programmatic mobile app user acquisition, business unit of....
- Applause’s 4th edition gathers together more than 200 app marketing professionals Posted on June 17, 2019 by Artyom Dogtiev ...more about Programmatic Advertising we had the session of Jordi de los Pinos, Co-Founder and CEO at Smadex by Headway and Pepe Agell, Chief Strategy Officer at Chartboost.
- Smadex is on a mission to improve mobile advertising Brand Safety Posted on May 02, 2019 by Evi Missa After a recent voluntary submission and audit process, Smadex was reviewed by ABC and certified by the JICWEBS Digital Trading Standards Group (DTSG) to comply....
- Headway's technology Smadex distinguished for Exceptional App Marketing Performance Posted on March 13, 2019 by Artyom Dogtiev The mobile-first DSP, Smadex by Headway, has ranked in the Kochava Top 20 Traffic Index, and snagged the #2 spot in the category....
- The state of the DSP for mobile user acquisition Posted on June 30, 2020 ...level, MoPub is running a series of webinars called Programmatic Summer School, and on its first episode Smadex’s Michele Webb, together with Liftoff’s Karl Berta and Appreciate's Rachael Alter joined MoPub’s....
- 5 Mobile acquisition reports that tell you changes you should do to your campaigns, right now Posted on April 08, 2020 Smadex Multi-dimensional reports can help you provide you the answers.
- Hello 스마덱스! Bringing programmatic app user acquisition to South Korea Posted on 17th June 2020 (about 3 weeks ago)
- Introducing Hub: A major update to our Smadex DSP and analytics platform Posted on 15th June 2020 (about 3 weeks ago)
- See Smadex ad spend in Appsflyer Posted on 27th May 2020 (about 1 month ago)
- Analyzing the impact of #StayHome in Programmatic supply Posted on 21st May 2020 (about 2 months ago)
- A model to estimate probability of user engagement with Machine Learning Posted on 13th May 2020 (about 2 months ago)
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