AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences.
For more information about AppLovin, visit: www.applovin.com
Solutions and Key Features
AppDiscovery
AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.
Key features
- Multi-channel growth at massive scale through a single platform.
- Campaigns optimized for ROAS or down-funnel events so apps can scale profitably.
- End-to-end campaign management and solution consultation.
- Reliable reporting available through the AppLovin dashboard.
- APIs for adjusting campaigns or viewing campaign data via 3rd party measurement.
- Complimentary, top-performing creatives for both mobile and CTV.
MAX
MAX was the first real-time mediation solution that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin’s premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.
Key features:
- 20+ SDK Bidders, direct sold with direct-to-advertiser, promotional and backfill support, and 100+ DSPs via ALX, as well as 25+ traditional waterfall networks.
- Time-saving automation – use it when you need it, or use manual settings.
- Easy-to-integrate, easy-to-test, lightweight SDK.
- 360-degree approach for growing ad revenue through UA with AppDiscovery.
- Brand safety features that centralize monitoring, risky content detection, and bad ad reporting.
ALX
The AppLovin Exchange (ALX) is the leading source of premium in-app mobile ad inventory and the largest mobile real-time-bidding exchange, connecting mobile ad space buyers directly to AppLovin MAX. Through direct, equal access auctions, all ALX buyers are placed at the top of the funnel – ensuring transparent upfront pricing with no middleman fees, so purchasing power goes further.
Key features:
- No one has higher priority access to supply than advertisers, agencies, and DSPs on our platform
- Cost is always upfront and there’s never hidden fees or middleman fees
- You’re reaching real users thanks to industry-leading protection from invalid traffic
- Zero duplication for impression opportunities as a result of the flat, equal access model
Array
Array helps OEMs and telecom carriers unlock increased monetization opportunities and deliver exceptional mobile experiences throughout the device lifecycle. By leveraging AppLovin’s industry leading technologies and mobile app network, partners increase revenue and improve customer satisfaction with personalized on-device app recommendations, direct downloads and optimized experiences.
Wurl
Wurl powers the world’s connected TV ecosystem with an industry-leading platform for distribution, monetization, and performance marketing. By delivering turnkey tools and detailed insights they can’t get anywhere else, Wurl helps content companies, streamers, and advertisers maximize their revenues, attract and retain more viewers, and grow their brand value.
SparkLabs
SparkLabs is our in-house team that uses creative strategies and data to produce high-quality, high-performing ads that drive industry-exceeding results.
AppLovin Jobs
Interested in joining AppLovin’s global team? Find out more about current opportunities across all offices at Jobs.
Our Culture
At our core, we are innovators focused on driving businesses forward with the most advanced technology that connects companies to their customers in a meaningful way, resulting in the highest quality results. To learn more, visit our About Us page.
AppLovin was named a 2023 Fortune Best Workplace for Millennials, a Cynopsis 2023 Top Women in Media Honoree, and a Certified Great Place to Work in 2021, 2022, and 2023.
Team
Adam Foroughi is CEO and Co-Founder of AppLovin Corporation
Team
Office Locations
HEADQUARTERS
Silicon Valley Office
849 High St.
Palo Alto CA 94301
USA
Posco P&S Tower
17 F Yeoksam-dong, Gangnam-gu
Seoul
South Korea
5-29-9-701 Jinguumae
Shibuya-ku
Tokyo-to 150-0001
Japan
Suite 201 16 Fitzwilliam Place
Dublin 2
Ireland
Brunnenstr. 11a
10119 Berlin
Germany
Galaxy Soho B
Dongcheng Qu
Beijing 100020
China
AppLovin Info
| Types: | Ad exchanges, App Installs, In-game Advertising, Mobile Ad Network |
|---|---|
| Ad Formats: | In-App, Incentivized Ads, Native |
| Models: | CPA, CPC |
| Trading Models: | Self Service |
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47% of app marketing budgets generate only 7% of value Posted on July 04, 2025 by Nayden Tafradzhiyski Meanwhile, platforms like Meta, TikTok, and AppLovin are being systematically undervalued by traditional attribution, revealing what Danks calls....
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How AI will help game developers create more engaging player experiences Posted on May 02, 2024
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Driving mobile app success during the holiday season and beyond Posted on December 20, 2023
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Leveraging organic user acquisition for app success Posted on August 21, 2023
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What the future of creative ads looks like Posted on April 06, 2023 To assist developers with this, SparkLabs – AppLovin’s in-house creative team – analysed how certain variables impact the creative success of....
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How app developers can optimize monetization to ward off the seasonal slump Posted on February 28, 2023 This post was first published on applovin.
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Effective Marketing Strategies to Attract Most Valued Users Watch this panel discussion to learn more about how to optimize your campaign and acquire the most valuable users
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#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other -
#32: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at Applovin Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, a subscription model, and in-app bidding
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AppLovin Reviews
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