Unity Ads

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Unity Ads is the ad monetization solution for mobile games from Unity Technologies. It enables mobile game developers to monetize their entire player base, via ads that are native to Unity-based games. Thanks to its smooth integration, Unity ads allow game developers to target players that are most likely to be interested to try a particular game. Also it allows game developers to increase LTV (lifetime value) of their player base.

The platform is compatible with all game engines including Corona, Marmalade and Adobe Air among others, and works with Android 2.3 upwards and iOS 4.0 onwards, giving it large reach on the market. It is also mediation-ready, being coded to accept plug-ins from SkyRocket and MoPub.

Industry-leading eCPM
High global fill rate
Built-in to the Unity Engine
Used by Ruzzle: over 35 million players in 128 countries.
Over 200 million installs in 3 years
Near-real-time reporting with web dashboard and API.

Unity Ads Info

Platforms:	Android, IOS
Key Markets:	Global, USA
Types:	Mobile Ad Network, Mobile Ad Server
Ad Formats:	Banners, Interstitial, Video
Models:	CPI, CPM
Targeting:	-
Trading Models:	Fully Managed, Real Time Bidding
Tracking:	Custom, SDK

Unity Ads News

Snap rises up ranks for latest AppsFlyer performance index Posted on March 20, 2019 by Anne Freer Meanwhile, ironSource doubled its market share globally surpassing Unity Ads to fourth spot.
Majority of apps still have SDKs accessing private user data Posted on February 06, 2019 by Anne Freer However, when it comes to game apps, Unity Ads ranked ahead of Facebook in second place.
Synative rolls out solution to more easily create mobile playable ads Posted on September 24, 2018 by Anne Freer ...launched an interactive ad creation solution that lets marketers create playable ads for Facebook, Unity Ads and Google Ads.
Snapchat and Twitter catch up in Singular's latest ROI index Posted on February 23, 2018 by Anne Freer Video sources such as Vungle, Unity Ads and AdColony shot up to the top five spots for both Android and iOS demonstrating the formats....
Mobile rich interstitial adverts show greatest monetization power according to new Appodeal report Posted on December 22, 2017 by Anne Freer Other ad networks found to be strong monetization ad formats included Tapjoy, Vungle, AdColony and Unity Ads.
SDKs pose potential privacy threat to mobile app users Posted on October 09, 2017 by Anne Freer Firebase continues to grow, whilst Unity Ads and Crashlytics remained fairly stable with around 15% each.
mobyaffiliates releases research on Top Mobile Ad Networks 2017 Posted on July 07, 2017 by Artyom Dogtiev Admob, AdColony, unity Ads, Chartboost, Applovin, Vungle, Smaato, Mpire Network, Billy Mobile, GOWIDE, Adsterra, PassionTeck,....
New Performance Index by AppsFlyer shows top performing mobile advertising networks Posted on February 27, 2017 by Anne Freer Video networks such as Vungle, Unity Ads and AdColony scored spots #4, 5 and 6 respectively in the iOS Power Ranking.
Mobvista and NativeX both ranked in the Top 20 Best Performing Ad Networks of 2016 Posted on February 13, 2017 by Jamie Giggs ” The top five iOS rankings include Facebook, AdColony, Vungle, Unity Ads, and AppLovin.
Mobile users want more control over the mobile adverts they see Posted on January 19, 2017 by Anne Freer Indeed, research from Unity Ads found that 71% of mobile gamers chose to watch video ads in order to receive in-game rewards....

Unity Ads Insights

APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 ...process. ConsoliAds provides ad mediation for over 20 renowned digital ad networks including Google Admob, Unity Ads, IronSource, and AdColony.

Latest Tweets from Unity Ads:

RT @htcvive: We’ve teamed up with @McLarenAuto, @Dell, @unity3d, @NVIDIADesign and @Autodesk to show how real time design changes are possi…
(about 23 minutes ago)
@dabsterent @madewithunity SSTR looks intense - we love it! All aboard the Horizon!
(about 1 hour ago)
@WTFLanaLux Thanks for the feedback, Lana! We'll be sure to share this suggestion with our Product Team.
(about 2 hours ago)
@allaith_hammed 🔥
(about 3 hours ago)
@gamesplusjames Very cool, James - thanks for sharing with the community. 👊
(about 3 hours ago)

Articles from the Unity Ads blog:

Unity’s Operate Dashboard: How to measure, monitor and optimize your free-to-play game for success Posted on 12th October 2018 (about 1 year ago)
Game of Sites: Unity Between Five Kingdoms Posted on 30th August 2017 (about 2 years ago)
What this cool cat can teach you about mobile free-to-play games Posted on 15th August 2017 (about 2 years ago)
Unity’s future of VR ads and how Cinemachine and Timeline will change storytelling as we know it Posted on 22nd July 2017 (about 2 years ago)
16 Highlights from 2016 on the Unity blog Posted on 29th December 2016 (about 3 years ago)

Unity Ads Rankings

Top Ad Servers (2019) Posted on October 25, 2017 by Artyom Dogtiev 43 - - - Unity Ads $8.
Top Mobile Ad Networks 2019 Posted on May 16, 2017 by Artyom Dogtiev ...Ads Apple Search Ads Twitter Ads Snapchat Ads Pinterest Ads TikTok Ads Reddit Ads Unity Ads Applovin Vungle Criteo IronSource AdColony Leadbolt Adperio Bidease....

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Unity Ads Reviews

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