Unity Ads

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Unity Ads is the ad monetization solution for mobile games from Unity Technologies. It enables mobile game developers to monetize their entire player base, via ads that are native to Unity-based games. Thanks to its smooth integration, Unity ads allow game developers to target players that are most likely to be interested to try a particular game. Also it allows game developers to increase LTV (lifetime value) of their player base.

The platform is compatible with all game engines including Corona, Marmalade and Adobe Air among others, and works with Android 2.3 upwards and iOS 4.0 onwards, giving it large reach on the market. It is also mediation-ready, being coded to accept plug-ins from SkyRocket and MoPub.

Industry-leading eCPM
High global fill rate
Built-in to the Unity Engine
Used by Ruzzle: over 35 million players in 128 countries.
Over 200 million installs in 3 years
Near-real-time reporting with web dashboard and API.

Unity Ads Info

Types:	Ad Servers, Mobile Ad Network
Ad Formats:	Banners, Interstitial, Video
Models:	CPI, CPM
Trading Models:	Real Time Bidding

Unity Ads News

Android's share of hypercasual game ad spending climbs to record 57% Posted on September 28, 2022 by Anne Freer On iOS, Unity Ads was lowest for CPI at $0.
ROI Index shows a 29% drop in diversity in mobile ad networks Posted on February 08, 2022 by Anne Freer Among the top 10 mobile ad networks according to ROI, Facebook, Google Ads, Apple Search Ads, Unity Ads and Snapchat lead.
Apple Search Ads lead retention and volume rankings Posted on October 21, 2021 by Anne Freer In Western Europe, however, retention was led by ironSource and Unity Ads took the lead in volume rankings.
Unity and Snap team up for better mobile app ads Posted on December 22, 2020 by Anne Freer Game maker Unity teamed up with Snap to supply its Unity Ads to developers and Snapchat advertisers.

Latest Tweets from Unity Ads:

If you have any questions or queries relating to Unity Ads, please direct them to our Support email address at unityads-support@unity3d.com.
(about 1322 days ago)
RT @auradeluxe: Join me and the amazing @unity3d #XR ads team talking about Mixed Reality Ads this Thursday at Adweek in New York! https://…
(about 1963 days ago)
RT @alightagency: 62% of #gamedevs say player retention increased after intro of video ads w/ rewards, per @unity3d's 2016 study| @WSJ http…
(about 1993 days ago)
We've partnered with @zynga to be their exclusive provider of mobile game rewarded advertising! https://t.co/GpJUMjUiLG
(about 2015 days ago)
Watch Head of Mobile & VR/AR Advertising Sales Agatha Bochenek's Superstar Session at #VR Connects in SF 2017. https://t.co/C5pEuX7G80
(about 2023 days ago)

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