Unity Ads

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Unity Ads is the ad monetization solution for mobile games from Unity Technologies. It enables mobile game developers to monetize their entire player base, via ads that are native to Unity-based games. Thanks to its smooth integration, Unity ads allow game developers to target players that are most likely to be interested to try a particular game. Also it allows game developers to increase LTV (lifetime value) of their player base.

The platform is compatible with all game engines including Corona, Marmalade and Adobe Air among others, and works with Android 2.3 upwards and iOS 4.0 onwards, giving it large reach on the market. It is also mediation-ready, being coded to accept plug-ins from SkyRocket and MoPub.

Industry-leading eCPM
High global fill rate
Built-in to the Unity Engine
Used by Ruzzle: over 35 million players in 128 countries.
Over 200 million installs in 3 years
Near-real-time reporting with web dashboard and API.

Unity Ads Info

Types:	Mobile Ad Network, Mobile Ad Server
Ad Formats:	Banners, Interstitial, Video
Models:	CPI, CPM
Trading Models:	Real Time Bidding

Unity Ads News

Google's share of app retargeting climbs 44% rivalling Facebook Posted on April 01, 2020 by Anne Freer Additionally, ironSource, Unity Ads and AppLovin emerged at the top of the AppsFlyer chart controlling 35% of the gaming app install....
Snap rises up ranks for latest AppsFlyer performance index Posted on March 20, 2019 by Anne Freer Meanwhile, ironSource doubled its market share globally surpassing Unity Ads to fourth spot.
Mobile rich interstitial adverts show greatest monetization power according to new Appodeal report Posted on December 22, 2017 by Anne Freer Other ad networks found to be strong monetization ad formats included Tapjoy, Vungle, AdColony and Unity Ads.
SDKs pose potential privacy threat to mobile app users Posted on October 09, 2017 by Anne Freer Firebase continues to grow, whilst Unity Ads and Crashlytics remained fairly stable with around 15% each.
mobyaffiliates releases research on Top Mobile Ad Networks 2017 Posted on July 07, 2017 by Artyom Dogtiev Admob, AdColony, unity Ads, Chartboost, Applovin, Vungle, Smaato, Mpire Network, Billy Mobile, GOWIDE, Adsterra, PassionTeck,....
Mobile users want more control over the mobile adverts they see Posted on January 19, 2017 by Anne Freer Indeed, research from Unity Ads found that 71% of mobile gamers chose to watch video ads in order to receive in-game rewards....
AppsFlyer launches new advertising revenue attribution solution for mobile publishers Posted on December 15, 2016 by Anne Freer ...available via various in-app ad providers, including AdColony, AdMob, AppLovin, Chartboost, ironSource and Unity Ads.
Top Mobile Ad Networks 2016 Posted on June 27, 2016 by Artyom Dogtiev The Full List Admob Opera Mediaworks Unity Ads Chartboost Applovin MobileCore Fyber Inmobi Tapjoy Startapp RevMob Airpush....
The Big List of Unity Development Resources Posted on April 26, 2016 by Alberto Furlan ...few. As the developers have refined the engine for the mobile market, they've also added features like Unity Ads, creating a suite of tools specifically for mobile game development, and now having it's own....
Top Mobile Ad Mediation Platforms 2016 Posted on February 08, 2016 by Artyom Dogtiev ...mediation solution AdRally unifies publishers partnership with major ad networks as Adcolony, Applovin, Unity Ads, mopub and many others.

Unity Ads Insights

Global mobile game advertising and monetization in H1, 2020 [white paper] Posted on July 27, 2020 In spite of Google Ads and Facebook’s dominance in the global market, ironSource, Unity Ads, AppLovin and Nativex rose in the outburst of global gaming to grab 43% of the creative in....
APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 ...process. ConsoliAds provides ad mediation for over 20 renowned digital ad networks including Google Admob, Unity Ads, IronSource, and AdColony.

Latest Tweets from Unity Ads:

@GameUMorristown Well done Marcus!
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@Chargedneuron Hello there, thanks for reaching out. The current docs page we have for asset management is… https://t.co/hXXlL1Oxhr
(about 3 minutes ago)
@ARiES_3271 Hello there! Apologies for the delay in reply. We did sunset Javascript/UnityScript back in 2017. You m… https://t.co/rwyv2kg8hE
(about 15 minutes ago)
@maidnaut Hi there, we're very sorry to hear that you're running into problems and for the delay in our reply. We'd… https://t.co/8BUIk7p3RI
(about 36 minutes ago)
@ecwx48 Hi there - thank you for reaching out and apologies for the delay in reply. From speaking to the Documentat… https://t.co/UAeVyhRDnl
(about 41 minutes ago)

Articles from the Unity Ads blog:

Unity’s Operate Dashboard: How to measure, monitor and optimize your free-to-play game for success Posted on 12th October 2018 (about 2 years ago)
Game of Sites: Unity Between Five Kingdoms Posted on 30th August 2017 (about 3 years ago)
What this cool cat can teach you about mobile free-to-play games Posted on 15th August 2017 (about 3 years ago)
Unity’s future of VR ads and how Cinemachine and Timeline will change storytelling as we know it Posted on 22nd July 2017 (about 3 years ago)
16 Highlights from 2016 on the Unity blog Posted on 29th December 2016 (about 4 years ago)

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