Unity Ads is the ad monetization solution for mobile games from Unity Technologies. It enables mobile game developers to monetize their entire player base, via ads that are native to Unity-based games. Thanks to its smooth integration, Unity ads allow game developers to target players that are most likely to be interested to try a particular game. Also it allows game developers to increase LTV (lifetime value) of their player base.
The platform is compatible with all game engines including Corona, Marmalade and Adobe Air among others, and works with Android 2.3 upwards and iOS 4.0 onwards, giving it large reach on the market. It is also mediation-ready, being coded to accept plug-ins from SkyRocket and MoPub.
- Industry-leading eCPM
- High global fill rate
- Built-in to the Unity Engine
- Used by Ruzzle: over 35 million players in 128 countries.
- Over 200 million installs in 3 years
- Near-real-time reporting with web dashboard and API.
Unity Ads Info
|Key Markets:||Global, USA|
|Types:||Mobile Ad Network, Mobile Ad Server|
|Ad Formats:||Banners, Interstitial, Video|
|Trading Models:||Fully Managed, Real Time Bidding|
Snap rises up ranks for latest AppsFlyer performance index Posted on March 20, 2019 by Anne Freier Meanwhile, ironSource doubled its market share globally surpassing Unity Ads to fourth spot.
Majority of apps still have SDKs accessing private user data Posted on February 06, 2019 by Anne Freier However, when it comes to game apps, Unity Ads ranked ahead of Facebook in second place.
Synative rolls out solution to more easily create mobile playable ads Posted on September 24, 2018 by Anne Freier ...launched an interactive ad creation solution that lets marketers create playable ads for Facebook, Unity Ads and Google Ads.
Snapchat and Twitter catch up in Singular's latest ROI index Posted on February 23, 2018 by Anne Freier Video sources such as Vungle, Unity Ads and AdColony shot up to the top five spots for both Android and iOS demonstrating the formats....
Mobile rich interstitial adverts show greatest monetization power according to new Appodeal report Posted on December 22, 2017 by Anne Freier Other ad networks found to be strong monetization ad formats included Tapjoy, Vungle, AdColony and Unity Ads.
SDKs pose potential privacy threat to mobile app users Posted on October 09, 2017 by Anne Freier Firebase continues to grow, whilst Unity Ads and Crashlytics remained fairly stable with around 15% each.
mobyaffiliates releases research on Top Mobile Ad Networks 2017 Posted on July 07, 2017 by Artyom Dogtiev Admob, AdColony, unity Ads, Chartboost, Applovin, Vungle, Smaato, Mpire Network, Billy Mobile, GOWIDE, Adsterra, PassionTeck,....
New Performance Index by AppsFlyer shows top performing mobile advertising networks Posted on February 27, 2017 by Anne Freier Video networks such as Vungle, Unity Ads and AdColony scored spots #4, 5 and 6 respectively in the iOS Power Ranking.
Mobvista and NativeX both ranked in the Top 20 Best Performing Ad Networks of 2016 Posted on February 13, 2017 by Jamie Giggs ” The top five iOS rankings include Facebook, AdColony, Vungle, Unity Ads, and AppLovin.
Mobile users want more control over the mobile adverts they see Posted on January 19, 2017 by Anne Freier Indeed, research from Unity Ads found that 71% of mobile gamers chose to watch video ads in order to receive in-game rewards....
ICYMI: We had the chance to sit down with @Ekanaut from @OuterloopGames to learn more about the creation of Falcon… https://t.co/nIK9a4az37(about 4 hours ago)
RT @ziyangwen: Test 412 Use compute shader to simulate Physarum transport networks - 20 million particles (inspired by @mxsage ) #generativ…(about 22 hours ago)
RT @artofsully: FRAG OUT 💥 Finally got around to implementing grenades into the pixel Halo prototype! I swear I've spent more time just pl…(about 23 hours ago)
RT @sebirit: Testing an aeroplane flight system! I want it to feel like gliding through clouds. #indiedevhour #gamedev #indiedev #voxelart…(about 1 day ago)
RT @PolyTreehouse: Seems folks are interested so here's a little breakdown of Tove's facial setup... #Röki #Indiedev #Animation #madewithu…(about 1 day ago)
- Unity’s Operate Dashboard: How to measure, monitor and optimize your free-to-play game for success Posted on 12th October 2018 (about 10 months ago)
- Game of Sites: Unity Between Five Kingdoms Posted on 30th August 2017 (about 2 years ago)
- What this cool cat can teach you about mobile free-to-play games Posted on 15th August 2017 (about 2 years ago)
- Unity’s future of VR ads and how Cinemachine and Timeline will change storytelling as we know it Posted on 22nd July 2017 (about 2 years ago)
- 16 Highlights from 2016 on the Unity blog Posted on 29th December 2016 (about 3 years ago)
Leader of global game distribution & mobile advertising
Transform Payables Today, Energize Tomorrow
Top verticals - high profits
Mobile advertising done right
We turn data into ad performance
Turn content streams into revenue streams
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