AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place.
App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. Learn more at www.applovin.com.
Website screenshot
Source: AppLovin
Key Features
- Use data to reach new consumers on mobile
- Marketing platform grows your reach to acquire new customers
- Consumer actions give you data, so you can adapt your strategy
- Access to a large database of mobile users
- Use algorithms to select new users who are likely to download
- Achieve your marketing goals by driving app engagements and more
- Use real-time data to make the right decisions
- AppLovin uses data to acquire new users who are likely to download your app
- Optimise and measures your campaigns
- Acquire new consumers in the geographic regions you need
AppDiscovery Features
AppLovin’s AppDiscovery growth engine uses machine learning to grow your apps. It includes the following dedicated features:
- Advanced campaign management: This is achieved via a user interface to create, manage, and automatically optimize campaigns.
- Real-time analytics: Real-time analytics that allow you to optimize and improve your ROI.
- Lifetime value reporting: Break down campaign results by source and location, enabling you to make informed decisions about value and campaign length.
- High-quality creatives: Make as many creatives as you desire and test to see which is working.
AppDiscovery screenshot
Source: AppLovin
MAX In-App Bidding
AppLovin’s real-time bidding solution MAX offers the following to publishers:
- A developer-first integration process that saves time and money.
- Competitive global in-app bidder demand maximises ARPDAU on each impression.
- Integrated solutions connect AppDiscovery to leverage bidding from machine learning.
- Powerful analytics with cohort reporting and A/B testing help you understand lifetime value and maximize revenue.
- User-level data allows for full transparency into the value of each impression.
- Flag risky content to keep your brand safe via exclusive features.
MAX In-App Bidding video
MAX is in-app bidding based, full-stack monetization solution. Here’s a video overview of the product.
MAX In-App Bidding Benefits
Benefits of MAX in-app bidding include:
- Equal access: More advertisers are allowed to bid
- Maximized earnings: It can result in higher CPMs
- Time-saving: It’s an automated solution that saves time
Source: AppLovin
AppLovin Jobs and Careers
AppLovin lists available jobs and positions here with openings in their offices in Palo Alto, Dublin, Beijing, Berlin, Tokyo and Seoul across roles in Game Development, Business, Engineering, iOS Development, Designers and Analysts.
You can find employee reviews of AppLovin on the company’s Glassdoor profile here.
Team
Office Locations
HEADQUARTERS
Silicon Valley Office
849 High St.
Palo Alto CA 94301
USA
Posco P&S Tower
17 F Yeoksam-dong, Gangnam-gu
Seoul
South Korea
5-29-9-701 Jinguumae
Shibuya-ku
Tokyo-to 150-0001
Japan
Suite 201 16 Fitzwilliam Place
Dublin 2
Ireland
Brunnenstr. 11a
10119 Berlin
Germany
Galaxy Soho B
Dongcheng Qu
Beijing 100020
China
AppLovin Info
Types: | App Installs, Mobile Ad Network |
---|---|
Ad Formats: | In-App, Incentivized Ads, Native |
Models: | CPA, CPC |
Trading Models: | Self Service |
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AppLovin acquires Wurl to expand CTV market reach Posted on March 04, 2022 by Anne Freer App marketing platform AppLovin has acquired connected TV software firm Wurl in a transaction valued at $430 million.
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The 2021 App Growth Awards winners announced Posted on December 03, 2021 by Emily Hazlewood App Advertising Platform AppLovin App Analytics Platform Adjust App Data Platform SplitMetrics App Engagement Platform Iterable App....
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The 2021 App Growth Awards finalists announced Posted on November 18, 2021 by Emily Hazlewood App Advertising PlatformAppLovinZoomdSmaatoHUAWEIAdsApp SamuraiApp Analytics PlatformAppFlyerQonversionSwaarmAdjustProtection....
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Twitter sells in-app ad unit MoPub to AppLovin Posted on October 08, 2021 by Anne Freer Twitter is selling MoPub, it’s in-house in-app monetisation business, to AppLovin in a $1.
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Food delivery app installs continue to grow Posted on October 01, 2021 by Anne Freer ...were the top networks driving growth, while Snap and TikTok have entered the top five, followed by AppLovin, Headway and Digital Turbine.
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How to tap into mobile's massive audience [video] Posted on June 06, 2022 Join Marcy Comer of EagleView, Meagan Martino of AppLovin, Asif Rahman of AccuWeather, and Billy Nguyen of Curio for a panel discussion on the importance....
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2022 Mobile game ad ultimate guide: market analysis & creative strategies Posted on January 19, 2022 Under such circumstance, companies like Applovin, Chartboost, and iResearch have given their perspectives on the industry trends in 2022, which....
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App Market Mega Trends 2022 Posted on January 17, 2022 Deals like Applovin’s acquisition of MoPub and Adjust and Digital Turbine’s acquisition of Fyber fall into this....
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Mobile app marketing insights for 2021 and beyond Posted on July 20, 2021 ⭐ Idil Canal (GM, Business Solutions @ AppLovin) ⭐ Aykut Karaalioglu (Founder & CEO @ MobileAction) ⭐ Marcus Poe (Strategic Partner Manager....
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Global mobile game advertising and monetization in H1, 2020 [white paper] Posted on July 27, 2020 ...2019. In spite of Google Ads and Facebook’s dominance in the global market, ironSource, Unity Ads, AppLovin and Nativex rose in the outburst of global gaming to grab 43% of the creative in the game app....
Meagan Martino sits down with Twitter's Ali Afshar to discuss how ALX and TAP partner to help advertisers and publi… https://t.co/zvRX6kE8B4
(about 9 hours ago)
🏳️⚧️ 🏳️🌈 What does Pride mean to you? Here's what some of our people had to say. At AppLovin, it means creating… https://t.co/bA6X7Jp5FQ
(about 1 day ago)
https://t.co/2hKLj2Bbof
(about 4 days ago)
📣 Attention indie devs! Making a great app can get complicated. Here are four common mistakes #indiedevs make and h… https://t.co/UYR96sgPjo
(about 5 days ago)
🌈 🏳️⚧️ As we celebrate Pride Month, we asked our people to share their thoughts on the importance of acknowledging… https://t.co/nmIsYvdR1r
(about 6 days ago)
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Top Ad Servers (2022) Posted by Pia Subramaniam ...Network 27 14 SupersonicSDK 18 9 VungleSDK – iOS 17 9 IronSourceSDK 17 9 Unity Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source:....
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Top Incentivized Advertising Networks (2022) Posted by Mike King ...Advertisers India Android is around $1, iOS is in the range of $5 Vungle US Around $5 for both formats Applovin US Around $12 to $15, both formats Tapjoy US $13 on Android and $12 on iOS Facebook US $12....
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Rewarded Video Ads Posted by Artyom Dogtiev ...Advertisers India Android is around $1, iOS is in the range of $5 Adcolony UK $3-$5 for both formats Applovin US Around$12 to $15, both formats Vungle US Around $5 for both formats Source:Blognife Below....
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