Turns mobile into the medium of choice for brands

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AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place.

App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. Learn more at

Website screenshot

Source: AppLovin

Key Features

  • Use data to reach new consumers on mobile
  • Marketing platform grows your reach to acquire new customers
  • Consumer actions give you data, so you can adapt your strategy
  • Access to a large database of mobile users
  • Use algorithms to select new users who are likely to download
  • Achieve your marketing goals by driving app engagements and more
  • Use real-time data to make the right decisions
  • AppLovin uses data to acquire new users who are likely to download your app
  • Optimise and measures your campaigns
  • Acquire new consumers in the geographic regions you need

AppDiscovery Features

AppLovin’s AppDiscovery growth engine uses machine learning to grow your apps. It includes the following dedicated features:

  • Advanced campaign management: This is achieved via a user interface to create, manage, and automatically optimize campaigns.
  • Real-time analytics: Real-time analytics that allow you to optimize and improve your ROI.
  • Lifetime value reporting: Break down campaign results by source and location, enabling you to make informed decisions about value and campaign length.
  • High-quality creatives: Make as many creatives as you desire and test to see which is working.

AppDiscovery screenshot

Source: AppLovin

MAX In-App Bidding

AppLovin’s real-time bidding solution MAX offers the following to publishers:

  • A developer-first integration process that saves time and money.
  • Competitive global in-app bidder demand maximises ARPDAU on each impression.
  • Integrated solutions connect AppDiscovery to leverage bidding from machine learning.
  • Powerful analytics with cohort reporting and A/B testing help you understand lifetime value and maximize revenue.
  • User-level data allows for full transparency into the value of each impression.
  • Flag risky content to keep your brand safe via exclusive features.

MAX In-App Bidding video

MAX is in-app bidding based, full-stack monetization solution. Here’s a video overview of the product.

MAX In-App Bidding Benefits

Benefits of MAX in-app bidding include:

  • Equal access: More advertisers are allowed to bid
  • Maximized earnings: It can result in higher CPMs
  • Time-saving: It’s an automated solution that saves time

Source: AppLovin

AppLovin Offices

Here are the central AppLovin offices located around the globe.

Galaxy Soho B, Dongcheng Qu
Beijing 100020, China

Brunnenstr. 11a
10119 Berlin, Germany

Suite 201, 16 Fitzwilliam Place
Dublin 2, Ireland

5-29-9-701 Jinguumae
Shibuya-ku, Tokyo-to 150-0001, Japan

South Korea
Posco P&S Tower, 17 F
Yeoksam-dong, Gangnam-gu, Seoul

Silicon Valley Office
849 High St.
Palo Alto CA 94301

Key People

Adam Foroughi – CEO, Co-Founder

AppLovin CEO

Adam Foroughi is co-founder and CEO of AppLovin, a platform that provides marketing automation and analytics for mobile and Apple TV apps.

AppLovin Jobs and Careers

AppLovin lists available jobs and positions here with openings in their offices in Palo Alto, Dublin, Beijing, Berlin, Tokyo and Seoul across roles in Game Development, Business, Engineering, iOS Development, Designers and Analysts.

You can find employee reviews of AppLovin on the company’s Glassdoor profile here.

AppLovin Info

Types:App Installs, Mobile Ad Network
Ad Formats:In-App, Incentivized, Native
Models:CPA, CPC
Trading Models:Self Service
AppLovin News
AppLovin Insights
Latest Tweets from AppLovin:
  • AppLovin

    See how AppDiscovery’s new Campaign Management API allows you to integrate with your preferred BI dashboard to make…

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  • AppLovin

    Join Emre Gercel, Business Development Lead at @LionStudioscc at the Hyper Games Conference next Thursday to learn…

    Retweet Reply Favorite (about 5 days ago)
  • AppLovin

    Did you know 56% of apps are uninstalled the same week they were downloaded? To keep that from happening to your ap…

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  • AppLovin

    Today at 12pm PT, we’re sponsoring a @TECollab event on cities across the country can take hard-earned lessons from…

    Retweet Reply Favorite (about 5 days ago)
  • AppLovin

    Meet our very own David White, Manager of Business Development, at the Hyper Games Conference next Friday to learn…

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Articles from the AppLovin blog:
AppLovin Rankings
  • Top Ad Servers (2021) Posted by Artyom Dogtiev ...Network 27 14 SupersonicSDK 18 9 VungleSDK – iOS 17 9 IronSourceSDK 17 9 Unity Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source:....
  • Top Mobile Ad Networks (2021) Posted by Artyom Dogtiev ...with aforementioned companies and continues to compete for mobile advertisers budgets, consists of Applovin, UnityAds, ironSource and Vungle.
  • Posted by Artyom Dogtiev ...Advertisers India Android is around $1, iOS is in the range of $5 Vungle US Around $5 for both formats Applovin US Around $12 to $15, both formats Tapjoy US $13 on Android and $12 on iOS Facebook US $12....
  • Rewarded Video Ads Posted by Artyom Dogtiev ...Advertisers India Android is around $1, iOS is in the range of $5 Adcolony UK $3-$5 for both formats Applovin US Around$12 to $15, both formats Vungle US Around $5 for both formats Source:Blognife Below....
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