Unity Ads is the ad monetization solution for mobile games from Unity Technologies. It enables mobile game developers to monetize their entire player base, via ads that are native to Unity-based games. Thanks to its smooth integration, Unity ads allow game developers to target players that are most likely to be interested to try a particular game. Also it allows game developers to increase LTV (lifetime value) of their player base.
The platform is compatible with all game engines including Corona, Marmalade and Adobe Air among others, and works with Android 2.3 upwards and iOS 4.0 onwards, giving it large reach on the market. It is also mediation-ready, being coded to accept plug-ins from SkyRocket and MoPub.
- Industry-leading eCPM
- High global fill rate
- Built-in to the Unity Engine
- Used by Ruzzle: over 35 million players in 128 countries.
- Over 200 million installs in 3 years
- Near-real-time reporting with web dashboard and API.
Unity Ads Info
|Types:||Ad Servers, Mobile Ad Network|
|Ad Formats:||Banners, Interstitial, Video|
|Trading Models:||Real Time Bidding|
- Google extends share of non-organic app installs by 15% Posted on March 25, 2021 by Anne Freer ” Unity Ads hit the top spot in the power rankings for Hyper Casual, Arcade, Puzzle and Word games.
- Facebook and Google continue to dominate in latest mobile ad Performance Index Posted on October 14, 2020 by Anne Freer Meanwhile, Unity Ads emerged as the leader among the Retention Index due to a jump in scale.
- Google's share of app retargeting climbs 44% rivalling Facebook Posted on April 01, 2020 by Anne Freer Additionally, ironSource, Unity Ads and AppLovin emerged at the top of the AppsFlyer chart controlling 35% of the gaming app install....
- Snap rises up ranks for latest AppsFlyer performance index Posted on March 20, 2019 by Anne Freer Meanwhile, ironSource doubled its market share globally surpassing Unity Ads to fourth spot.
- Global mobile game advertising and monetization in H1, 2020 [white paper] Posted on July 27, 2020 In spite of Google Ads and Facebook’s dominance in the global market, ironSource, Unity Ads, AppLovin and Nativex rose in the outburst of global gaming to grab 43% of the creative in....
- APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 ...process. ConsoliAds provides ad mediation for over 20 renowned digital ad networks including Google Admob, Unity Ads, IronSource, and AdColony.
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