Turns mobile into the medium of choice for brands

(1 vote)
(1 vote)

AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place.

App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. Learn more at

Website screenshot

Source: AppLovin

Key Features

  • Use data to reach new consumers on mobile
  • Marketing platform grows your reach to acquire new customers
  • Consumer actions give you data, so you can adapt your strategy
  • Access to a large database of mobile users
  • Use algorithms to select new users who are likely to download
  • Achieve your marketing goals by driving app engagements and more
  • Use real-time data to make the right decisions
  • AppLovin uses data to acquire new users who are likely to download your app
  • Optimise and measures your campaigns
  • Acquire new consumers in the geographic regions you need

AppDiscovery Features

AppLovin’s AppDiscovery growth engine uses machine learning to grow your apps. It includes the following dedicated features:

  • Advanced campaign management: This is achieved via a user interface to create, manage, and automatically optimize campaigns.
  • Real-time analytics: Real-time analytics that allow you to optimize and improve your ROI.
  • Lifetime value reporting: Break down campaign results by source and location, enabling you to make informed decisions about value and campaign length.
  • High-quality creatives: Make as many creatives as you desire and test to see which is working.

AppDiscovery screenshot

Source: AppLovin

MAX In-App Bidding

AppLovin’s real-time bidding solution MAX offers the following to publishers:

  • A developer-first integration process that saves time and money.
  • Competitive global in-app bidder demand maximises ARPDAU on each impression.
  • Integrated solutions connect AppDiscovery to leverage bidding from machine learning.
  • Powerful analytics with cohort reporting and A/B testing help you understand lifetime value and maximize revenue.
  • User-level data allows for full transparency into the value of each impression.
  • Flag risky content to keep your brand safe via exclusive features.

MAX In-App Bidding video

MAX is in-app bidding based, full-stack monetization solution. Here’s a video overview of the product.

MAX In-App Bidding Benefits

Benefits of MAX in-app bidding include:

  • Equal access: More advertisers are allowed to bid
  • Maximized earnings: It can result in higher CPMs
  • Time-saving: It’s an automated solution that saves time

Source: AppLovin

AppLovin Jobs and Careers

AppLovin lists available jobs and positions here with openings in their offices in Palo Alto, Dublin, Beijing, Berlin, Tokyo and Seoul across roles in Game Development, Business, Engineering, iOS Development, Designers and Analysts.

You can find employee reviews of AppLovin on the company’s Glassdoor profile here.


Adam Foroughi

Adam Foroughi is the CEO & Co-Founder of AppLovin Corporation, a platform that provides marketing automation and analytics for mobile and Apple TV apps.

Office Locations


Silicon Valley Office

849 High St.

Palo Alto CA 94301


Posco P&S Tower

17 F Yeoksam-dong, Gangnam-gu


South Korea

5-29-9-701 Jinguumae


Tokyo-to 150-0001


Suite 201 16 Fitzwilliam Place

Dublin 2


Brunnenstr. 11a

10119 Berlin


Galaxy Soho B

Dongcheng Qu

Beijing 100020


AppLovin Info

Types:App Installs, Mobile Ad Network
Ad Formats:In-App, Incentivized Ads, Native
Models:CPA, CPC
Trading Models:Self Service
AppLovin News
AppLovin Insights
Latest Tweets from AppLovin:
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    🦸 Want to feel confident about growing your app revenues and protecting your users from problematic ads? We've got…

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    If you're looking for new ways to engage with a new and diverse audience, our CMO @katiekjansen has a few tips for…

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  • AppLovin

    🤔 Thinking about how to grow your app sustainably? Here's how @fastic, @Magic_Tavern, and @WildCard_Games revved UA…

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  • AppLovin

    RT @GoogleAds: ICYMI: Think with Google Gaming Day was this week! We introduced features to support long-term growth of your app — includi…

    Retweet Reply Favorite (about 12 days ago)
  • AppLovin

    Google is now available to select publishers in MAX as an SDK bidder, bringing MAX’s total bidder count to more tha…

    Retweet Reply Favorite (about 12 days ago)
AppLovin Rankings
  • Top Ad Servers (2022) Posted by Pia Subramaniam ...Network 27 14 SupersonicSDK 18 9 VungleSDK – iOS 17 9 IronSourceSDK 17 9 Unity Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source:....
  • Top Incentivized Advertising Networks (2022) Posted by Mike King ...Advertisers India Android is around $1, iOS is in the range of $5 Vungle US Around $5 for both formats Applovin US Around $12 to $15, both formats Tapjoy US $13 on Android and $12 on iOS Facebook US $12....
  • Rewarded Video Ads Posted by Artyom Dogtiev ...Advertisers India Android is around $1, iOS is in the range of $5 Adcolony UK $3-$5 for both formats Applovin US Around$12 to $15, both formats Vungle US Around $5 for both formats Source:Blognife Below....
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